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Real Estate Marketing Tips

How to Create Real Estate Marketing Content On The Go

As a real estate agent, the phrase real estate marketing probably comes up pretty often. It is hard to balance both content creation and being a successful real estate agent by closing more deals. We have created the perfect guide on how to create real estate content on the go, without sacrificing your sales!

What is the process of Create Real Estate Marketing Content?

Content creation has 3 main steps:

  1. Identify a problem that home buyers and sellers commonly have
  2. Create content that provides a solution to the identified problems
  3. Share your content with those home buyers and/or sellers

What Kind of Problems Are You Trying to Solve for Buyers and Sellers?

Homeowners are looking for help with:
  • How to increase the value of their home
  • How to sell their home fast
  • How to choose the right real estate agent that matches their needs
  • How to make the right decisions as a homeowner
Home sellers are looking for information about:
  • How to achieve the best possible price for their home
  • How to get a mortgage with the most accommodating terms
  • How to choose the right real estate agent that can help them sell their home fast
  • How to determine whether it is more beneficial to buy or rent a home



How to Create Real Estate Marketing Content On The Go | Zentap Blog

How to Choose the Right Topic for Real Estate Marketing Content

As you might know, there are other problems for buyers and sellers, but these are some common examples. Both buyers and sellers have similar questions revolving around similar topics: finance, homeownership, local market information, and involving lifestyle interests.

When creating new content for your audience, think about putting yourself in the shoes of the buyer or seller. What would you look for when searching or selling? Chances are they are similar to your content audience. If you are having a content block, you can use platforms like Instagram and Pinterest for creative inspiration. 

What Content Is Best For Real Estate?

With many different types of media, the 3 most effective for real estate agents are:

  1. Blogs/Articles
  2. Infographics
  3. Videos

How to Create Real Estate Marketing Content

We know, the idea of creating real estate marketing content can be daunting. Great News! There’s an app that makes it easy for you to do– Zentap’s mobile app has just been released in both the Apple and Google Play store! You can now use the app to create, share, and schedule branded real estate content on the go. With Zentap’s mobile app creating your infographics, videos and listings are made easy and can be done from anywhere within a few seconds. 

Here are all the types of real estate marketing content you can create with Zentap’s Mobile App:

  • Listing Videos/ Flyers
  • Open House Videos/ Flyers
  • Local Market Videos
  • YTD Market Flyers
  • Single Data Point Snapshots
  • Marketing Videos about YOU
  • Branded Infomercials
  • Infographics
  • Carousel Style Local Market Posts
  • Testimonial Videos and Flyers 
  • Commercial Listing Videos
  • Congrats Videos
  • Instagram Sized Content
  • Social Media Banner Videos
  • Social Media Cover Photos

Where Should You Share Real Estate Marketing Content?

One of the fundamental qualities of real estate marketing content creation is its shareability. Which social media should you share your content on? 

  • Facebook – Sharing through Facebook is great to keep up with GenX and older generations. The current housing market’s target audience aligns well with Facebook’s main demographic
  • LinkedIn – LinkedIn is great to share your content while creating business relationships. This platform maintains more of a formal tone. It is perfect for sharing infographics.
  • Instagram – Instagram is quite popular among millennials and younger demographics. If they are part of your target demographic, share your infographics!
  • Google My Business – Great for helping you build your Google rank and search engine optimization. 
How to Create Real Estate Marketing Content On The Go

5 Quick Tips for Real Estate Marketing Content Creation On The Go

  1. When you are out doing something cool document it by taking photos and videos
  2. Take a little notebook with you and jot down things that inspire you that can be transformed into digital content later
  3. Use Zentap’s new mobile app to post all of your content directly to all the platforms mentioned above, with just a few clicks. 
  4. Save audio recordings of things you think of throughout the day to remind yourself of content ideas
  5. Visit local businesses to share stories and geotag locations on Instagram to show that you are an active member of the community you are looking to do business with. 

With these tips and tricks, you will be able to come up with great real estate marketing content and your sphere of influence will increase in no time! If you have any questions, feel free to reach out to Zentap and we will be happy to help!

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Social Media Tips

Why Social Media Marketing is Important for Real Estate?

While we move through this digital age, businesses can benefit greatly from using social media to their advantage. In this article, we will go over how businesses are able to increase awareness and advertise to a much bigger audience by using social media. Introducing social media marketing to the real estate industry has significantly changed the way of doing business.

