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Real Estate Marketing Tips Social Media Tips

Build Brand Trust by Leveraging Social Media

If you want to build and maintain relationships with prospects, you need to first build brand trust. As a real estate agent, you can leverage social media to convey your trustworthiness. There is a very easy way to do this when done right. In this blog post, we will share a few strategies that will help you improve your brand trust.

Define Your Story to Build Brand Trust

Real estate agents are great with storytelling, but oftentimes don’t carry this over into their social media presence. Too often they just post pictures of listings and other real estate content without posting anything relatable. Telling your story and sharing content about who you are in addition to your real estate content helps break down the wall. Doing this makes you become more relatable. It’s common knowledge that if you can relate to someone, you are more likely to trust them.

Not sure what to post that will help tell your story? Share why you got into real estate. Share posts about things you do in the community. Create a content calendar based on national holidays and relate them back to you if applicable. These are just a few examples of what you can post to build brand trust.

Content Calendar Example for Brand Trust | Zentap
This is the one we created for our clients in March that we send out to them on a monthly basis. If you want to receive these along with other added benefits, we invite you to sign up!

Share Your Local Market Knowledge

The average person uses social media several hours a day. All of these people are looking for content that provides value to them. Some of the more trending content and Instagram reels focus on educating people about something.

Real estate agents have access to a plethora of local market data and knowledge. You can leverage this to build brand trust by sharing it in posts. Local Market Report videos and Single Data Snapshots are a great way to do this. You can also create a fun reel showing your face and sharing this information in an engaging text bubble format.

Local Market Info to Build Brand Truct | Zentapa
Example of Local Market Single Data snapshot shared on on Agent Instagram page.

Build Brand Trust by Engaging

If you want to be trustworthy, engaging with comments and your follower’s posts is one of the easiest ways to do this. We know that as an agent you are always super busy. But, setting aside some time in your day to engage on social media will payout in the end and allow you to remain top of mind and relevant.

Think about this… would you want to trust someone who never responds or someone who does. It’s just another step in improving your brand trust so that you can close more deals.

All these tips for social media, when done in a consistent manner, will help you grow your brand trust. As you think about how to implement these strategies on social media, Zentap offers additional services that can help you build your brand trust and overall digital presence. To find out more schedule a call with one of our trained marketing specialists by clicking here.

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Real Estate Marketing Tips

Top 5 Benefits Of Using Virtual Staging In Your Listings

Virtual staging is an innovative and effective way to level up your real estate marketing efforts. Over the past year, the demand for a virtual solution to staging properties has skyrocketed. Buyers are less inclined to tour properties in person and agents need to find a faster and more cost-efficient way to cater to buyers’ needs. Virtual staging is just the answer. 

In this week’s blog post, we’ll be identifying the top 5 benefits of using virtual staging in your listings. We’ll be discussing how virtual staging is COVID-proof, risk-free, fast, cheap, shareable, and permanent. 

Virtual Staging is COVID-Proof

The ability to guide clients through a completely virtual tour of a property has become an essential skill in today’s market. During the past year and a half, the pandemic has brought on lockdowns and socialized hesitancy to engage in face-to-face interaction. This has been a huge obstacle for real estate agents trying to stage their properties.

Personal tours and walkthroughs were no longer a viable option. Now, virtual staging is the best and only true solution to eliminating the risks involved with staging properties in person. 

Furthermore, agents who have made the transition to virtual over physical staging have been able to stay ahead of the market and reap the benefits.

Virtual Staging is Risk-Free

Let’s face it, there’s substantial financial risk involved with hiring a staging company to furnish a listing. That risk has become even greater in a market that has lost a huge share of in-person tours and walkthroughs. However, you no longer have to worry about rental fees for real furniture that could add up should your listing stay on the market longer than expected. 

