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Social Media Tips

5 Social Media Mistakes Real Estate Agents Should Avoid

Social media seems to mystify most real estate agents. Some say they don’t feel it’s a necessary part of their marketing plan, which by the way, it really should be. For those who buy into the importance, a lot of social media best practices are still a mystery.

At Zentap, we use social media daily and suggest that others do the same. In this blog post, we’re going to walk through the top 5 things real estate agents should avoid doing on social media, and talk about some strategies you can use to elevate your business.

The Social Media Mistakes

1: Posting Listings Only

If all you ever post is listings, your feed is not going to be very engaging. To be clear, we are not saying you shouldn’t share your new listings – just that listings should not be the only thing you are sharing on your social media pages.

People come to social media to be social and find things that entertain and/or educate them. If they only see you selling, they’re not going to feel excited when they see your posts.

Share your listings, but make sure you also show who you are and not just what you do.

2: Worried About Being Too Repetitive

Yes, we just said don’t post only listings.  But you should certainly have some consistency in your messaging.

As you know, it’s currently a super-tight, super-competitive, seller’s market. Your prospective clients and audience need to know this. Most don’t even know what that means. So you need to tell them and tell them often.

It’s natural to want the most likes possible, so it’s understandable that you worry about being too repetitive. But trust us, this is like stubbing your toe —a big deal to you but not really to anyone else

3: Not Engaging With Your Audience

Lack of engagement is a major mistake that we see many real estate agents make, especially on Instagram. Like, share, and comment on your audience’s content, NOT JUST YOURS. When they respond, comment back! Facebook and Instagram algorithms weigh heavily on engagement, and when you engage that prompts amplification.

A great way to encourage engagement is to ask a question in response to your audience’s comments on your social media content. This prompts them to answer and provides you the ability to keep the conversation going.

With social media, you have to give what you want. Being engaged with your audience and on other pages is how you grow a loyal following on social media and in your real estate business.

4: Worrying About Being Too Personal

This is by far one of the BIGGEST mistakes we see agents making. Shying away from showing stuff other than real estate is not helping you. The common misconception is that their clients/ friends/ family want to see them buttoned up and professional all the time. News alert! This couldn’t be farther from the truth.

You NEED to be sharing about who you are, your family, your pets, and your hobbies.

You NEED to be relatable.

Share silly things your pet did or pictures of the latest event you attended to help build trust.  Followers will feel like they know you and people want to do business with people who they know and trust.

Here’s a great examp

5: Directly Asking for Business

We understand this may seem super-counterintuitive. You might be asking, how are we to get business if we don’t promote it?

If you are running an ad, yes you should be asking directly for business. But you should not constantly ask for business on social media.

We suggest the 80/20 rule, instead where 80% of your posts should be content that educates/entertains and 20% should be asking for business.

Asking for business consistently can come across as desperate. Remember, people go to social media to be entertained, not to be sold to. When you find yourself asking for business, try to reword it so you are offering help. You will see what we mean.

As you think about how to implement these strategies on social media, Zentap offers additional services that can help you build your brand through social media and overall digital presence. To find out more, schedule a call with one of our trained marketing specialists by clicking here.

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Real Estate Marketing Tips Social Media Tips

Build Brand Trust by Leveraging Social Media

If you want to build and maintain relationships with prospects, you need to first build brand trust. As a real estate agent, you can leverage social media to convey your trustworthiness. There is a very easy way to do this when done right. In this blog post, we will share a few strategies that will help you improve your brand trust.

Define Your Story to Build Brand Trust

Real estate agents are great with storytelling, but oftentimes don’t carry this over into their social media presence. Too often they just post pictures of listings and other real estate content without posting anything relatable. Telling your story and sharing content about who you are in addition to your real estate content helps break down the wall. Doing this makes you become more relatable. It’s common knowledge that if you can relate to someone, you are more likely to trust them.

Not sure what to post that will help tell your story? Share why you got into real estate. Share posts about things you do in the community. Create a content calendar based on national holidays and relate them back to you if applicable. These are just a few examples of what you can post to build brand trust.

