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4 Advanced Tips to Use Instagram for Your Business


Promoting your business on Instagram can consist of many different marketing techniques. The application has been growing at an astonishing rate and businesses have adopted Instagram as one of their main revenue generating tools. The amount of growth this platform has seen within the last few years has created competition within the app. But with a planned out marketing strategy and a firm brand identity, your business can get a great deal of exposure via Instagram. Here are 4 advanced ways to promote your business on Instagram to help set yourself apart from local competitors.

Engage and interact with others on Instagram

Instagram is a wonderful way to interact with your audience and to building relationships within your community. Following, liking, and commenting on people’s photos is a great way to grow and maintain your network. Because you’re likely in the real estate community, try searching relevant hashtags like #luxuryhomes and #househunting. Then, engage and interact with users who are also sharing posts with these hashtags.

Call to action

You can find calls to action either within the photo itself, the caption, or the users bio at the top of their page. You can use CTA’s to directly link viewers to your website from the Instagram application. Another simple way to use CTA’s is to ask your viewers to “comment and tag someone who would love this house” in the caption to generate traffic to your profile.

Promote your product via testimonials

Creating a series of short testimonial videos is an effective form of marketing on Instagram. Hand written testimonials can be a long process, but video testimonials are less time consuming and offer a more personal, authentic way to promote your services. They provide credentials to your company and give evidence that your customers loved your services and would recommend you.

Create digital flyers and current listing videos

The most important aspect of real estate marketing is making potential buyers aware of your current listings. Because of this, creating high-quality videos and flyers for your open houses and listings is a must. Here at Zentap, we offer full service social media management to brokers and realtors. Our digital marketing team works to create unlimited listing videos and flyers for all of your current listings. If you are interested in learning more about how Zentap can increase your company’s social media presence, schedule a consultation with one of our experts by clicking here: https://www.zentap.com/request-a-demo/.

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4 Innovative Tips to Use for Your Instagram for Business Marketing


Whether you love real estate, traveling, or fashion, digital marketing is changing the way consumers gather information. With multiple outlets for gathering information, Instagram is like window shopping for the life you wish you had. In regards to real estate agents and their use of Instagram as a marketing tool. For real estate agents, it opens up a whole world of new marketing opportunities for realtors to promote their business. Real estate agents should post information about current listings, open houses, and community events regularly to drive traffic to their pages. Check out these 3 innovative tips to promote your real estate business on Instagram.

 

Use Stories

Instagram stories allow users to post photos and videos featuring filters and drawings that will disappear after 24 hours. While it may seem like a useless feature for businesses, using stories can help improve visibility and engagement. They’re meant to be real and raw which helps you connect with your audience on a more personal level. Even though the real estate industry is very professional, it is important for your followers to get to know your personal side as well. 

 

Use Locations/Maps

Tagging your location on photos allows your photo to be seen when people search look up that particular location on Instagram. This feature shows others that you are active in your community by tagging photos in certain cities and community events. In addition, it allows you to be found online by locals looking to buy or sell a home.

 

Advertising

Instagram is a great way to advertise your business. It allows business accounts to create sponsored posts which drive awareness to their business, increase engagements, and boost their reach. It enables users to choose their target audience. Furthermore, users can choose their target audience based off of certain demographics, locations, interests, and behaviors. 

 

 

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5 Innovative Realtor Tips for Social Media Marketing


Anyone can create a social media post on Facebook or Instagram regarding new listings and open houses. In order to set your real estate marketing tactics apart from other competitors in the industry, try incorporating these 5 innovative tips into your posts. Joining twitter discussions, engaging with potential clients online, running social media contents, and publishing original content are some of the many ways you can create a successful social media presence which will allow you to generate leads and be found my potential home buyers and sellers.

Join a Twitter discussion (or run your own) to start a conversation

Starting a conversation via Twitter lets your clients know that you are “in the loop” so to speak. A well thought out, targeted Twitter discussion can help to build trust in you and your brand. When in a Twitter discussion, you have a guarantee of connecting with like-minded users.