Additionally, staging itself has incredible benefits that agents cannot afford to lose out on. According to Box Brownie, a leader in the virtual staging space, staged properties sell 75% faster than listings with empty rooms and 83% of those properties sell for their asking price or more. By utilizing virtual staging, agents can essentially eliminate all risks involved and reap all of the benefits.

Virtual Staging is Fast and Cheap

It’s true, not only can you expect a fully furnished room within 48 hours of submitting your pictures, but you can also get more bang for your buck. Compared to the cost of actually staging a property, you can save thousands on demonstrating the full potential of your listing to potential buyers.

As you can see below, you can virtually demonstrate high-quality furnished rooms while spending a fraction of the cost. Video is a great way to promote your listing and showcase your virtually staged property. Through Zentap’s dashboard, you can create custom listing videos in just a few clicks! 

Virtual Staging is Shareable

Perhaps the greatest advantage of Virtual Staging is the ability to share images with a client from anywhere, at any time. Once you have your virtual staging images, they’re yours to use in whatever way you see fit. This means that you can share them with clients with just a click of a button.

In other words, no need for scheduling a time for a showing or dealing with conflicting schedules. Everything the client could possibly need can be shared online quickly and effectively. They can then share the video with their partners, friends, and family – eliminating having to schedule more tours.

Virtual Staging is Permanent

When you order virtual staging images from Box Brownie, they are yours to keep. Why is this so important? Let’s say your listing is taking a little longer to sell than expected. You won’t have to pay extra rental fees for real-world staging furniture, just the one-time fee for the images.

Additionally, because the photos are yours to keep forever – if you happen to get that listing again, you are already equipped to virtually re-stage the property. Virtual staging gives you the power to promote and advertise your listing whenever, however, and through whatever channel you want.

To learn more about virtual staging and how it can benefit your business, check out Zentap’s most recent webinar featuring Peter Schravemade from Box Brownie where we discuss how to leverage virtual staging, virtual floor plans, photo modifications to enhance your listings, and much more.

In 2021, virtual staging and virtual tours are the answer to effectively marketing your property. By using a virtual approach to showcasing your property you can retain all the advantages of a beautifully staged home and none of the risks associated with hiring a staging company. Virtual staging will save you time and money and most importantly, close more deals. 

Of course, if you have questions about the information in this blog post or would like to get help with your real estate marketing, please email [email protected] or visit zentap.com to find out more.

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Real Estate Marketing Tips

Zentap Selected as One of the Best Real Estate Company Startups

At Zentap, we’re always working hard to help our clients grow their business by providing innovative marketing solutions and expertise. Hence, we are happy to announce that we have been featured by BestStartups.us as one of the best real estate company startups in Los Angeles.

A Huge Thank You, and Congratulations

About Zentap

We’d like to take this opportunity to give a huge thank you to BestStartups.us for the showcase. We’d also like to congratulate the other brilliant companies who were featured on the best real estate company startups list.

Zentap offers the most effective automated marketing tools to ensure real estate agents stand out in today’s competitive landscape. Our all-in-one solution includes automated social posting, branded video content, local market updates, lead generation, agent websites, and more!

Want to learn more about our services? We’d love to hear from you. Book a demo with us today and watch this short video for more information on what we offer.

A little about BestStartups.us

BestStartups.us is an online publication whose mission is to promote the greatest American companies, businesses, and innovations on the global stage. They aim to boost inbound investment into American companies and startups by connecting small innovative startups and institutional investors.

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Real Estate Marketing Tips

How to Coach Clients Through An Inventory-Depleted Market

We’ve been faced with an inventory-depleted market unlike ever before since the start of the pandemic. Now, with this challenge being present across markets all over the nation, it has become a real estate professional’s priority to prepare buyers for strong competition and provide them with what they need to make a strong offer.

In this week’s blog post, we’ll be identifying how agents can guide their clients through this stressful process. Clients will be more prepared and better suited to deal with these challenges by sticking to their budget, managing expectations, and advising on the terms.

