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Real Estate Marketing Tips

5 Tips for Real Estate Digital Media Marketing

1- Master the Art of Branding

As a realtor, there is nothing more important than your branding. You should brand yourself as a successful realtor in social media to get new clients and keep your current customers. It is essential to send consistent messages across different social media platforms. Building a consistent brand name for yourself in real estate is a must for growing your real estate business. In today’s information and social media age, people search for realtors on Google and social media platforms before they become a customer. They also would like to be connected to their realtor’s social media pages as existing customers. As Zentap, we can help you manage your social media profiles professionally.

2- Provide a Virtual Tour of the Properties

Providing a virtual tour of the home is a surefire way to get the attention of the buyers. For example, you can use your phone and record room by room to show what the unit has to offer. A video of the house helps buyers visualize themselves inside the home. Making sure the video is compatible to watch on different devices such as laptops, phones, and tablets is essential not to lose any customers due to device differences.

3- Make Sure to Share Personal Posts

Sharing personal posts will make you seem relatable. Being seen as an authentic and relatable realtor will help you establish a connection between you and the potential buyers that will increase your sales. In addition, using aspirational stories is a great way to build a relationship with your customers. It is essential to post on Instagram at different times of the day to be seen by most buyers. You can link your posts to your real estate website. We can create a professional real estate website for you at Zentap. Linking your webpage to your post will increase the traffic to your website and increase your leads.

4- Share the Events in the Neighborhood on Social Media

Share great events that are going on around your neighborhood. Sharing events will both create engagement, and it will help buyers to understand how amazing it would be to live in that neighborhood and attending those events. In addition, it is a great way to convince buyers that the location of the house is lively, and the neighborhood is active with exciting events and gatherings. Also, share the events that you will join and invite them to create more engagement and connection.

5- Monitor the Competitive Landscape

Make sure to keep an eye on other realtors to assess the competitive landscape on social media. By keeping an eye on the competitors, you can avoid their mistakes and learn from their successes. In conclusion, knowing the competition will help you greatly to grow your business. Zentap provides valuable marketing material that will help you to brand your real estate business and help you stand out from the competition.

Categories
Social Media Tips

This Type of Content Gets 10 Times Higher Reach Than Other Social Posts

There’s one type of content that real estate agents can’t afford to ignore.

According to digital marketing powerhouses Hubspot and G2, it gets 1,200% more engagement and 87% of people say they wish more brands and businesses would use it. Do you know what it is?

It’s video!

Our powerful real estate marketing tool features a treasure trove of scroll-stopping videos to post to your Facebook business page and allows you to customize captions to better connect with your prospects in just minutes, without breaking the bank!

Bonus: You can also send video listings and custom video market reports in your email campaigns for maximum click-through potential and branding exposure!

The demand for more video content is based on the high conversion rates for video, which are through the roof right now. Hubspot’s stats show that adding a video to marketing emails can boost click-through rates by 200-300%, while embedding videos on landing pages can increase conversion rates by 80%.

 
 

What does that mean for you?

  1. It means that social media posts that include video make you more visible to your target market
  2. Sellers are looking for real estate agents who use video marketing to market their listings
  3. And finally, that if you’re not using video content yet… it’s time to start ASAP.


Click here for a FREE 20-minute demo and 14-day trial and watch the engagement roll in!

Whether our product is the right fit for you or not, you get to keep all of the customized videos you make during the 14-day trial period – no obligation or hassle!

Categories
Real Estate Marketing Tips

Are you making these real estate marketing mistakes?

Real estate marketing is all about building trust with your community and providing them with valuable content.

When you’re inconsistent, it sends the wrong message. That means…

 

  • Going days, weeks, or months without posting on your social media accounts
  • Having a different headshot or contact info for each social account or on your website
  • And not being clear about your expertise (are you a luxury specialist? A condo expert? An ally for first-time homebuyers?)


The name of the game is consistency and taking every opportunity to connect with the right clients and prospects.

That’s why we’re giving you a FREE social media strategy call. No strings, all support.

There’s just a few months left in the year (and the decade!), and we want to help you go out with a bang… and make 2020 the most effective year of real estate marketing you’ve ever had.

Cheers to your success!