Start or join social media groups and engage on them regularly

Just as in Twitter discussions, social media groups are a great place for you to develop discussions with like minded individuals, network, and create exposure for yourself. Posting and commenting on real estate-related social media groups will allow you to generate outside leads from potential buyers and sellers.

Run a social media contest

Online contests are essentially a digital win win. Basically, your company creates a post offering a giveaway or sweepstakes to a lucky winner. Contests offer a great way for you to engage with your audience and grow your social media following. In addition, employing this method reflects that your company is generous which conveys social responsibility and good morale.

Publish new, original articles on LinkedIn’s publisher network

LinkedIn is a great space to perpetuate intelligent, business-based discussions. Publishing your own articles on LinkedIn is greatly beneficial in representing the professional side of you. When your viewer can witness your intelligence in action, they can visualize you as an excellent business to trust.

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Facebook Reach

3 Innovative Tips for Realtors – Facebook Reach


When it comes to getting the most out of your Facebook page looking at the Insights is a great place to start. Understanding where the data comes from, interpreting and then putting it into a strategy can greatly increase the impact of your Page. This article goes above and beyond the basics and explains to you the additional innovative metric features that you can incorporate into your strategies.

Here are Zentap’s Top 3 Innovative Tips for Lead Generation – Facebook Reach:

 

#1 Think critically about who liked, saw, or engaged with your Page.

The People tab is a simple overview of the people who liked your Page, saw your posts, or engaged with your Page or posts. What’s interesting is that people who saw or engaged with your posts are not necessarily only your fans. This creates the differences in percentages. For example, while 41 percent of our fans are women, 55 percent of people engaged are women. This could imply that our posts tend to be more interesting to women than men.

 

#2 Stay on top of Response times and Messenger analytics.

The Messages tab shows you the performance metrics of your conversations with people on Messenger. The longer you set your stats (i.e. the last 28 or 180 days) the better you can gauge how your business is doing over time.

 

#3 Go even further into analytics with Promotions, Branded Content, and Local.

These tabs might not be as relevant to most people as those above or they might not even appear for you. But if they do, they can be useful in understanding your customers and help you be more specific in your reach strategies. In conjunction with other features, you can determine the best time to implement a promotion to boost traffic. By using branded content you can benefit from high quality content shared with audiences from trusted sources. Local insights are especially helpful to realtors working in a specified area.

 

Thank you for reading Zentap’s Tips for Lead Generation – Facebook Reach. If you wish to learn more about us or real estate marketing, check out our web page.

 

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Top 4 Advanced Lead Generation Tips for Realtors


Here are Zentap’s Top 4 Advanced Lead Generation Tips for Realtors:

Wondering what separates good realtors from great ones? It is remaining focused on your customers. It is so important to develop strategies that will keep you in good graces with the people who support your business. 

 

1)  Send personalized gifts after a sale to show your thanks to your clients.

 

This is an excellent way to stay connected to your former clients. An act of kindness such as this can lead to multiple five-star reviews and personal recommendations.

 

2)  Develop a referral system with other real estate agents in your market.

 

Sometimes, you and your peers may not have exactly what your clients are looking for. Developing a referral system amongst other real estate agents is a sure-fire way to gain organic leads. No money needs to be spent on this marketing system, and it secures potential clients.

 

3)  Check in with clients a month and year after their housing transaction.

 

When your clients hear back from you, it is a good measure of how much care you put into your business. A good display can go a long way, and this is one of the easiest ways to make one.

 

4)  Develop a podcast and host on iTunes to earn leads and nurture clients.

 

This is another easy way to keep your clients informed of the care you put into your profession and update them on your current operations (i.e. Listings, Sold Homes, etc.)

 

Thank you for reading Zentap’s Lead Generation Tips for Realtors. If you wish to learn more about what how we help realtors like you or real estate marketing in general, check out our web page.

