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Lead Generation Ideas Real Estate Marketing Tips

3 Ways To Drive Traffic To Your Agent Website

Help Your Agent Website Get Found More

How many individual realtors in your area have agent websites? How many firms have websites? And what about the MLS website? It’s 2020. Everyone does. Despite all that, you have to make sure to drive them to YOUR website, not theirs. But how can you do this? Here are 3 ways to drive traffic to your website!

Content and SEO

Yes, we know: There is an ocean of content out there and let’s be fair… a good portion of it is not seen by many people. But there’s also a reason people are creating and sharing content: There’s a demand for it. You just have to make sure you create content that is REALLY valuable for viewers and attractive for search engines.

With content marketing, it’s not about selling yourself, it’s about providing people with the information they are looking for or didn’t know they needed. And it doesn’t mean it always has to be serious. As long as you provide valuable information, presenting it in a humoristic way is a great way to personalize the whole thing. They always say it either has to be informational or entertaining… How about you combine the two!

What do we mean by valuable? What is “good content”? Whether it’s a blog, video, static image, or anything else on your agent website, it has to be relevant, unique, timely/current, and about your local market! To help you figure out what content fits those adjectives, you can use keyword researching tools such as Google Adwords that will allow you to put keywords together to get those long-tail phrases that are now more commonly used by searchers! You can also use Google Trends to find out what the most trending topics in real estate are.

Social Media: Pick your platforms

Of course, in a perfect world you have multiple pieces of content posted daily on every single platform available… but let’s be realistic. Look, you’re a real estate professional, not a marketer. You already have enough on your plate. It’s about picking the platforms that fit your needs and committing to them. Whichever platform you choose, you can drive traffic to your agent website by having a link to it in your bio.

Here’s what you should pick from:

Facebook: An absolute no-brainer, but it is saturated. You will have to provide a lot of content that focuses on potential customers, not just on your business. Make sure you have your Facebook Business page set up with professional branding.
Join Facebook groups that are localized for your geography.  Focus on events in your community.  Provide your listings about 20% of the time so you’re not too pushy.
Also, drive followers to your agent website blog posts with intriguing “teasers” about the content they will find.
Instagram: It is a perfect place for realtors because of how visual the platform is. It’s a great way to run ads in your area or share your listings and open houses in photo or video form!
LinkedIn: Place to join groups and post reports, pieces of content, and other articles that make you look like an expert.
Twitter: If your goal is to gain a following, you will have to tweet massively. This platform is a good place to give little tips about home staging for example! You can also use Twitter to connect with local business owners and become more well-known in your community.
YouTube:This one is less talked about for real estate professionals, but it is catching up. Totally visual platform you can show videos of your listings, open houses, congratulatory videos, client review videos and more!
The most important: Google owns YouTube. That means that creating YouTube videos boost your SEO and give you extra exposure and chance of being discovered on Google search.

Maximize your results! You should be posting 3-5 times per week on each platform you choose. If you feel like this is something you definitely don’t have enough time to manage, we can help you. We offer branded, data-driven video content.  It not only educates your audience, but also presents you as an expert in the field.

Always Update Your Agent Website

Before we talk about the continuous process that is the updating of your website, let’s start with the obvious. As mentioned in the intro, it’s 2020: Everybody has a website. And a lot of them look nice. Every realtor with a website has either designed his/her own through with a popular software of hired a freelancer to do it.

The problem is, all these websites look the same. What you need is a professional real estate agent website. Something that is tailored specifically real estate and that allows you to capture leads directly.  This is something we can do for you.

If you are familiar with SEO (search engine optimization), you know how important updating your website is.  As well as making sure you properly use keywords, the design is user-friendly, optimized, and ADA compliant. That means always adding new content to it. Not only is it what your website viewers want and expect, but it is also something that impacts your performance on Google searches tremendously by increasing your authoritative status.

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Social Media Tips

4 Tips To Help Grow Your Engagement

Real Estate Agents – Grow Your Engagement

If you want to have success with your social media marketing, you need to grow your engagement.  But before you can properly grow engagement, you need to know who your audience is.  Otherwise your efforts will be lost.  With growing an audience being one of the hardest tasks for a business, it only makes sense to do it right.  When you deliver the right content and message to the people you know are your audience, your message will resonate.

That’s why we put together this guide on how Real Estate Agents can grow their engagement on their social media platforms.  Success with these efforts will not happen overnight.  Which is why it is important to keep consistent with your efforts and be patient.  Think of it like taking care of a plant.  You water it on a schedule, give it proper light, and over time it grows and grows and grows…  Social media engagement and getting a return on that investment is the same!

