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4 Tips for using Instagram for Business

 

If you’re one of the 800 million active users on Instagram, you likely understand how powerful this application can be as a marketing platform. It’s one of the fastest growing social media platforms and one that your business should definitely be using. Learn the basics of how to use Instagram for business below. You will learn what tasks you should take on with your account to help strengthen your overall marketing strategy.

 

Create a business profile

Instagram recently began allowing users to switch their accounts to business accounts. Switching your account to a business account allows you to input a “contact” button onto your profile, view your post analytics, and promote your posts. Instagram’s new algorithm is changing how and when users can see your posts. Upgrading your account to a business account can help you beat the odds.

 

Post relative and high-quality content

Producing high-quality content on your page is an essential aspect of Instagram marketing. Make sure you are taking aesthetically pleasing photos and videos with professional filters for your page. In addition, don’t be afraid to show off your personal side from time to time. While the majority of your posts should be real estate-related, it is encouraged to post personal photos and photos of events in your area sometimes  to engage with your community.

 

Post regularly

Real estate agents post on social media often because inventory is constantly changing. The more houses there are to sell, the more posts are needed to cycle through the inventory at a fast pace. If you post too often, you may annoy your audience and lose followers. If if you post too seldom, your followers may forget you exist and you risk losing your following. It’s all about balance.

 

Use relevant hashtags

Using hashtags on social media is a great way to connect posts to a topic and reach a wider audience than you would have organically. Use your own relevant and popular hashtags to increase the discoverability of your content. If your hashtags are relevant to real estate, they will guide you straight to other individuals who are interested in real estate. Instagram allows users to add 30 hashtags to each post, so take advantage of this tool to build your following.

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Get More out of your Facebook Business Page


Here are some tips and resources you may find useful to get the most out of your Facebook Business Page:

Invite Existing Friends To Like Page


Inviting friends to like your Facebook page can be very beneficial in increasing your engagement! However, be cautious, you mainly want to invite people in a similar market or people who you think would engage with your page. Facebook will use your invites to show your page to “Similar” people, so invite wisely!  


Set up Social Media accounts on new accounts you haven’t tried yet

Facebook is not the only platform you should use. To reach a wider array of audiences, every social media platform attracts a different set of audiences. LinkedIn, for example will attract more of a business-professional audience than a platform such as Instagram, however, you do not want your online presence to be exclusive to business-professionals as it would greatly limit your overall reach. Therefore, diversifying your social media presence will get you and your business more leads.

Post Regularly on each Social Media platform to Drive more site Traffic

Posting regularly is a display of your consistent activity on your social media. First off, this is a representation of your willingness to communicate to your audience. Secondly, it tells your audience “I pay attention to my social media”.


Engage with your network


When engaging with your network, this not only makes you more relevant in that social network platform. Engaging with your audience also improves your Search Engine Optimization rankings within that networks algorithm, as well as google.


Include Follow Buttons on your Real Estate Website


Adding social media follow buttons to your website removes the process of a viewer having to search for your page, among a crowded marketplace in order to find your media accounts. These buttons help when you are on multiple platforms and your client can see every one which they can follow you on.


Showcase your savvy with Video to differentiate your brand from others


Video posts will generate more fascination than a static post. The average user will slow down while scrolling through their feed when they come across a video post. Not only does a video on your post create more initial interest. Video also assist in relaying the same amount of information as a text post in a more captivating, search engine friendly way.

Share your Page to your Personal Timeline


Let your friends, family and peers know about your Page by sharing it to your personal timeline. This helps you spread the word about your business and build your Page’s influence on Facebook.

Ask friends to recommend your Page


Close friends can be great advocates for your business. Send friends a message asking them to share your Page with their networks.


So what does this mean for you? As a real estate professional, you can use a cover video in a variety of ways. You could upload a virtual tour of one of your new listings, or maybe one or two testimonials from some of your clients. There are plenty of possibilities!