Content Calendar Example for Brand Trust | Zentap
This is the one we created for our clients in March that we send out to them on a monthly basis. If you want to receive these along with other added benefits, we invite you to sign up!

Share Your Local Market Knowledge

The average person uses social media several hours a day. All of these people are looking for content that provides value to them. Some of the more trending content and Instagram reels focus on educating people about something.

Real estate agents have access to a plethora of local market data and knowledge. You can leverage this to build brand trust by sharing it in posts. Local Market Report videos and Single Data Snapshots are a great way to do this. You can also create a fun reel showing your face and sharing this information in an engaging text bubble format.

Local Market Info to Build Brand Truct | Zentapa
Example of Local Market Single Data snapshot shared on on Agent Instagram page.

Build Brand Trust by Engaging

If you want to be trustworthy, engaging with comments and your follower’s posts is one of the easiest ways to do this. We know that as an agent you are always super busy. But, setting aside some time in your day to engage on social media will payout in the end and allow you to remain top of mind and relevant.

Think about this… would you want to trust someone who never responds or someone who does. It’s just another step in improving your brand trust so that you can close more deals.

All these tips for social media, when done in a consistent manner, will help you grow your brand trust. As you think about how to implement these strategies on social media, Zentap offers additional services that can help you build your brand trust and overall digital presence. To find out more schedule a call with one of our trained marketing specialists by clicking here.

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Real Estate Marketing Tips

Top 5 Benefits Of Using Virtual Staging In Your Listings

Virtual staging is an innovative and effective way to level up your real estate marketing efforts. Over the past year, the demand for a virtual solution to staging properties has skyrocketed. Buyers are less inclined to tour properties in person and agents need to find a faster and more cost-efficient way to cater to buyers’ needs. Virtual staging is just the answer. 

In this week’s blog post, we’ll be identifying the top 5 benefits of using virtual staging in your listings. We’ll be discussing how virtual staging is COVID-proof, risk-free, fast, cheap, shareable, and permanent. 

Virtual Staging is COVID-Proof

The ability to guide clients through a completely virtual tour of a property has become an essential skill in today’s market. During the past year and a half, the pandemic has brought on lockdowns and socialized hesitancy to engage in face-to-face interaction. This has been a huge obstacle for real estate agents trying to stage their properties.

Personal tours and walkthroughs were no longer a viable option. Now, virtual staging is the best and only true solution to eliminating the risks involved with staging properties in person. 

Furthermore, agents who have made the transition to virtual over physical staging have been able to stay ahead of the market and reap the benefits.

Virtual Staging is Risk-Free

Let’s face it, there’s substantial financial risk involved with hiring a staging company to furnish a listing. That risk has become even greater in a market that has lost a huge share of in-person tours and walkthroughs. However, you no longer have to worry about rental fees for real furniture that could add up should your listing stay on the market longer than expected. 

Additionally, staging itself has incredible benefits that agents cannot afford to lose out on. According to Box Brownie, a leader in the virtual staging space, staged properties sell 75% faster than listings with empty rooms and 83% of those properties sell for their asking price or more. By utilizing virtual staging, agents can essentially eliminate all risks involved and reap all of the benefits.

Virtual Staging is Fast and Cheap

It’s true, not only can you expect a fully furnished room within 48 hours of submitting your pictures, but you can also get more bang for your buck. Compared to the cost of actually staging a property, you can save thousands on demonstrating the full potential of your listing to potential buyers.

As you can see below, you can virtually demonstrate high-quality furnished rooms while spending a fraction of the cost. Video is a great way to promote your listing and showcase your virtually staged property. Through Zentap’s dashboard, you can create custom listing videos in just a few clicks! 

Virtual Staging is Shareable

Perhaps the greatest advantage of Virtual Staging is the ability to share images with a client from anywhere, at any time. Once you have your virtual staging images, they’re yours to use in whatever way you see fit. This means that you can share them with clients with just a click of a button.

In other words, no need for scheduling a time for a showing or dealing with conflicting schedules. Everything the client could possibly need can be shared online quickly and effectively. They can then share the video with their partners, friends, and family – eliminating having to schedule more tours.

