The Real Estate industry is changing and although there is a lot of competition, the potential is endless and with changes comes opportunities to get ahead of the curve. Here are 8 Tips To Help You Perform Better As a Realtor!

Offer e-books

It’s a great way to inform your audience and make sure you capture their emails. You can put together a community guide, use blog content and create a general guide on topics like how to stage a home, how to save for a down payment or steps in buying a house. Give your e-books away for free from your website and social media profiles in exchange of their email address and zip code.

Target your email follow-ups

Sending automated emails is great when trying to inform as many people as possible about your newest updates and giving them access to your newsletter or E-Book. It’s a very inexpensive way to reach your audience and it also saves you a lot of time. All of that is great but there are ways to personalize it and make it that much more effective. Make sure you use targeting email for prospects you’ve already talked with. If you know a prospect is interested in smart home technology, send them a link to the latest information, along with some tips on vendors. Automated email campaigns are useful, but in order to take it to the next level, you should do more personalized messaging.

Install a chatbot

Let’s be real, nowadays everybody is starting their home research online. That’s why it’s imperative to be present and active on social. But on top of that, you need to be available at all times and make sure you don’t miss any opportunities. Of course, it’s impossible to be in front of your computer 24/7. That’s why we recommend the installation a chatbot.  When a user lands on your website or Facebook page, they can immediately get their queries answered by the chatbot. They do not have to wait for assistance from a human agent in order to seek answers about the property they are interested in. If you’re interested in incorporating a chatbot, click here!

Increase your use of video

Think about it: As a seller, if you had to choose between two agents, wouldn’t you want to hire the one that is the most tech savvy and gives you the best chance of selling your home quickly and efficiently? Consumers rule the market and know the importance of video. They’re on Instagram, YouTube and Netflix every night. They know what they like and how they like to be sold. Show them why you are the right person to hire and that you know how to sell their home and get the job done.  If you’re looking for an affordable way to incorporate videos into your 2020 marketing strategy, make sure to request your free trial and get access to tools that allow you to create localized, branded, data-driven videos within minutes.

Build your local/online presence

It is very important to put time into growing both your online and offline network. Start by becoming a member of every local social media group and become a part of the conversation and community. Make sure to check out our latest blog telling you “How to grow your network using Facebook groups” to have a step by step guide of how to do so. You also need to meet people the old fashion way and be a part of your community. For example, generate referrals by hosting community events or host a monthly happy hour in a bar where you invite all your clients and their friends and family. It’s a great way for them to stay updated on the market while getting out of the house.

Create your online brand

Start by creating your own custom, branded website. When clients Google or search you on social media, what’s the first thing they see? Make sure it’s a professional, sharp website or page that highlights your story, active listings, testimonials and more. You can only make one first impression. Make sure it’s a good one. You can then use social media to provide value to your client base. Give them a glimpse of who you are, what you represent, and the local area you specialize in while giving them valuable information regarding market updates.

Share meaningful content

It seems like a given, but most people don’t actually do it. It’s all about giving the user valuable information. The more you help people, the more people will want to work with you. It’s as simple as that. Creating informative content adds credibility to an agent and their knowledge about the industry. Email your content to your network of contacts and post about it on social media.

Leverage your professional network.

You know it better than anyone: Having a great network is crucial as a Real Estate professional. If you’re looking for new clients, there is no better place to start than by asking your friends, family, past associates and your sphere of influence for business. These are the people who trust you and know your personality. Outside of that, it’s about nurturing the network you have built and make it the most important thing. That’s how you will keep AND expand it with time.

This is it for “8 Tips To Help You Perform Better As a Realtor”.. Stay Tuned for next week’s blog!