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Social Media Tips

Making the Most of Your LinkedIn Profile

LinkedIn is One of the Most Important Social Media Platforms

This is especially true for real estate agents. Where other social media platforms lack professionalism, LinkedIn excels.  It provides a social network and space revolving around your professional goals. Unlike Instagram, Twitter, or TikTok, you can expect less noise, fewer politics, and more business-centered content on LinkedIn. This also makes it a great tool to grow your professional network.

As a real estate agent, it’s no secret that you must utilize social media. If you are not yet on LinkedIn or haven’t touched your profile in some time, we highly recommend taking a moment to explore the platform and see what it has to offer.

In this week’s blog post, we will be discussing 4 key steps to making the most out of LinkedIn:  Optimizing your profile, developing a posting plan, expanding your network, and utilizing the platform to generate leads.

4 Keys to LinkedIn

1. Optimize Your Profile

Think of your LinkedIn profile as your store-front. If the facade of your store is decrepit, unappealing, and outdated, it will look like just that. When potential clients find your LinkedIn profile online, you want them to be presented with an updated and accurate representation of your real estate brand and your services.

Here are some tips to optimize your profile: 

  • List your full name, title, and brokerage.
  • Include your specialized market area (if relevant to your business).
  • Update your profile photo to include a professional headshot.
  • Add your contact information: email, website, links to other social media, etc…
  • Use your cover photo to reflect your business.
  • Constantly update your summary or about page. This is where you can describe your experience and expertise in 1-2 paragraphs. Who are you? What do you do? What makes you qualified to excel in your profession? This should all be considered and written in the first person.
  • Update your work history to reflect where you are now and where you have been.
  • Update your skills and expertise. Select around 10 keywords that describe your skillset and can be used to identify your unique specialties.
  • You can use photos or videos to enhance your profile. If you have an “about” video or any testimonials, you can add them to the featured section of your profile.

*Your profile is where you are showcasing your established brandConsider updating your profile at least twice a year!!

2. Post on a Consistent Basis

Like any other social platform, in order to get the most out of your LinkedIn profile, you need to be active! Post status updates a minimum of 3-5 times a week consisting of market-relevant content that aligns with your real estate brand. Take 10-15 minutes a day to interact and engage with your network. This will considerably improve your social presence and your networking game!

Here are  ideas for LinkedIn posts and activities:

  • Post links to articles about the market.
  • Post original content (Using video is a great way to establish your brand).
  • Zentap can help you generate branded content, including market data and industry-relevant content posted to your LinkedIn page daily.
  • Post questions or polls.
  • Don’t just post listings!
  • Post to your LinkedIn stories and provide an in-depth look into your business.
  • Try connecting with new people daily via search.
  • Comment on other posts throughout the week.

 

3. Expand Your LinkedIn Network

LinkedIn is THE destination to connect with potential clients, prospects, colleagues, and other real estate professionals. Building your network will directly translate to increasing your social presence and the overall credibility of your brand. As your social network grows, so does your referral network!

Here are some tips on how to expand your LinkedIn network:

  • Add your public profile link to your email signature.
  • Add all your social media channels to your email signature.
  • Add past and current colleagues and clients.
  • You can easily paste your exported client list into LinkedIn under “Add Connections.”
  • Reach out to potential and current clients via LinkedIn
  • Connecting through LinkedIn is easy and professional. It is much easier to connect with someone you just met via LinkedIn than Facebook!
  • Join industry-relevant groups and comment on articles or threads.

 

4. Generate Leads With LinkedIn

The platform can be used as a tool to generate new leads and connect with potential clients. Because it is designed for business, when connecting with potential clients, you have to cut through much less noise. This means that when you send a direct message, you will be 1 of 4 unread messages as opposed to 1 of 400 and your content is more likely to be viewed by your intended audience.

You can get a much higher engagement rate with LinkedIn than with other platforms. As you build more professional relationships, you will soon be able to convert those relationships into leads, rather than depending on just past clients for lead generation.

For those who are pressed for time, LinkedIn offers paid promotion options to help you reach leads; however, these services are not cheap in comparison to Facebook. Zentap, alternatively, offers tons of information and services when it comes to real estate lead generation that could be useful to your business.

Ultimately LinkedIn is an Extremely Useful Platform…

When it comes to building relationships and expanding your network. By optimizing your profile, remaining consistent, expanding your network, and utilizing your network to generate leads, you will absolutely make the most out of your LinkedIn profile!