3 Guiding Principles for an Inventory-Depleted Market

1. Stick to the Budget

One of the first steps to the home buying process should always be setting a maximum budget. Advise your clients to speak to a financial advisor for a detailed consultation. In other words, determine how to proceed with their investment and how they’ll stick to their budget.

Recently, buyers have been submitting offers far over the listing price in fear of getting outbid or losing out on a great property. Moreover, remind your clients not to get caught up in the market madness and remain committed to their budget! Consistently going over numbers and discussing them with your clients will help them stay on track. Don’t get swept up in the frenzy of an inventory-depleted market.

 

2. Manage Expectations

It’s your responsibility as an agent to make sure your clients are prepared for any unforeseen complications. What if an offer isn’t accepted? What if they need to negotiate terms or pricing? The last thing you want is for your client to make a regrettable decision.

It’s imperative that you manage expectations throughout each step of the home buying process. This is even more important in an inventory-depleted market. For example, do this by discussing finances and budget and providing consistent market updates on a regular basis.

Be sure to provide relevant market data that will keep them informed of current market conditions. Solutions like Zentap’s automated local market report flyers and videos are great for this.

These will keep your clients informed and in the loop. Sharing the latest market data and brand new listings through video and in-person will educate your clients through their search. Above all, you want the expectations of what they may experience to be well-managed.

3. Advise on the Terms

When a client is ready to make an offer on a home, advise on the terms of the deal. Offer your experience, expertise, and recommendations. Keep them informed of the terms the competing offers may include. Guide them to making the strongest offer possible. Remember, it’s your job to make sure your client understands all aspects of the terms.

There will be advantages and disadvantages to various approaches to submitting their offer in an inventory-depleted market. As an agent, it’s imperative to educate your clients on what those advantages are and how they could strengthen, or weaken their offer.

When negotiating, it’s important to remain confident, yet open-minded to new ideas. In an ideal situation, a client won’t have to make concessions. It may not always be that way. Alternatively, you can always advise on less expensive options that create value for the sellers and will not lead to costly mistakes down the line.

Don’t forget to reassure your clients that you are their go-to resource as they enter the final steps of the home buying process. Above all, you are there to make the sale as smooth as it can be.

While negotiation can be competitive, especially in an inventory-depleted market, it’s crucial to keep a positive attitude. Finally, When your client has agreed on all the details, help to make all parties feel like they’ve won. Most importantly, reassure those feelings of excitement and confidence!

 

If you have questions about the information in this blog post or would like to get help with your real estate marketing, please email [email protected] or visit zentap.com to find out more.

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Lead Generation Ideas Real Estate Marketing Tips

5 Pro Email Marketing Strategies For Agents

Use these 5 email marketing strategies to become a local market pro.  Becoming a “local market pro” means more than just understanding the general state of your neighborhood real estate market. Of course, having demographic and geographic knowledge is important.

But… how are you sharing this information with your audience?  Growing your engagement is the most effective way to connect with your audience, share valuable information, and establish yourself as a reputable brand.

Digital marketing provides us with the tools necessary to effectively (and consistently) share messages with a strong value proposition to a large audience in your local market.

In this week’s blog post, we are going to identify 5 key strategies. These will not only help you grow your audience through email marketing, but also improve the strength of your messaging strategies – leading to greater engagement and effectiveness of your email campaigns.

 

5 Email Marketing Strategies

1. Email Lists

The first step to an effective email marketing campaign is to gather email addresses for your contact list. Because you are focusing on becoming the expert in the local market, it is important to source addresses in your neighborhood. You can begin constructing your database through your HOA or neighborhood contact lists of owners. This will provide you with email addresses and other information to help you reach your audience.

Another great way to build your database is to engage with previous clients in your area. Reaching out in a non-invasive manner to collect contact information on local homeowners through existing connections is an effective strategy for maintaining client relationships and growing your audience.

