Facebook Reach

3 Innovative Tips for Realtors – Facebook Reach

When it comes to getting the most out of your Facebook page looking at the Insights is a great place to start. Understanding where the data comes from, interpreting and then putting it into a strategy can greatly increase the impact of your Page. This article goes above and beyond the basics and explains to you the additional innovative metric features that you can incorporate into your strategies.

Here are Zentap’s Top 3 Innovative Tips for Lead Generation – Facebook Reach:


#1 Think critically about who liked, saw, or engaged with your Page.

The People tab is a simple overview of the people who liked your Page, saw your posts, or engaged with your Page or posts. What’s interesting is that people who saw or engaged with your posts are not necessarily only your fans. This creates the differences in percentages. For example, while 41 percent of our fans are women, 55 percent of people engaged are women. This could imply that our posts tend to be more interesting to women than men.


#2 Stay on top of Response times and Messenger analytics.

The Messages tab shows you the performance metrics of your conversations with people on Messenger. The longer you set your stats (i.e. the last 28 or 180 days) the better you can gauge how your business is doing over time.


#3 Go even further into analytics with Promotions, Branded Content, and Local.

These tabs might not be as relevant to most people as those above or they might not even appear for you. But if they do, they can be useful in understanding your customers and help you be more specific in your reach strategies. In conjunction with other features, you can determine the best time to implement a promotion to boost traffic. By using branded content you can benefit from high quality content shared with audiences from trusted sources. Local insights are especially helpful to realtors working in a specified area.


Thank you for reading Zentap’s Tips for Lead Generation – Facebook Reach. If you wish to learn more about us or real estate marketing, check out our web page.


Facebook Reach

Facebook Reach – Top 4 Advanced Tips for Realtors

Facebook Insights and its many analytics data can tell you about pretty much everything that happens on your company’s Facebook page. However, it is up to you to determine how to use the data and develop effective strategies that will reach your customer goals.

Here are Zentap’s Top 4 Advanced Tips for Realtors – Facebook Reach:

#1 Look at what people did on your Page.

The Actions on Page tab allows you to understand what people do when they are on your Page. Actions are “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button. If you are a local business “Get Directions” might concern you more. Or if you are an online business, the number of website clicks could provide relevant information.


#2 Check out how well your posts are performing.

The Posts tab contains all the information about your posts such as reach and engagement. You can also boost your posts from this tab directly. You can use this section to determine the “best time” for your brand to post on Facebook and adjust your posting strategy accordingly.


#3 See how successful your event pages are.

If you often organize Facebook events, the Events tab will enable you to be more data-driven by providing you with key data of your events. You can find out what’s working and what’s not working with your event promotion. You get data such as the number of people who saw your event, the number of people who responded to your event, and the demographics of your audience.



#4 Follow up on how well your videos are performing.

The Videos tab tells you how well videos are performing on your Page. Using the 10-second view rather than lower video views (i.e. the 3-second view), is more indicative of the number of engaged views. Looking at the top videos can give you a quick idea of the kind of videos that perform well among fans.


After developing these advanced skills, you will want to discover more innovative ways that you can reach your customers using Facebook Insights. To learn how visit Zentap’s and read our post about Innovative Tips to Lead Generation – Facebook Reach.

Facebook Reach

Quick Tips to Get More Traffic to your Listings

New to Facebook advertising?

Here are Zentap’s Quick Tips to Get more Traffic to your Listings:


With more and more realtors making Facebook pages for advertising purposes, it is important you are keeping up to date on how to monitor your insights in order to provide your customers the most effective content. You can use insights to gain a better understanding of your site’s visitors. You can then target specific messages to meet the specific needs of subsets of your audience. targeting options include gender, relationship status, location and interests, etc


Here’s guide to understanding the overview page and how to use Facebook Analytics to reach your targeted customers and hit your reach goals.


#1 Do an overview to see how your page is doing


This section is great for getting a quick assessment of your Facebook page performance. If you want to analyze your Page data beyond the metrics already provided by Facebook, you can export your data as a CSV or an Excel spreadsheet. You can also dive deeper into analytics by clicking on the post title to view a detailed breakdown of the post’s performance. By clicking on the pages, you will see a ranking from most to least engaging posts.


#2 See where your Facebook page likes came from.


The likes tab show you the number of likes your page has, the growth, averages, as well as the sources of your Likes. You can see if your likes came from your Page, from your ads, or page suggestions that Facebook serves to users. Remember, while it’s great to have positive net Likes, it’s helpful to monitor the Unlike trends, too.


#3 Determine what is your reach and what factors affect it.


The Reach tab in your Facebook insights page informs you about the reach of your Facebook Page posts and the factors that increase or decrease your reach. When a post receives engagement, Facebook will serve it to more people as the engagement on the post implies that people are interested in the post. More engagement, higher reach. It is helpful to set your date range and compare your averages in order to target your reach to the right customers.


#4 Get an idea for who is viewing which section of your page.


The page views tab is a little like the traffic report in Google Analytics. In here, you’ll learn about your page views and top traffic sources. Knowing this allows you to increase your efforts on those sources if you want to increase your page views. It is also useful that you understand more about the people who are interested in your page.


After developing these fundamental skills, you may want to advance your understanding of reach and start thinking about your company’s page performance. To learn how to just that, stay tuned for more Zentap’s tips on Facebook reach.

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