According to The Nation Association of Realtors, here are some facts about social media marketing in real estate:

  • 77% of realtors are using some form of social media marketing
  • 47% of businesses state that social media results in higher quality leads than other places 
  • And the most important one: 99% of millennials start their new home search online rather than in person

These facts all point to the importance of social media marketing in the real estate industry. If you are wondering where to start – continue reading and we cover the different uses for each platform, and how you can use it to improve your social media marketing!

Marketing tools for Real Estate

There are many different platforms for social media marketing. The most popular platforms for real estate agents are Facebook, LinkedIn, and Instagram. Each platform has different uses and strengths. In this section, we will dive into the benefits of each one.

Facebook

Facebook is a classic social media platform. Sharing videos and photographs of listings on this platform is a good way to reach a larger audience than in-person marketing. Generally, Facebook tends to source an older audience making them the perfect target demographic looking to purchase a new home. Furthermore, they are more likely to be a financially established audience. The main benefits of using this platform include: sharing new listings, property photos, and sharing any updates. Facebook also has a business feature making it easy to view your analytics to understand how many users your posts are reaching.

Another important feature Facebook offers is Facebook Ads. Using Facebook Ads, you are able to directly target demographics and users who might have an interest in buying a property in the listed area.

Pro tip: Even if you are not currently running Facebook Ads, make sure to put the Facebook Pixel on your website so you can track valuable data on who is visiting your website, for when you do decide to run ads. The pixel is free and allows you to later run retargeting or lookalike audience ads by tracking your site visits. 

social media marketing | zentap blog

LinkedIn

As a B2B network, LinkedIn is not always somewhere to first meet new clients. However, maintaining an updated and professional LinkedIn profile adds credibility to your name. It is a place to show off your industry experience and build trust with your audience. Clients are more likely to work with you if your credentials shown on your profile are in line with what they are looking for in an agent. LinkedIn is essentially a digital resume for anyone to see, as well as a good way to make connections in the real estate industry. If you do not have a LinkedIn profile, consider creating one to enhance your online presence.

Another function of LinkedIn is creating a company page if applicable.

Pro Tip: LinkedIn also allows you to connect to successful professionals in your network, like doctors and lawyers who are financially stable, and build relationships with them that you can later benefit from. 

social media marketing | zentap blog

Instagram

Instagram is one of the most popular social media platforms used for real estate right now. It is an easy way to share photos and listings. The visual content-based app allows you to post directly from your phone to your profile. Additionally, the story feature makes it easy to keep up with daily property updates and for your followers to get to know more about you. Instagram is very collaborative for businesses by offering creator/business profiles. If you already have an account, you are able to easily switch to a business profile. With this feature, users can call or message you directly from the app and you have access to robust analytics to see who is engaging with your content.

social media marketing | zentap blog

What Type of Content Should You Post on Social Media?

This is a question we often get asked and it can be quite overwhelming when you are starting from scratch and are not sure what type of content you should be posting about. Here are some suggestions and we also provide a free monthly content calendar that you can receive by signing up for our emails.

Content Ideas for Social Media

  • Property photos 
    • Ensure they are high-quality photographs
  • Success stories and client testimonials
  • Company milestones
  • Industry and market news
  • New listings and properties
  • Home tips and renovation ideas
  • Current event coverage
  • Community/Neighborhood updates
social media marketing | zentap blog

How to Grow Your Social Following as a Real Estate Business

Promote Your Social Media Profiles Anywhere You Can

The more you are engaging with your social platforms, the more likely you will be seen. 

Here are some simple ways you can increase your social presence:

  • Include social media handles in your email signature
  • Add your social media handles and icons to your business card
  • Feature your social media accounts on your website

Don’t Forget About Your Socials

Being consistent and posting often will keep your social algorithm up, as well as maintain an audience who expects to see your posts! Posting daily stories may seem like a lot but it will keep you in the minds of your prospects and remaining top of mind is vital for them to call you when they are looking to buy and sell. 

Let Everyone See Your Wonderful Personality Through Your Social Presence

Let your followers get to know a little bit about your personal life. This will give them a reason to want to connect with you. This can be done by making a joke, posting a meme, and telling stories to your audience.

Need Help With Your Social Media?

If you feel like this is all very time-consuming and you still need help, consider Zentap’s social scheduling feature where we post branded content on your behalf to all three of these platforms, so you can focus on your real estate business. You can view our plans here