Virtual Staging is Permanent

When you order virtual staging images from Box Brownie, they are yours to keep. Why is this so important? Let’s say your listing is taking a little longer to sell than expected. You won’t have to pay extra rental fees for real-world staging furniture, just the one-time fee for the images.

Additionally, because the photos are yours to keep forever – if you happen to get that listing again, you are already equipped to virtually re-stage the property. Virtual staging gives you the power to promote and advertise your listing whenever, however, and through whatever channel you want.

To learn more about virtual staging and how it can benefit your business, check out Zentap’s most recent webinar featuring Peter Schravemade from Box Brownie where we discuss how to leverage virtual staging, virtual floor plans, photo modifications to enhance your listings, and much more.

In 2021, virtual staging and virtual tours are the answer to effectively marketing your property. By using a virtual approach to showcasing your property you can retain all the advantages of a beautifully staged home and none of the risks associated with hiring a staging company. Virtual staging will save you time and money and most importantly, close more deals. 

Of course, if you have questions about the information in this blog post or would like to get help with your real estate marketing, please email [email protected] or visit zentap.com to find out more.

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Real Estate Marketing Tips

Zentap Selected as One of the Best Real Estate Company Startups

At Zentap, we’re always working hard to help our clients grow their business by providing innovative marketing solutions and expertise. Hence, we are happy to announce that we have been featured by BestStartups.us as one of the best real estate company startups in Los Angeles.

A Huge Thank You, and Congratulations

About Zentap

We’d like to take this opportunity to give a huge thank you to BestStartups.us for the showcase. We’d also like to congratulate the other brilliant companies who were featured on the best real estate company startups list.

Zentap offers the most effective automated marketing tools to ensure real estate agents stand out in today’s competitive landscape. Our all-in-one solution includes automated social posting, branded video content, local market updates, lead generation, agent websites, and more!

Want to learn more about our services? We’d love to hear from you. Book a demo with us today and watch this short video for more information on what we offer.

A little about BestStartups.us

BestStartups.us is an online publication whose mission is to promote the greatest American companies, businesses, and innovations on the global stage. They aim to boost inbound investment into American companies and startups by connecting small innovative startups and institutional investors.

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Real Estate Marketing Tips

How to Coach Clients Through An Inventory-Depleted Market

We’ve been faced with an inventory-depleted market unlike ever before since the start of the pandemic. Now, with this challenge being present across markets all over the nation, it has become a real estate professional’s priority to prepare buyers for strong competition and provide them with what they need to make a strong offer.

In this week’s blog post, we’ll be identifying how agents can guide their clients through this stressful process. Clients will be more prepared and better suited to deal with these challenges by sticking to their budget, managing expectations, and advising on the terms.

3 Guiding Principles for an Inventory-Depleted Market

1. Stick to the Budget

One of the first steps to the home buying process should always be setting a maximum budget. Advise your clients to speak to a financial advisor for a detailed consultation. In other words, determine how to proceed with their investment and how they’ll stick to their budget.

Recently, buyers have been submitting offers far over the listing price in fear of getting outbid or losing out on a great property. Moreover, remind your clients not to get caught up in the market madness and remain committed to their budget! Consistently going over numbers and discussing them with your clients will help them stay on track. Don’t get swept up in the frenzy of an inventory-depleted market.

 

2. Manage Expectations

It’s your responsibility as an agent to make sure your clients are prepared for any unforeseen complications. What if an offer isn’t accepted? What if they need to negotiate terms or pricing? The last thing you want is for your client to make a regrettable decision.

It’s imperative that you manage expectations throughout each step of the home buying process. This is even more important in an inventory-depleted market. For example, do this by discussing finances and budget and providing consistent market updates on a regular basis.

Be sure to provide relevant market data that will keep them informed of current market conditions. Solutions like Zentap’s automated local market report flyers and videos are great for this.

These will keep your clients informed and in the loop. Sharing the latest market data and brand new listings through video and in-person will educate your clients through their search. Above all, you want the expectations of what they may experience to be well-managed.

