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Social Media Tips

8 Reasons Social Media Marketing is Vital for Your Real Estate Business

 

Gone are the days where consumers and customers go through print spreads for certain products or service they would like to purchase. If you are one of those companies that do not advertise using social media, you better move fast and get accustomed to this powerful medium before it’s too late.

 

Here are 8 reasons why social media marketing is vital for your business:

 

1. Social media allows you to connect with a new audience

Whether you’re trying to reach the younger crowd like the millennials or the baby boomers, you will much more likely reach them through social media. Stats show that more time is spent on social media than any other medium today and people now often look at a businesses social media platforms to see how professional and up-to-date they are. 

Having a well branded social media presence can show your prospects and clients that you are keeping up with the times but more importantly, that you know how to market yourself AND thus, market their listings. A turn off for most buyers and sellers would be an agent that does not know how to use the medium to help them get results!


2. A presence on social media allows you to interact with customers

In this day and age, consumers and customers alike look at social media as a part of their daily lives, some people can’t live without checking their social media accounts – and as a business, you need to take advantage of that fact.

Repetition is key when it comes to marketing and whether you are also using other marketing methods to get your name out, social media is another way for you to be top of mind and for your network to remember that you can help them buy and sell a home when they are ready. 

 

3. Social media marketing allows you to retarget audiences

Social media platforms allows you to retarget your audiences. This means if someone visits your website or you have an email for them, you can retarget them, meaning show them your ad, on certain sites that do this. You never know where someone is in their customer journey but retargeting allows you to reach out to them again and again so that through repetition, they remember your name and business.

 

4. Social media allows you to build your reputation as an agent

One of the most important reasons why real estate agents need to be using social media websites to promote their business is to build their reputation. When you are able to position yourself as an industry expert, it will be a lot easier to attract new clients. You can do this by having good, thought-provoking content for your users. For example, providing your Twitter followers or Facebook fans with insightful, quality content will get them to want to interact with your posts and slowly trust you. 


5. Your competition is already on social media

Your competitors are already on social media. 91% of the world’s businesses already have a social media presence. The barriers to entry for social media are very low and it does not cost anything to create an account on Facebook, Twitter, YouTube or Intsagram. BUT, if you want to stand out, it’s important to invest in the quality of content you are posting and make sure you are standing out from your competition! 


6. Social media boosts your companies SEO

Let’s face it, nowadays the first thing people do when they want to know more about a business is “Google it”. No one knows exactly what goes into Google’s formula for how they rank and show their search results, but one thing they have announced many times is that they do index and take into account content on your social media pages.  Having a presence on social media will help boost your rankings and allow your name to show up closer to the top when someone types in the relevant search. 

 

7. To network with others agents and prospects

Another reason why real estate professionals should be taking advantage of social media websites is to network within the real estate industry. You may have a buyer looking for a specific home and another agent you interact with on social media has a pocket listing for something that suits your buyer’s needs.  Social media connects people and can often lead you to what you are looking for. Also, reaching out to your current and past clients through your Facebook page is an excellent way to ask for referrals for your business. At the end of your posts, you may want to prompt your readers to share your article or link with someone that they know who is looking for a new house. Using social media to network with your current and past clients is a highly effective way to generate new business.

 

8. Social media marketing is fun!

Social media marketing provides companies a leeway to have some fun! With this medium of marketing, content managers can integrate campaigns that are witty, funny, colorful and stay relevant with what’s trending and popular to build relationships with clients and customers during these ever-changing and competitive times.

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Real Estate Marketing Tips

Real Estate Marketing Checklist for 2019

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As 2018 is coming to an end, it’s important to reflect on what went well, what can be improved and most importantly, set a clear path for the upcoming year so you can hit the ground running in the new year. Here is a checklist of some essential tips to ensure success in 2019.

Remind your sphere you’re still in business

Over 64 percent of your business comes from people you already know, according to NAR’s 2016 Profile of Home Buyers and Sellers report. It’s even important to remind the clients you helped buy or sell last month that you’re in the game for the long haul. BE TOP OF MIND. Make sure all your contacts and friends are followers on your respective social media platforms, Facebook, LinkedIn, etc.

How we can help: We can take your contact list to make sure your friends and friends of friends see your ads with our audience targeting solutions.

Maximize your listings’ exposure, even after the deal closes

Your marketing plan for the new year should also include support for the listings you already have on the market. Regardless of conditions, the key to selling a home is exposure; the market needs to know about it. Market your closing with video and congratulatory content.

How we can help: We can make sold videos to market your sales to your prospects and neighborhood and client congratulatory videos to help drive more reviews across Facebook, Zillow, and Google.

Embrace mobile marketing

You don’t need to be told again about the importance of mobile but we’ll do it anyway, just to make a point: 72 percent of homebuyers use a mobile device to look for a home, according to NAR’s 2016 profile of Home Buyers and Sellers report. Having a mobile-optimized website and social media presence with mobile-friendly content is the best place to start.

How we can help: We can make you a mobile responsive website with IDX enabled within 24 hours at NO COST.

Make sure your visible on Google My Business

Not having your business appear on Google My Business can be a fatal flaw. Everyone uses Google searching and if your company fails to appear, you’ve potentially cost yourself a client.

How we can help: We can take your contact list to make sure your friends and friends of friends see your ads with our audience targeting solutions.

Email Marketing with Market Updates

Email marketing is still one of the most effective digital marketing tactics for agents to generate leads. 86% of consumers from companies they do business with at least monthly, while 15% would like to get them daily. Use market videos to keep your base engaged with useful content they actually care about.

How we can help: We auto-generate and design e-mail campaigns to your clients to market your brand with your personalized local market update video and your recent sales.

Inbound Marketing with Landing Pages

Implement inbound marketing to build your sales funnel. Attractive landing pages will draw qualified prospects to your website, where you can then convert them into subscribers.

How we can help: With one click we have your own home valuation landing pages built for you at no cost.

Content Marketing

47% of buyers viewed 3-5 pieces of content before engaging with a sales person. Informative content (ie blog articles, podcasts, webinars, infographics) you produce can be discovered in search engines and on social media by prospects who are researching the housing market.

How we can help: We create a local real estate market video, branded and tailored to your local area. Our personalized market update commercials are released monthly focusing on your local market with popular statistics like average home prices, number of listings, total sales, and other engaging data points.

Marketing Automation

64% of marketers claim they saw the benefits of marketing automation within six months of implementation. Marketing automation utilizes AI to track user behavior and engagement on your site. Messages can be triggered with special offers based on a visitor’s browsing history. With marketing automation tools installed on your website or blog, your engagement will increase, leading to more reviews, comments, shares, and other forms of social proof.

How we can help: We can create all the content needed to run our marketing automation services. By providing us your company information and branding, we can create everything from websites, landing pages, e-mail campaign, videos, flyers, and much more with little to no effort on your part.

Incorporate videos as a marketing tactic

More consumers are interacting with videos today than ever before and, it’s vital to boost and ramp up your video marketing to connect with your audience. According to a recent Forbes article, “By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.” If you are serious about growing your brand’s reach, video is one of the best ways to do it! One third of online activity is spent watching videos and over 50% of marketing professionals name video as the type of content with the best ROI.

How we can help: We have invested heavily in technology that automotates the creation of branded, professional videos so that we can create them at scale for a fraction of the price. By providing our company with your images, we can create a customized and personalized video for you in hours.

We have invested in the technology to help automate most of these things for you so you can focus on closing and running your business. Click here to schedule a FREE social media audit and strategy call to set you up for success in 2019!