Engage Your Audience | Grow Engagement | Zentap

Reach The Right Audience And Deliver The Right Content

Know Your Niche

It’s important to know what your real estate brand is all about and how you want to communicate to your niche audience.  Your audience should be the people you want to target for the type of real estate you deal directly with.  Think about the price range, sellers, buyers, and the interests of these people that fall into this niche.  Do they fall within a certain demographic, socio-economic status, etc…You don’t want to be overly specific, but you should explore who you are and what you stand for.  If you don’t already have a mission statement, this would be a good way to solidify this.  If you do have a mission statement, does this correlate with your niche?

Be Consistent With Content

This is a crucial step in growing your engagement.  Not only do you want to be consistent with content, you also want to make sure it is quality content.

When you share things on social media, before you hit post think to yourself “Does this properly represent your brand?” and “Is this delivering the right message to my niche audience?”.  Most importantly, “Does this provide my users with some value?”.  Not every post needs to do this.  But you want your followers to trust you and take you seriously.

Which is why you should provide them with valuable data on the real estate market.  So they can then in turn see you as the expert when the time comes for them to need an agent.  Market snapshots and updates are an excellent way to do this as they are very informative and lead to high engagement with followers and give people a reason to want to follow you.

To help you keep consistent and produce quality content we strongly suggest using a social media content calendar. You can create one yourself in a spreadsheet, or if you can use one of the many social media planning tools that are available on the internet.

You should use a variation of types of content to grow your engagement. With all of it you want to make sure you are also 100% consistent with your branding.  Doing this will keep your audience from getting bored with your content which in return will boost engagement on your posts.  More engagement means that you will grow your organic reach as social media platforms base their algorithms on this factor. Your content schedule should alternate between all of the following.

  • Images of homes, nice interior decorating, you in action, clients in front of sold signs, etc.  Examples of Social Media Images For Real Estate Agents | Zentap

  • Infographics that inform your audience,  like “How To Prepare To Buy A Home” or, “Top Repairs That Help Your Home Sell”.

    Real Estate Agent Infographics | Zentap

  • Video of Local Market Reports, Listings, Customer Testimonials, General Marketing Videos and behind the scene style videos. *Click highlighted links to see live examples.

    Listing Video Template | Zentap

  • Data Snapshots to raise awareness about the areas you focus on. “Are sales up, down? What about listings?”

    Real Estate Local Market Single Data Snap Shot | Zentap

  • New Listing and Open House Flyers to showcase the properties you have on the market.

    Real Estate Listing And Open House Flyer Examples | Zentap

  • Customer Testimonial images are a great way to showcase positive reviews from past clients and influence others to choose you as their agent.

    Customer Review Social Flyer | Zentap

  • Memes and Quotes about real estate to showcase a bit of humor and keep your audience engaged.

    Real Estate Memes And Quotes | Zentap

Connect With Your Audience

No matter how many followers you have, it is important to engage with them in order to grow your engagement.  With our lives revolving around so many scrolling screens, diverting attention, it’s important to connect with your audience so you don’t get lost in the noise.  If your audience is small, don’t think you should wait to do this when it becomes larger.  Learning who is listening will help you better connect and help you become really good at this as your audience does grow.

Here are ways you should connect with your audience, starting today if you are not already doing so.

Respond to all your message comments, this shows you care and are responsive.  When people are looking for a real estate agent, being responsive is a quality that will help you win everytime.  Share stories, show behind the scenes of open houses you might be doing along with other things that are relevant to your brand that your niche audience would find interesting.

Don’t be afraid to be yourself, your personality is part of your brand.  Be sure you don’t have a constant sales approach and are providing your followers with valuable information.  You can also run polls using the story feature on social media to grow your engagement.  This is a fun way to engage with your audience and also learn more about what their interests are.  You can ask questions like “What color should a garage door be?”  “What is the #1 thing you are looking for in a new home?”.  Avoid questions that are irrelevant to your brand.

Real Estate Agent Social Media Polls | Zentap
Image credit TomFerry.com

Show Up In Searches

This part is the secret sauce for growing your engagement.  You want to make sure you show up as much as you can on the discovery page and hashtags that are relevant to content that your niche audience is looking for.

Use of geotags for Instagram is a great way to grow your following and boost your interactions. Adding a geotag to a new listing post will pin that location and anytime a user searches that location your photo will come up in the search results.