3. Advise on the Terms

When a client is ready to make an offer on a home, advise on the terms of the deal. Offer your experience, expertise, and recommendations. Keep them informed of the terms the competing offers may include. Guide them to making the strongest offer possible. Remember, it’s your job to make sure your client understands all aspects of the terms.

There will be advantages and disadvantages to various approaches to submitting their offer in an inventory-depleted market. As an agent, it’s imperative to educate your clients on what those advantages are and how they could strengthen, or weaken their offer.

When negotiating, it’s important to remain confident, yet open-minded to new ideas. In an ideal situation, a client won’t have to make concessions. It may not always be that way. Alternatively, you can always advise on less expensive options that create value for the sellers and will not lead to costly mistakes down the line.

Don’t forget to reassure your clients that you are their go-to resource as they enter the final steps of the home buying process. Above all, you are there to make the sale as smooth as it can be.

While negotiation can be competitive, especially in an inventory-depleted market, it’s crucial to keep a positive attitude. Finally, When your client has agreed on all the details, help to make all parties feel like they’ve won. Most importantly, reassure those feelings of excitement and confidence!

 

If you have questions about the information in this blog post or would like to get help with your real estate marketing, please email [email protected] or visit zentap.com to find out more.

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Social Media Tips

Making the Most of Your LinkedIn Profile

LinkedIn is One of the Most Important Social Media Platforms

This is especially true for real estate agents. Where other social media platforms lack professionalism, LinkedIn excels.  It provides a social network and space revolving around your professional goals. Unlike Instagram, Twitter, or TikTok, you can expect less noise, fewer politics, and more business-centered content on LinkedIn. This also makes it a great tool to grow your professional network.

As a real estate agent, it’s no secret that you must utilize social media. If you are not yet on LinkedIn or haven’t touched your profile in some time, we highly recommend taking a moment to explore the platform and see what it has to offer.

In this week’s blog post, we will be discussing 4 key steps to making the most out of LinkedIn:  Optimizing your profile, developing a posting plan, expanding your network, and utilizing the platform to generate leads.

4 Keys to LinkedIn

1. Optimize Your Profile

Think of your LinkedIn profile as your store-front. If the facade of your store is decrepit, unappealing, and outdated, it will look like just that. When potential clients find your LinkedIn profile online, you want them to be presented with an updated and accurate representation of your real estate brand and your services.

Here are some tips to optimize your profile: 

  • List your full name, title, and brokerage.
  • Include your specialized market area (if relevant to your business).
  • Update your profile photo to include a professional headshot.
  • Add your contact information: email, website, links to other social media, etc…
  • Use your cover photo to reflect your business.
  • Constantly update your summary or about page. This is where you can describe your experience and expertise in 1-2 paragraphs. Who are you? What do you do? What makes you qualified to excel in your profession? This should all be considered and written in the first person.
  • Update your work history to reflect where you are now and where you have been.
  • Update your skills and expertise. Select around 10 keywords that describe your skillset and can be used to identify your unique specialties.
  • You can use photos or videos to enhance your profile. If you have an “about” video or any testimonials, you can add them to the featured section of your profile.

*Your profile is where you are showcasing your established brandConsider updating your profile at least twice a year!!

2. Post on a Consistent Basis

Like any other social platform, in order to get the most out of your LinkedIn profile, you need to be active! Post status updates a minimum of 3-5 times a week consisting of market-relevant content that aligns with your real estate brand. Take 10-15 minutes a day to interact and engage with your network. This will considerably improve your social presence and your networking game!

Here are  ideas for LinkedIn posts and activities:

  • Post links to articles about the market.
  • Post original content (Using video is a great way to establish your brand).
  • Zentap can help you generate branded content, including market data and industry-relevant content posted to your LinkedIn page daily.
  • Post questions or polls.
  • Don’t just post listings!
  • Post to your LinkedIn stories and provide an in-depth look into your business.
  • Try connecting with new people daily via search.
  • Comment on other posts throughout the week.

