Lead Generation Series

Lead Generation Tips for new E-Realtors

For new E-Realtors, Lead Generation can be a heavy task, especially in a crowded digital ecosystem. It can be hard to get great face time with your ideal prospects. Visibility and nourishment require balance in order for your business to flourish. One can objectively say that timing is everything when it comes to new leads. Get in quick, or be out. Here are our Top 3 beginning tips for Lead Generation.

A study proctored by The Real Estate Trainer found that:

78% of sales go to the first responder. Don’t let some other lead-generator beat you to the punch!

In this post, we will show the best ways to get started on growing your proactive and retentive consumer base.

1) Follow up with leads immediately after they convert to nurture them.

This conveys to your lead that you are around to promptly assist them. The faster you follow up, the more secure your lead will feel with your business.

2) Send info to leads that will inform them about their market and listings.

Sending information that specifically pertains to your leads’ market and listings will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.

3) Develop your target customer personas so you know who to market to.

An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated, you preserve them in the long-run.

These are our tips for those just beginning building a solid customer database. Remember timing is everything when it comes to new lead acquisition.

After mastering these skills you may find that in the marketing world, it is objectively easy to acquire leads but a more difficult and time consuming task to retain them. If you want to make it to the top by efficiently increasing customer fidelity, check out our advanced series.

Facebook Reach

Quick Tips to Get More Traffic to your Listings

New to Facebook advertising?

Here are Zentap’s Quick Tips to Get more Traffic to your Listings:


With more and more realtors making Facebook pages for advertising purposes, it is important you are keeping up to date on how to monitor your insights in order to provide your customers the most effective content. You can use insights to gain a better understanding of your site’s visitors. You can then target specific messages to meet the specific needs of subsets of your audience. targeting options include gender, relationship status, location and interests, etc


Here’s guide to understanding the overview page and how to use Facebook Analytics to reach your targeted customers and hit your reach goals.


#1 Do an overview to see how your page is doing


This section is great for getting a quick assessment of your Facebook page performance. If you want to analyze your Page data beyond the metrics already provided by Facebook, you can export your data as a CSV or an Excel spreadsheet. You can also dive deeper into analytics by clicking on the post title to view a detailed breakdown of the post’s performance. By clicking on the pages, you will see a ranking from most to least engaging posts.


#2 See where your Facebook page likes came from.


The likes tab show you the number of likes your page has, the growth, averages, as well as the sources of your Likes. You can see if your likes came from your Page, from your ads, or page suggestions that Facebook serves to users. Remember, while it’s great to have positive net Likes, it’s helpful to monitor the Unlike trends, too.


#3 Determine what is your reach and what factors affect it.


The Reach tab in your Facebook insights page informs you about the reach of your Facebook Page posts and the factors that increase or decrease your reach. When a post receives engagement, Facebook will serve it to more people as the engagement on the post implies that people are interested in the post. More engagement, higher reach. It is helpful to set your date range and compare your averages in order to target your reach to the right customers.


#4 Get an idea for who is viewing which section of your page.


The page views tab is a little like the traffic report in Google Analytics. In here, you’ll learn about your page views and top traffic sources. Knowing this allows you to increase your efforts on those sources if you want to increase your page views. It is also useful that you understand more about the people who are interested in your page.


After developing these fundamental skills, you may want to advance your understanding of reach and start thinking about your company’s page performance. To learn how to just that, stay tuned for more Zentap’s tips on Facebook reach.


Facebook Sweepstakes Guide!

If you need help on Entering our Facebook Sweepstakes here is a step by step guide to do so!



1) Write a Facebook Post telling us your favorite experience with our brand!


2) Use #UniversalPromote at the end of the post

3) Post and then tag 3 Friends who are Realtors in the comments section

Easy peasy…


**We will collect submissions and notify the winner on the 25th of each month!**


*Winner receives $50 worth of free ad spend for their business*