 

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Generate New Leads – Intermediate Tips for Realtors


5If you consider yourself pretty good at generating new leads, here are some tips for how to make your life as a realtor a little easier, simpler and as a result, more effective. Generate more and more leads by automating upkeep of preceding customers and taking your new generation campaigns to the next level by adding multimedia elements.

 

1)  Connect your email or text messaging to lead capture forms on your site.

 

Your leads capture forms will immediately grab the attention of your users when they visit your site. To maintain your awareness of said users, connect your email or phone to the form so that you receive updates on who’s been visiting your site and developed an interest.

 

2) Streamline communications by leveraging marketing automation software.

 

Using marketing automation software helps you focus on other tasks. Most tools and apps available will be able to assist in a variety of tasks that take up a lot of your time. This is, essentially, outreach made easy.

 

3) Use  your real estate CRM/lead management system to track clients’ needs.

 

CRM’s are practically a digital secretary. They organize all of your tasks without risk of forgetfulness. Customizing your CRM to fit your tasks at hand will be imperative to your real estate needs.

 

4)  Share an event calendar or use an app to simplify your scheduling.

 

Using calendars is the tried and true method of staying updated. Even those with the best of memories can be caught missing a meeting or a deadline. Setting up a calendar with time-appropriate notifications will be your best friend during busy periods.

 

So now after following these cues, you will have already established yourself as a lead-gen realtor. If you want to go above and beyond your peers, take these tips and add the Advanced skills outlined in the next segment of our series.

 

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Facebook Reach

Facebook Reach – Top 4 Advanced Tips for Realtors


Facebook Insights and its many analytics data can tell you about pretty much everything that happens on your company’s Facebook page. However, it is up to you to determine how to use the data and develop effective strategies that will reach your customer goals.

Here are Zentap’s Top 4 Advanced Tips for Realtors – Facebook Reach:

#1 Look at what people did on your Page.

The Actions on Page tab allows you to understand what people do when they are on your Page. Actions are “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button. If you are a local business “Get Directions” might concern you more. Or if you are an online business, the number of website clicks could provide relevant information.

 

#2 Check out how well your posts are performing.

The Posts tab contains all the information about your posts such as reach and engagement. You can also boost your posts from this tab directly. You can use this section to determine the “best time” for your brand to post on Facebook and adjust your posting strategy accordingly.

 

#3 See how successful your event pages are.

If you often organize Facebook events, the Events tab will enable you to be more data-driven by providing you with key data of your events. You can find out what’s working and what’s not working with your event promotion. You get data such as the number of people who saw your event, the number of people who responded to your event, and the demographics of your audience.

 

 

#4 Follow up on how well your videos are performing.

The Videos tab tells you how well videos are performing on your Page. Using the 10-second view rather than lower video views (i.e. the 3-second view), is more indicative of the number of engaged views. Looking at the top videos can give you a quick idea of the kind of videos that perform well among fans.

 

After developing these advanced skills, you will want to discover more innovative ways that you can reach your customers using Facebook Insights. To learn how visit Zentap’s and read our post about Innovative Tips to Lead Generation – Facebook Reach.

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Top 3 Beginner Lead Generation Tips for Realtors


Here are Zentaps Top 3 Beginner Lead Generation Tips for Realtors:

 

Want to learn how to get better at leading generation and consequently increasing customer reach? In a crowded digital ecosystem it is hard to get great face time with your ideal prospects. Visibility and nourishment require balance in order for your business to flourish. One can objectively say that timing is everything when it comes to new leads. You either must get in quick, or be out.

 

A study proctored by The Real Estate Trainer found that:

 

78% of sales go to the first responder. Don’t let some other lead-generator beat you to the punch!

 

In this post, we will show the best ways to get started on growing your proactive and retentive consumer base.

1) Follow up with leads immediately after they convert to nurture them.

 

This conveys to your lead that you are around to promptly assist them. The faster you follow up, the more secure your lead will feel with your business.

 

2)  Send info to leads that will inform them about their market and listings.