 

3. Expand Your LinkedIn Network

LinkedIn is THE destination to connect with potential clients, prospects, colleagues, and other real estate professionals. Building your network will directly translate to increasing your social presence and the overall credibility of your brand. As your social network grows, so does your referral network!

Here are some tips on how to expand your LinkedIn network:

  • Add your public profile link to your email signature.
  • Add all your social media channels to your email signature.
  • Add past and current colleagues and clients.
  • You can easily paste your exported client list into LinkedIn under “Add Connections.”
  • Reach out to potential and current clients via LinkedIn
  • Connecting through LinkedIn is easy and professional. It is much easier to connect with someone you just met via LinkedIn than Facebook!
  • Join industry-relevant groups and comment on articles or threads.

 

4. Generate Leads With LinkedIn

The platform can be used as a tool to generate new leads and connect with potential clients. Because it is designed for business, when connecting with potential clients, you have to cut through much less noise. This means that when you send a direct message, you will be 1 of 4 unread messages as opposed to 1 of 400 and your content is more likely to be viewed by your intended audience.

You can get a much higher engagement rate with LinkedIn than with other platforms. As you build more professional relationships, you will soon be able to convert those relationships into leads, rather than depending on just past clients for lead generation.

For those who are pressed for time, LinkedIn offers paid promotion options to help you reach leads; however, these services are not cheap in comparison to Facebook. Zentap, alternatively, offers tons of information and services when it comes to real estate lead generation that could be useful to your business.

Ultimately LinkedIn is an Extremely Useful Platform…

When it comes to building relationships and expanding your network. By optimizing your profile, remaining consistent, expanding your network, and utilizing your network to generate leads, you will absolutely make the most out of your LinkedIn profile!

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Lead Generation Ideas Real Estate Marketing Tips

5 Pro Email Marketing Strategies For Agents

Use these 5 email marketing strategies to become a local market pro.  Becoming a “local market pro” means more than just understanding the general state of your neighborhood real estate market. Of course, having demographic and geographic knowledge is important.

But… how are you sharing this information with your audience?  Growing your engagement is the most effective way to connect with your audience, share valuable information, and establish yourself as a reputable brand.

Digital marketing provides us with the tools necessary to effectively (and consistently) share messages with a strong value proposition to a large audience in your local market.

In this week’s blog post, we are going to identify 5 key strategies. These will not only help you grow your audience through email marketing, but also improve the strength of your messaging strategies – leading to greater engagement and effectiveness of your email campaigns.

 

5 Email Marketing Strategies

1. Email Lists

The first step to an effective email marketing campaign is to gather email addresses for your contact list. Because you are focusing on becoming the expert in the local market, it is important to source addresses in your neighborhood. You can begin constructing your database through your HOA or neighborhood contact lists of owners. This will provide you with email addresses and other information to help you reach your audience.

Another great way to build your database is to engage with previous clients in your area. Reaching out in a non-invasive manner to collect contact information on local homeowners through existing connections is an effective strategy for maintaining client relationships and growing your audience.

Other alternatives to gathering contacts for your email marketing list include using resources like Fiverr or TruthFinder, which provide a service that will help you construct a database. Although these resources may not be 100% accurate, they are a great way to get your foot in the door in creating a reliable local email list. Zentap offers exclusive lead generation that automatically delivers new leads straight to your phone, gathering contact information and growing your potential audience.

 

2. Email Format

Now that you have your email list, the next concern is formatting your emails to grab the attention of your audience. You need them to engage with the information you are providing! The best way to present information of value is to personalize the subject line of the email based on your location. The subject line should specifically identify the neighborhood and current sales activity – the information most valuable to your audience.

The email should include your logo and a photo of yourself. You want to make sure you add a personable element to your marketing efforts. As the “local market expert,” your photo should take place in a recognizable area of your neighborhood.