Categories
Lead Generation Ideas Real Estate Marketing Tips

5 Pro Email Marketing Strategies For Agents

Use these 5 email marketing strategies to become a local market pro.  Becoming a “local market pro” means more than just understanding the general state of your neighborhood real estate market. Of course, having demographic and geographic knowledge is important.

But… how are you sharing this information with your audience?  Growing your engagement is the most effective way to connect with your audience, share valuable information, and establish yourself as a reputable brand.

Digital marketing provides us with the tools necessary to effectively (and consistently) share messages with a strong value proposition to a large audience in your local market.

In this week’s blog post, we are going to identify 5 key strategies. These will not only help you grow your audience through email marketing, but also improve the strength of your messaging strategies – leading to greater engagement and effectiveness of your email campaigns.

 

5 Email Marketing Strategies

1. Email Lists

The first step to an effective email marketing campaign is to gather email addresses for your contact list. Because you are focusing on becoming the expert in the local market, it is important to source addresses in your neighborhood. You can begin constructing your database through your HOA or neighborhood contact lists of owners. This will provide you with email addresses and other information to help you reach your audience.

Another great way to build your database is to engage with previous clients in your area. Reaching out in a non-invasive manner to collect contact information on local homeowners through existing connections is an effective strategy for maintaining client relationships and growing your audience.

Other alternatives to gathering contacts for your email marketing list include using resources like Fiverr or TruthFinder, which provide a service that will help you construct a database. Although these resources may not be 100% accurate, they are a great way to get your foot in the door in creating a reliable local email list. Zentap offers exclusive lead generation that automatically delivers new leads straight to your phone, gathering contact information and growing your potential audience.

 

2. Email Format

Now that you have your email list, the next concern is formatting your emails to grab the attention of your audience. You need them to engage with the information you are providing! The best way to present information of value is to personalize the subject line of the email based on your location. The subject line should specifically identify the neighborhood and current sales activity – the information most valuable to your audience.

The email should include your logo and a photo of yourself. You want to make sure you add a personable element to your marketing efforts. As the “local market expert,” your photo should take place in a recognizable area of your neighborhood.

The next step in your email marketing strategy is to include a video, which will be linked to this photo. Zentap can provide you with unlimited branded content, including videos, that you can include in your emails. Consistent branding and clickable content is a great way to influence your audience to engage with your message, taking us to our next strategy…

3. Using Video In Your Email Marketing

Using video in your email marketing campaigns will help you to establish your brand, stand out to your audience, and convert buyer and seller leads. Video being utilized in your emails will be a screen recording of updated local market information accompanied by your detailed description of the information.  Tools like Zoom or BombBomb are great for this. include both voiceover and video. Again, showing your face is a great way to engage with your audience.

In your informative video, go through all the active, pending, and sold properties in your neighborhood. You can go through each category of properties using your cursor to highlight information, then provide a detailed explanation of how to interpret the information. Lastly, you want to inform your audience of how you can keep them up to date about local market activity. This is your value proposition.

You can create branded videos and automate your local market report videos with tools like what Zentap offers.  Click here to see examples.

4. Email Text

The text portion of your email should include the same information you are discussing in your video. Not everybody watches video, so this portion must be specifically tailored to those who prefer to read text.

The text must be easy-to-scan, including bold headings and organized information. After your main heading under your video, a good way to organize your subheadings is by active, pending, and sold properties, accompanied by an overall analysis of the local market.

The Active section will include data on active listings in the specific neighborhood. The Pending section will include statistics on contracts scheduled to close. The Sold section will conclude with data on the most recent sold listening in the local market.

5. Call To Action

Every message in your email campaigns and digital marketing should have a  CTA (call-to-action), which holds some directive value. Your goal is to convert these contacts into leads, pushing them down the funnel.  Accomplish this with a simple message at the end of your email clarifying and reiterating the value you are proposing to your audience. You’re not directly asking if they want to sell their homes. If they’re considering selling, your message should make them more inclined to reach out to you.

 

What You Can Expect From These Email Marketing Strategies

By following these strategies and leveraging your emails, you can increase your email open rates, expand your engagement, increase your audience, and build on your reputation. In addition, you can utilize Zentap’s email automation tool to consistently produce effective marketing campaigns and save time building new emails from scratch.

As you develop your reputation as the “local market expert,” you are responsible for remaining consistent with your email marketing strategy and providing valuable information to your audience. Once you have established your email campaigns, you now have a low-cost and reliable tool to engage with your audience and develop your brand.

If you would like to get even more information about brand awareness and how Zentap can help you establish this along with exclusive lead generation check out zentap.com or click here to schedule a call with a Zentap team member.