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Real Estate Marketing Tips

3 ways to get the most out of your real estate brand

Branding can be hard for anyone , especially if you were not educated or spent at least over a few days researching these key elements that have shown to take businesses over the top. As an agency to continually set the bar for industry disrupting game changers we want to present you with 3 key insights to help you get the most out of your brand. 

Find a niche

Getting a niche is the most profitable strategy behind any brand. It allows you to hyper focus your services around a market that really need your services the most. This benefits you in a plethora of ways: 

  • Consolidate and consistently maintains your value proposition
  • Creates better leads 
  • Generates the referrals you want
  • Enables you to work with the market you work best with
 

If you are new to the business developing a niche may seem overwhelming, but it is actually very easy. It is as easy as knowing what people you want to work with or work best with. 

Maintain brand consistency and cohesiveness

Small things always make a big dent in the long run…

That is why we at Zentap Stress a cohesive and consistent brand. Not on the maintains your value proposition but something more surface level than that. 

Have the same name, address, website, email and phone number throughout all your directory listings and website. 

Google and other search engines scan every 24 hours to see if your brand name and address across all channels (and there are a lot of them are consistent) and if something turns out incorrect this can have a huge impact on your SEO

Get a Free audit here to see what your rank on your Brand cohesiveness.

Leverage video in 2019

Not all trends are worth following, unless it aligns with your brand and/or there is a major shift in the industry. 

We always hear about sociological trends that humans have a lower attention span than ever before. 

YES, social media has had a huge play in this but nothing will change this going forward. It’s not as easy just to make a great status or post an awesome picture because algorithms just do not support that anymore. Huge factor being this decreased attention span. 

What studies have shown is that people watch video, and social media algorithms like facebook are more willing to show this content because people use their platform. 

We know this is costly, like about $300 per video, but we have a solution for you to create these videos at a fraction of the price. Click here to get your free samples, and see what the possibilities are to get ahead of your competition today!

Categories
Real Estate Marketing Tips

How To Market Yourself Online

The internet is filled with many different marketing options, and often times people are overwhelmed by the obstacle of choice.

With Facebook, Instagram, Pinterest, Twitter, Youtube, and Google, it’s very easy to lose touch when building a brand for your business.

Here are some 5 easy steps to Market yourself online.

1. Stick with the dominant online platforms

To get the most ROI it is always best to stick with the big brands and branch outwards. Google and Facebook are the big players in the online marketing and advertising space that give you behind the scene rewards for using their platform. If you are not tech savvy whatsoever start with Facebook, Your Facebook page is like an online business card for your prospects, make sure it is looking sharp!

2. Leverage your network

After your page is set up, ask all your past clients, business network and friends to follow your page. The bigger network you have the more trustworthy your brand will be when prospects find you.. Reminding clients that reviews are appreciated always helps your business as well, and you’d be surprised how many people would be happy to help you! Social Media Marketing really is word of mouth on a digital platform, so be sure to use the same tactics you utilize offline, online.

3. Use Videos to expand your reach

Algorithms are ever-shifting and what keeps people online these days is video content. Facebook recently shifted its algorithms to show more video content than just statuses or photo posts. Utilizing informative content is the best way to display your brand and position yourself as a market expert. Prospects definitely keep this in mind when ready to buy down the line. Get a Free Piece of Video Content for your brand here.

4. Have Clear and Simple Call to Actions

One of the biggest marketing mistakes brands make is that they do not clearly define what they want prospects to do. Business is like dating – how are you going to have a successful relationship if you do not ask?

5. Engage with your audience

Remember that social media marketing is really just accelerated word of mouth marketing. Even if someone is not physically with that person, they can still get a recommendation or see the great work you do online. Being as helpful or friendly as possible will ensure that you have brand evangelists, Willing to show you off anytime!

These are 5 beginner steps to start marketing yourself or your brand online to get more customers. Just like working out, the results are never achieved overnight. It takes discipline and routine to reap the benefits of digital marketing. We can’t stress enough the benefits on using educational video content to position yourself as an industry expert in your field. Find out here how you can get qualified leads from your local area to your brand today!