The next step in your email marketing strategy is to include a video, which will be linked to this photo. Zentap can provide you with unlimited branded content, including videos, that you can include in your emails. Consistent branding and clickable content is a great way to influence your audience to engage with your message, taking us to our next strategy…

3. Using Video In Your Email Marketing

Using video in your email marketing campaigns will help you to establish your brand, stand out to your audience, and convert buyer and seller leads. Video being utilized in your emails will be a screen recording of updated local market information accompanied by your detailed description of the information.  Tools like Zoom or BombBomb are great for this. include both voiceover and video. Again, showing your face is a great way to engage with your audience.

In your informative video, go through all the active, pending, and sold properties in your neighborhood. You can go through each category of properties using your cursor to highlight information, then provide a detailed explanation of how to interpret the information. Lastly, you want to inform your audience of how you can keep them up to date about local market activity. This is your value proposition.

You can create branded videos and automate your local market report videos with tools like what Zentap offers.  Click here to see examples.

4. Email Text

The text portion of your email should include the same information you are discussing in your video. Not everybody watches video, so this portion must be specifically tailored to those who prefer to read text.

The text must be easy-to-scan, including bold headings and organized information. After your main heading under your video, a good way to organize your subheadings is by active, pending, and sold properties, accompanied by an overall analysis of the local market.

The Active section will include data on active listings in the specific neighborhood. The Pending section will include statistics on contracts scheduled to close. The Sold section will conclude with data on the most recent sold listening in the local market.

5. Call To Action

Every message in your email campaigns and digital marketing should have a  CTA (call-to-action), which holds some directive value. Your goal is to convert these contacts into leads, pushing them down the funnel.  Accomplish this with a simple message at the end of your email clarifying and reiterating the value you are proposing to your audience. You’re not directly asking if they want to sell their homes. If they’re considering selling, your message should make them more inclined to reach out to you.

 

What You Can Expect From These Email Marketing Strategies

By following these strategies and leveraging your emails, you can increase your email open rates, expand your engagement, increase your audience, and build on your reputation. In addition, you can utilize Zentap’s email automation tool to consistently produce effective marketing campaigns and save time building new emails from scratch.

As you develop your reputation as the “local market expert,” you are responsible for remaining consistent with your email marketing strategy and providing valuable information to your audience. Once you have established your email campaigns, you now have a low-cost and reliable tool to engage with your audience and develop your brand.

If you would like to get even more information about brand awareness and how Zentap can help you establish this along with exclusive lead generation check out zentap.com or click here to schedule a call with a Zentap team member.

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Social Media Tips

Brand Awareness Demystified

For some of you, the notion of Brand Awareness is something either you don’t think is valuable or simply do not understand exactly what it is and how to increase it.  That‘s why for this week’s blog post we are going to help shine some light on the subject and demystify it.

Let’s start with defining what Brand Awareness is not.  It is not Lead Generation, Search Engine Optimization (SEO), or Email Campaigns.  Those efforts help grow your engagement after you have created the awareness.

Before you look to get people to convert, you need to gain trust and credibility by having a reputable brand. Think of brand awareness as a Super Bowl commercial or a billboard in a prominent area – it helps people become familiar with a product or service by seeing that name and ad and creating repetition, which ultimately drives sales.

Brand Awareness is recognition of your service by your brand name. Creating brand awareness is key when promoting your real estate brand.  Awareness of your brand includes highlighting the qualities that distinguish you from your competition.  Meaning you’re top of mind for buyers and sellers in your area when they think of an agent.

How Brand Awareness Works

Consistency is key in brand awareness.  If you are bipolar with your message and the image you present, then your brand will be perceived as unstable.  Your brand image is your first impression, and we all know first impressions are everything.  Buying and selling a home is a big decision.  The more you can display that you are stable and trustworthy, the more you will be perceived as such.

If you have a cohesive brand image you will easily grow your awareness.  This means everything that represents you on social media, your website, and elsewhere.  For example, your logo, headshot, branded colors, website, and bio’s should all be consistent.

You can create this awareness in person at social mixers (if and when possible) and on social media.  Join groups that align with your brand and things you support in your community.  Be your branded self while being genuine in these situations.  Take every opportunity you can to validate who you are, what you offer, and how you can help.