Use hashtags and make sure they are relevant to the post you are using them with.  Examples of proper hashtags would be #newlistinglosangeles #homebuyingtips #bestrealestateagentLA. Below is an example of a post using proper geotagging and relevant hashtags. Make sure you are not always using the same hashtags and are incorporating new ones so you can grow your following as people use hashtags of a way of searching for information.

Geo Tagging And Hastags | Zentap
Example of Proper Geotag Use and Hashtags For Growing Engagement

We understand that this all can seem a bit overwhelming at first.  It is indeed time consuming and to those who are new to the social media game, this can be complicated.  Which is why more and more agents are choosing Zentap for a solution to create content and grow engagement.  We provide our users with access to a multitude of branded content.  Such as Local market data, unlimited video templates and all the types of content mentioned above.

If you have questions about this blog or want to find out more about Zentap and how you can leverage our products and services for your content creation we encourage you to email [email protected] or checkout zentap.com/real-estate-marketing-pro and start getting zen with your real estate marketing.

Categories
Real Estate Marketing Tips

Establishing Real Estate Branding

Real Estate Agent Branding

Creating A Digital Brand

Creating your personal real estate brand is imperative to the success of your real estate digital marketing.  We are now in the era of digital real estate. Because of this, It’s more important than ever to establish your brand identity.  Your brand identity should be carefully thought out and well-executed.  In this blog post you will learn how to brand yourself as a real estate agent and leverage it in your digital marketing. 

How To Brand Yourself As A Real Estate Agent

Establish Your Brand Name In Real Estate and stand out from your competition.  Define Your Brand Identity, you want to make sure you are recognizable.  You need to choose a brand message that will evoke an emotion and feeling you want from your prospects and clients. This will be the slogan unique to you and your real estate brand.  You will use this throughout your marketing.  That is why it’s crucial to have continuity and avoid brand confusion.

Your logo should be a symbol of your brand message.  Something that when people see it, they immediately think of you.  Color is also very important to your logo.  You want to select colors that help with evoking that message.  For example, the color red can signify strength and importance.  You should stick to 2- 4 colors for your real estate brand.  These colors should also be incorporated into your logo.  You should also define your brand traits.  Is this a feminine brand, is it serious or is it more playful, etc…  The design of your logo and brand message should properly represent the brand traits you choose.

To ensure you are always consistent with your brand, create some brand guidelines.  This should be your holy grail for all things that are your brand.  Save it on your desktop that way you can reference it easily at any time.  Upholding your branded guidelines for your real estate brand will generate the familiarity and reliability that open the doors to brand loyalty. 

In your brand guidelines you should define the following:

 

  1. Audience Personas – Who is your client?  Define what your niche is and who falls under this.  Remember you can’t please everyone, so pick what you feel your best with and stick to it.

     

  2. Competitor Research – Know who the other Real Estate Agents are in your area.  Look at what they are doing so you can find your niche. This will also allow you to understand what your strengths and weaknesses are.  Leverage this knowledge to highlight and play to your strengths.   
  3. Brand Message – This is the slogan you have chosen.  You want to make sure it is in the tone of voice you chose for your real estate brand and also provides what your brand mission is.

     

  4. Your Brand Identity – What your logo is and any variations.  As well as your branded colors and a visual example of each.

Building A Strong Digital Presence & Brand Awareness

After you have defined your real estate brand and created your brand guidelines it’s time to promote.  With Digital Marketing you want to make sure you hit each of these and apply your branding.

  • Agent Website – First impressions are everything.  Your website branding needs to stand out and look different from your competitors’ websites.  This is your digital office.  People find you, contact you, learn about your listings, and read reviews.  
  • Social Media – Think of this as an extension of your first impression. First, choose the right platforms to promote your real estate brand with and choose the proper name.  In addition to you having your logo as part of your profile, make sure to incorporate a professional headshot.  You want to ensure that when someone finds you on social media, you leave a lasting, positive impression.  
  • Email – Applying your branding to emails will help you look more professional.  It will also help people feel familiar with you and leave out doubt about who the email is from.  Make sure to create a branded signature with your headshot, logo, and contact information.  Depending on your email service provider you can do this from the settings or you can use an email signature generator like this one.
  • Video – Make sure your marketing videos have your logo and colors.  That they properly represent your real estate brand and your message is always clear.  You can utilize video templates like these from the Zentap dashboard.  These help you stay consistent and are easy to add your branding to.

Follow these steps for branding yourself as a real estate agent and you will have guaranteed success. 

If you need help or have any questions please email [email protected] or visit https://zentap.com/real-estate-marketing to get zen with your marketing.