Categories
Real Estate Marketing Tips

How to connect a Domain to Your new Website

For your site to be identified on the Internet, it should have a domain name that best describes your brand. And if you have chosen Zentap then you’ve got a great opportunity to connect your Custom Domain totally for free.

Here are the primary action steps to take:

Step 1: In order to successfully connect your domain to your Zentap website, you should firstly move to your Domain App and follow the step-by-step instructions:

  1. Go to your ‘Dashboard’
  2. Open the ‘Domain app’
  3. Click the ‘Connect Existing Domain’
  4. Enter your existing domain name in the ‘Domain name‘ and click ‘Connect
  5. Grab the following 6 DNS records and keep on reading for more insight on how to update these records in your Domain Registrar’s site.

Step 2: Now let’s move to the steps you should take directly on:

GoDaddy

  1. Log in to your GoDaddy account and open your product.
  2. Select your domain name from the list to access the Domain Settings
  3. Scroll down to the Additional Settings section and select Manage DNS.
  4. On the DNS Management page, at the bottom of the Records section, click Add.
  5. Select CNAME from the Type dropdown and add two CNAME records provided by Zentap to complete the required fields.
  6. Select A from the Type dropdown and add four A records provided by Zentap to complete the required fields.
  7. Head back to your Website’s Domain Manager and hit the ‘Check’ button to finalize the process.

Google Domains

  1. Log in to your account for your domain at domains.google
  2. Click on the My Services
  3. Under Manage My Services, click on Manage Services.
  4. Go to Domain Overview and click on Domain Administration.
  5. Select the domain you’re using with G Suite.
  6. Click the DNStab, and select DNS Records.
  7. Click Add New DNS record.
  8. From the drop-down menu, select CNAME and add two CNAME records provided by Zentap to complete the required fields.
  9. From the drop-down menu, select A and add one of the A records provided by Zentap to complete the required fields.
  10. Click Finish.
  11. Head back to your Website’s Domain Manager and hit the ‘Check’ button to finalize the process.

Tip: The 2 CNAMES are required. The remaining 4 A Records are recommended to be added to have failover resolution, but if your Domain Provider doesn’t support this number, just like Google Domains, you may add less than 4.

Namecheap

  1. Sign into your Namecheap account.
  2. Select Domain List from the left side menu.
  3. Click the Manage button next to your domain.
  4. Navigate to the Advanced DNS tab and click the Add New Record button in the Host Records section.
  5. Select CNAME from the Type dropdown and add two CNAME records provided by Zentap to complete the required fields.
  6. Select A from the Type dropdown and add four A records provided by Zentap to complete the required fields.
  7. Click on the Save All Changes button each time you need to save the record.
  8. Head back to your Website’s Domain Manager and hit the ‘Check’ button to finalize the process.

Cloudflare

Refer this article on how to connect your domain via Cloudflare as it pretty much covers the process step by step.

Step 3: Now all you need to do is wait while the DNS propagation takes effect. It usually takes a few minutes, but depending on your service provider, it can take up to 72 hours to be applied worldwide.
You can check this status of your domain here.

Not sure how to update records?

The domain setup process differs from one domain registrar to another, so we have provided generic instructions for those with GoDaddy, Google Domains and Namecheap accounts. If you are still not sure how to update the records, we recommend contacting your registrar’s support center for the most accurate information.

Tip: In case you don’t want to do all of the above mentioned, you can always hit the ‘Send Instructions’ button, insert an email of a Developer or any other person you need, thus providing him your DNS records without granting access to the edit mode of your Site.

Related Articles: 

How to purchase a Domain with Zentap?
How to configure SSL for your Custom Domain via Cloudflare?
How to set up your Email Provider with your Zentap website?

Need additional help with your domain or anything else at Zentap? Contact our Support Team directly for further assistance.
We’re never more than a click away!

Categories
Real Estate Marketing Tips

Real Estate Agent Marketing and Technology Trends 2019





If you don’t have a strong digital presence and visibility, you might as well abandon the idea of staying in the business of real estate.

Sounds harsh? We believe it does, but this is the reality.

Every customer checks you out on the Internet to learn more about you. 

Some may google you, but most of them will log on to their favourite social media platform to check you out.

For example, you have just had a chat with a prospective client who is interested in buying a property that you are representing.

Immediately after talking to you, the prospective client is going to log onto, let’s say LinkedIn, and search for your name.

Whoa! 

She doesn’t find you there.

But in the process, she comes across other real estate agents who have maintained an active presence on the platform and ends up contacting one of them.

There goes your business.

A hot lead wasted just because you haven’t created a profile on LinkedIn or, even if you have created a profile, you are not active on LinkedIn.

What if you are active on Facebook and not LinkedIn? What about a good Website? Instagram?

Your prospective client is not going to make extra effort to find you. If her preferred social media platform is LinkedIn, she’s going to look you up in LinkedIn.

If she doesn’t find you on LinkedIn, she’s not going to think, “Well, he is not on LinkedIn, but maybe he’s on Facebook.”

No. Once she doesn’t find you on her preferred social networking platform, she’s going to get disenchanted.



Why is it not possible to operate a successful real estate business without a vibrant social media presence?

Buying and selling real estate property is a high-stakes decision, so people want to be comfortable with your online precense before committing themselves. 

So, if you have just had a meeting with the new prospect, there is a near certainty that she is going to log onto her preferred social networking platform to have a look at your profile, and even to check what the others are saying about you.

There was a time when having an online presence as a business was an exception. Nowadays, not having an online presence as a business is an exception.

In 2019, social interactions are more effective than traditional advertising and marketing. Social validation is a more effective form of online marketing compared to off-the-cuff advertising which is mostly one-way. 

People believe more in peer-to-peer recommendations.

More than your conventional marketing campaign, people trust in what you share as a person through your social networking platform. They trust the comments that people leave in the wake of your various updates.

And if they cannot find you there, or, if they feel that you are not active on their preferred social media platform, they will be less inclined to do business with you.

Social media presence and social media activity is reassuring to your customers.

Why is it important to have your presence on multiple social media and social networking platforms?

As explained above, if your prospect doesn’t find you on LinkedIn, she’s not going to check Facebook or Instagram or Twitter. When she doesn’t find you on LinkedIn, she assumes you don’t maintain an online presence.

Similarly, if she checks you on Instagram and doesn’t find you, she’s going to assume that you don’t have an online presence.

For an average prospective client, if you are not on a particular platform, you are nowhere.

But how do you maintain presence on different social media platforms? Not just maintain presence, but active, engaging presence?

Frankly, it is not possible to be on every social media platform and post high-quality content on an ongoing basis by yourself. Unless you have a dedicated time, the time commitment is too significant

It is not possible, as the sole real estate agent, to track every conversation and then respond to every conversation.

Instead of doing business, you will be doing social networking all the time.

This would be counter-productive.

You can either run your real estate agent business, or you can maintain an active social presence. You cannot do both.

The problem is, you can neglect neither.

The solution is, Zentap, a beautifully simple digital advertising solution for real estate and local businesses.

Zentap is one-of-its-kind social media marketing automated software that you can control with intuitive online forms. Enter the relevant information and it automatically generates high-quality content that goes directly to all social platforms. 

In the subsequent posts, we will be covering stellar features of Zentap, so stay tuned.