 

Brand Awareness Vs. Lead Generation

Although these two have a common goal to drive action, they are not the same.  Brand Awareness increases the size of your audience.  Lead generation targets certain people in your defined audience to get them to trade contact information for your service.

If you have properly carried our best practices for establishing your brand, your lead generation will be that much more effective.  This is because once your ad pops up, users will have already had exposure to your name and brand.  Which means they will be a lot more willing to convert. This is exactly why brands spend millions of dollars on brand awareness campaigns.

Ponder this, the more times you see a Pepsi commercial, the more likely it is that you will buy Pepsi when you go to a store or to order a drink  – that’s a fact.  Additionally branded content used with lead generation helps reinforce your audience’s awareness of your brand.

If you would like to get even more information about brand awareness and how Zentap can help you establish this along with exclusive lead generation check out zentap.com/real-estate-marketing or click here to schedule a call with a Zentap team member.

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Social Media Tips

Instagram Stories and Highlights – How To Leverage Them As A Real Estate Agent

Did you know that more than 300 people engage with Instagram Stories every day?  Without using Instagram Stories, you could be reaching about only 24% of your potential client base and if you do use it you greatly increase your odds to practically 100%.

You might be wondering why and even how this is important as a real estate agent.  Consider this…

  • Stories are more raw and real, bringing a human element to your brand/business.  If you want to grow your brand and stand out, connecting with your audience on a human level is key.
  • Posts can take up to 1 day to shoot, edit, and then publish.  Stories are done in a few minutes and there is no need to worry about lighting, properness, etc.
  • Instagram’s algorithm loves stories.  So much in fact that it favors Instagram Stories.  The more stories you share, the more eyeballs it will bring to your account.

When creating an Instagram story, there’s really only one rule of thumb:  Know your audience and deliver them the right content and message.

If you want to get brownie points from the Instagram story algorithm, use the special features they have such as location tag, poll, question, and the “love meter”.  When you use these features that reward user engagement, Instagram favors your content and will push your story to the front of the line in your followers’ feeds, as well as prioritize your static Instagram posts and allow you to get more eyeballs.  This will also make it more likely for you to show up on the discover page where people can learn about you and you gain more followers.

How To Create An Instagram Story

Haven’t created an Instagram Story yet?   Let’s get you started, ???? click here to get a step-by-step guide from Instagram on how to create your first story.  Even if you have created a story before, you should check out the guide to get additional tips and tricks on how to utilize all the features.

Utilize The Highlight Feature To Save Instagram Stories

The Instagram Highlights feature is a great way to save your story on your profile.  This feature is designed for you to save stories and keep them on your profile after they disappear from your story in 24 hours.

Something to keep in mind when you are creating cover icons for your highlights —  stay on brand and be consistent.

There are plenty of different highlight themes that real estate agents can use on their Instagram profile.  Here’s a handful that we recommend and the kind of Instagram story content that would go with each highlight topic.

Instagram Highlight Theme Examples For Real Estate Agents:

  • Buying Tips – Advice on buying a home.
  • Selling Tips – Advice on selling a home.
  • Client Testimonials – Happy past clients.
  • Support Local – Reasons why it’s important to support local and showcase favorite places in your area and mention what makes them great.
  • Market Updates – Monthly market stats and other hot topics about your area.
  • Design Inspiration – Home designs you love and know help a home sell well.
  • Open House Tips – Advice on getting a home ready to sell.
  • Meet Me – Pictures of you behind the scenes.  Personal content but not too personal.  Keep this in line with your brand image.
  • Listings – Pictures of new homes, digital flyers, listing videos, video walkthroughs.
  • Just For Fun – Real estate memes and jokes that amuse you but also would amuse your audience.

How To Create An Instagram Highlight

Follow the easy tips below to create an Instagram Highlight.  If you want to use icons and keep the cover pic for each clean, you can purchase icons from a stock image service such as Adobe Stock Images or Shutter Stock.  We suggest doing this because it keeps your profile clean and more professional looking.

