If you are not utilizing Digital Marketing and are a Real Estate Agent, you’ll quickly be left in the past. We have put together the Seven Top Real Estate Marketing Trends of 2020. Utilizing these will keep you ahead of your real estate game!
The biggest difference between a successful agent and an unsuccessful one comes down to their marketing efforts. How they develop and sell their brand depends on a multitude of factors. One of which is where and how they advertise their business.
Here are 7 things you must do with your real estate marketing in 2020. Start implementing these now.
Doing these things will help you stand out from the competition and grow your business’ bottom line.
1. Invest In A Professional Website
Make sure you have a professional mobile-optimized website with accurate information. If you don’t already have one, you should make this your number one priority. It’s imperative for your 2020 Real Estate Marketing plan. Having a website not only allows you to showcase who you are. It showcases your properties all in one place. This greatly increases the potential for you to be found in web searches and increases your chances to acquire new prospects.
2. Implement a Local SEO Strategy
Just having a website is no longer enough. You need to make sure you have a local SEO (search engine optimization) strategy implemented as part of your real estate marketing strategy. Ensuring you have a proper strategy and site structure will generate substantial “free” traffic from Google and other search engines.
3. Publish Market Studies
This is a great nurturing tool for connecting with prospective clients. Show them that you are an expert in your neighborhood. While staying top of mind with branded local market updates and newsletters. You can leverage these reports by using them in email campaigns, social posts, and on your website. Sharing local market content helps generate more interest in your audience. Plus, keeps you at the forefront of your community.
4. Get Active On Social Media
Leveraging social media as part of your real estate marketing is imperative. It gives you the ability to highlight your success, connect with new prospects, and stay connected to clients. Use a combination of general posts about important community topics, customer testimonials, local market reports, listing videos, and informative marketing video.
5. Leverage Video Marketing
Utilizing video in your marketing has been proven highly effective when advertising your business and listings. We highly recommend utilizing high-quality marketing videos of your properties. Such as customer testimonials, or high-quality videos that showcase your company. Facebook, LinkedIn, and Instagram allow you to post videos. All of these platforms offer incredibly targeted advertising as ell. This will increase your online brand awareness by 54% and increase the potential to close a customer by 93%.
6. Make It Easy For Leads To Contact You
The easier it is for you to be contacted, the better. Don’t lose out on a prospect opportunity because you are busy. By leveraging a chatbot to automate your response on your Facebook business page you will greatly increase your opportunity to connect to those you would otherwise miss.
Want to find out more about 2020 real estate marketing trends and the tactics behind these trends that will grow your business?