 

Sending information that specifically pertains to your leads’ market and listings will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.

 

3) Develop your target customer personas so you know who to market to.

 

An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated, you preserve them in the long-run.

 

These are our tips for those just beginning building a solid customer database. Remember timing is everything when it comes to new lead acquisition.

 

After mastering these skills you may find that in the marketing world, it is objectively easy to acquire leads but a more difficult and time consuming task to retain them. If you want to make it to the top by efficiently increasing customer fidelity, check out our advanced series.2

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5 Advanced Realtor Tips for Social Media Marketing


Real estate marketing has completely moved online to social media due to today’s technology-based way of life. What used to be an industry dependent on traditional marketing has become an industry that relies heavily on social media. Right now it’s more important than ever for real estate agents to create a social media presence for their business. By enhancing your strategy and optimizing your posts, you can achieve great results for your real estate business. Here are 5 advanced tips that will help you take your real estate marketing to the next level.

 

Get a social media scheduler like Buffer or Hootsuite to automate posting

Having a social media management platform helps to ensure that you are posting frequently enough to keep up and engage with your followers. Often times, page-owners get caught up with their other daily tasks and forget to post. Media management platforms enable you to plan out your posts and captions. In addition, these platforms allow you to track your analytics to ensure that your social media is making as big of an impact for your brand as possible.

 

Network with other notable influencers in and out of your market

Influencers are media users who have a large presence. When you network with influencers, you are giving your brand and page exposure to their followers. When the influencer you have networked with is in a relevant field, this can result in more leads.

 

Showcase your savvy with video to differentiate your brand from others

Video posts will generate more fascination than a static post. The average user will slow down while scrolling through their feed when they come across a video post. Not only does a video on your post create more initial interest, they also assist in relaying the same amount of information as a boring text post can.

 

Include follow buttons on your real estate website

Adding social media follow buttons to your website removes the process of a viewer having to search for your page among a massive amount of competing pages in order to find your media accounts. These buttons help when you are on multiple platforms and your client can see every one which they can follow you on.

 

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4 Tips to Promote Your Business on Instagram

Promoting your business on Instagram can consist of many different marketing techniques. Instagram has been growing at an astonishing rate and businesses have adopted Instagram as one of their main revenue generating tools which has lead to competition. But with a planned out marketing strategy and a firm brand identity, your business can get a great deal of exposure via Instagram. Here are 4 advanced ways to promote your business on Instagram to help set yourself apart from local competitors.

Interact and engage with others

Instagram is a wonderful way for your to engage with your audience and continue building strong relationships with members of your community. Following, liking, and commenting on people’s photos is a great way to grow and maintain your network on Instagram. Because you’re likely in the real estate community, try searching relevant hashtags like #luxuryhomes and #househunting. Then, engage and interact with users who are also sharing posts with these hashtags.

Call to action

You can find Instagram calls to action either within the photo itself, the caption, or the users bio at the top of their page. You can use CTA’s to directly link viewers to your website. Another simple way to use CTA’s on Instagram is to ask your viewers to “comment and tag someone who would love this house” in the capt easily be able to find your other company links or website.

Promote your customers and yourself through testimonials

Creating a series of short testimonial videos showing that your past clients are thrilled in their new homes is an effective form of marketing on Instagram. Hand written testimonials can be a long process, but video testimonials are less time consuming and offer a more personal, authentic way to promote your services. They provide credentials to your company and gives evidence that your customers loved your services and would recommend you to a friend.

Create digital flyers and current listing videos

The most important aspect of real estate marketing is making potential buyers aware of your current listings. Most of your business page posts should be real estate-related, so creating high-quality videos and flyers for your open houses and listings is a must. Here at Zentap, we offer full service social media management to brokers and realtors. Our digital marketing team works to create unlimited listing videos and flyers for all of your current listings. If you are interested in learning more about how Zentap can increase your company’s social media presence, schedule a consultation with one of our experts by clicking here: https://zentap.com/request-a-demo/.