Promoting your business on Instagram can consist of many different marketing techniques. Instagram has been growing at an astonishing rate and businesses have adopted Instagram as one of their main revenue generating tools which has lead to competition. But with a planned out marketing strategy and a firm brand identity, your business can get a great deal of exposure via Instagram. Here are 4 advanced ways to promote your business on Instagram to help set yourself apart from local competitors.
Interact and engage with others
Instagram is a wonderful way for your to engage with your audience and continue building strong relationships with members of your community. Following, liking, and commenting on people’s photos is a great way to grow and maintain your network on Instagram. Because you’re likely in the real estate community, try searching relevant hashtags like #luxuryhomes and #househunting. Then, engage and interact with users who are also sharing posts with these hashtags.
Call to action
You can find Instagram calls to action either within the photo itself, the caption, or the users bio at the top of their page. You can use CTA’s to directly link viewers to your website. Another simple way to use CTA’s on Instagram is to ask your viewers to “comment and tag someone who would love this house” in the capt easily be able to find your other company links or website.
Promote your customers and yourself through testimonials
Creating a series of short testimonial videos showing that your past clients are thrilled in their new homes is an effective form of marketing on Instagram. Hand written testimonials can be a long process, but video testimonials are less time consuming and offer a more personal, authentic way to promote your services. They provide credentials to your company and gives evidence that your customers loved your services and would recommend you to a friend.
Create digital flyers and current listing videos
The most important aspect of real estate marketing is making potential buyers aware of your current listings. Most of your business page posts should be real estate-related, so creating high-quality videos and flyers for your open houses and listings is a must. Here at Zentap, we offer full service social media management to brokers and realtors. Our digital marketing team works to create unlimited listing videos and flyers for all of your current listings. If you are interested in learning more about how Zentap can increase your company’s social media presence, schedule a consultation with one of our experts by clicking here: https://zentap.com/request-a-demo/.