  1.  Open the Instagram app and then tap on your profile pic in the bottom right corner of your screen.
  2. Tap on the + located under your bio, or if you do not see that, tap Story Highlights.
  3. Tap to select the story or stories you want to add to the highlight, then tap Next.
  4. Choose a cover pic or icon, then tap Add (iPhone) or Done (Android).*You can add additional photos or videos to your highlights when you post them by selecting the ♥︎ on the bottom right and says “Highlight” under it.

Time To Start Posting Instagram Stories!

Now you have the basics.  Time to put this new knowledge into action.  Get started with creating Instagram stories and highlights today!  There’s no time like the present, especially when it comes to social media.  It’s all about the now!

If you have questions about this post you can email [email protected] or DM us on Instagram via @zentap.now

Looking to get help with creating branded content and videos?  Check out the branded marketing solutions Zentap offers just for real estate agents!  zentap.com

Categories
Social Media Tips

Why Real Estate Agents Must Utilize Social Media

The Lowdown On Social Media For Real Estate

Social media can be a valuable tool for real estate agents.  Successful realtors leverage their social platforms to grow their reach and establish their brand. By properly utilizing social media, they are able to capitalize on this.  Ultimately turning those additional views into clients.  The social savvy agent is using their social platforms at every stage of marketing; prospecting, sales, and brand building.

The Facts About Leveraging Social Media for Agents Are In

According to the National Association of Realtors (NAR), social media has become a key marketing channel for a vast majority of realtors. Here are some of the key findings about agents who use it, as published by NAR.

The stats speak for themselves. It’s clear that real estate agents who use social media are winning.  What you probably are wondering now is how?  How do realtors leverage these different social platforms? Continue reading to find out!

 

Social Media Posting Best Practices

There are 3.6 billion people on social media, making it the best place to post your listings.  Giving you the maximum opportunity for your listings to be seen and to generate leads.

Successful agents use social media to post pics of current listings.  Platforms like Facebook, Instagram, and LinkedIn have become very popular for real estate advertising.  These are the platforms you should be utilizing to market your business.

But, you should not just be posting listings.  You should also post supporting content that supports why they are the “go-to” agent in their area.  Content such as local market information, customer testimonials, and other informative marketing videos. This helps you by not only staying top of mind, but by also being seen as the expert in the community.

Social Media Hashtags | ZentapYou can reach an even wider audience, by utilizing proper hashtags.  The number of hashtags you should use vary based on the social media platform.  For Instagram, you should use a mix of 30 small (10K -100k), medium (100K -250K), and big hashtags (250K+).  Focusing mainly on the small and medium-size hashtags so you don’t get drowned out.  For LinkedIn & Facebook, you should use 2-3 hashtags most relevant to your post topic.

If you don’t know where to start when generating hashtags to use.  There are great tools on the internet for this.  Such as Ingrammer.  There are many other tools as well.

Promoting Social Media Post Best Practices

You need to promote your posts to reach an even wider audience than you can organically.  All social platforms have a way of doing it. Facebook calls it “boosting” LinkedIn and Instagram call it promoting.  You don’t need a large budget to do this on social media.  That makes it a great and inexpensive way to expand your social sphere.

A boosted or promoted post will be seen even by people who are not on your friends’ list, bringing you an influx of additional engagement.  People who do not follow you and would never normally see your posts will now see them.  You are able to do some targeting to these as well.

You can narrow it down to what area you want the post to be shown in, by what demographics, and what age.  Facebook and Instagram consider Real Estate to be in what they refer to as a “special ad category”.  Due to this, you cannot get too granular with demographic interests, but you are still able to do some targeting.  With LinkedIn, you can get much more granular.  However, LinkedIn ads have a higher CPC (cost per click).

We suggest testing out the platforms to see which ones you get the best results from.  When you find out this, stick with it then optimize and grow on it.

In Summary…

If you are new to social media or need help managing your social campaigns and want help, Zentap offers a variety of solutions designed specifically for real estate agents.  Platforms constantly update their rules and products so often.  This is why many of our customers rely on us to manage their social media or lead generation efforts.  This way they can focus on closing the deals!

Check out zentap.com/automated-social-media-posting/ to find out more.