Other alternatives to gathering contacts for your email marketing list include using resources like Fiverr or TruthFinder, which provide a service that will help you construct a database. Although these resources may not be 100% accurate, they are a great way to get your foot in the door in creating a reliable local email list. Zentap offers exclusive lead generation that automatically delivers new leads straight to your phone, gathering contact information and growing your potential audience.

 

2. Email Format

Now that you have your email list, the next concern is formatting your emails to grab the attention of your audience. You need them to engage with the information you are providing! The best way to present information of value is to personalize the subject line of the email based on your location. The subject line should specifically identify the neighborhood and current sales activity – the information most valuable to your audience.

The email should include your logo and a photo of yourself. You want to make sure you add a personable element to your marketing efforts. As the “local market expert,” your photo should take place in a recognizable area of your neighborhood.

The next step in your email marketing strategy is to include a video, which will be linked to this photo. Zentap can provide you with unlimited branded content, including videos, that you can include in your emails. Consistent branding and clickable content is a great way to influence your audience to engage with your message, taking us to our next strategy…

3. Using Video In Your Email Marketing

Using video in your email marketing campaigns will help you to establish your brand, stand out to your audience, and convert buyer and seller leads. Video being utilized in your emails will be a screen recording of updated local market information accompanied by your detailed description of the information.  Tools like Zoom or BombBomb are great for this. include both voiceover and video. Again, showing your face is a great way to engage with your audience.

In your informative video, go through all the active, pending, and sold properties in your neighborhood. You can go through each category of properties using your cursor to highlight information, then provide a detailed explanation of how to interpret the information. Lastly, you want to inform your audience of how you can keep them up to date about local market activity. This is your value proposition.

You can create branded videos and automate your local market report videos with tools like what Zentap offers.  Click here to see examples.

4. Email Text

The text portion of your email should include the same information you are discussing in your video. Not everybody watches video, so this portion must be specifically tailored to those who prefer to read text.

The text must be easy-to-scan, including bold headings and organized information. After your main heading under your video, a good way to organize your subheadings is by active, pending, and sold properties, accompanied by an overall analysis of the local market.

The Active section will include data on active listings in the specific neighborhood. The Pending section will include statistics on contracts scheduled to close. The Sold section will conclude with data on the most recent sold listening in the local market.

5. Call To Action

Every message in your email campaigns and digital marketing should have a  CTA (call-to-action), which holds some directive value. Your goal is to convert these contacts into leads, pushing them down the funnel.  Accomplish this with a simple message at the end of your email clarifying and reiterating the value you are proposing to your audience. You’re not directly asking if they want to sell their homes. If they’re considering selling, your message should make them more inclined to reach out to you.

 

What You Can Expect From These Email Marketing Strategies

By following these strategies and leveraging your emails, you can increase your email open rates, expand your engagement, increase your audience, and build on your reputation. In addition, you can utilize Zentap’s email automation tool to consistently produce effective marketing campaigns and save time building new emails from scratch.

As you develop your reputation as the “local market expert,” you are responsible for remaining consistent with your email marketing strategy and providing valuable information to your audience. Once you have established your email campaigns, you now have a low-cost and reliable tool to engage with your audience and develop your brand.

If you would like to get even more information about brand awareness and how Zentap can help you establish this along with exclusive lead generation check out zentap.com or click here to schedule a call with a Zentap team member.

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Lead Generation Ideas Real Estate Marketing Tips

4 Reasons Real Estate Agents Need To Use Video

If You Are Not Using Video, You Risk Losing Out BIG.

The home buyer and seller have evolved and listing and marketing videos are your most prized commodity to capture their attention.  Plus, videos have been proven to be highly effective in increasing inquiries for listings by 403% more than a listing without.

The problem is that most real estate agents do not know where or how to get started with creating listing and marketing videos.  Mostly because there is a misconception of a need for content creation skills, fancy software, and a big investment.  None of this is true and you can easily create unlimited videos with a platform like what Zentap offers.  In today’s day and age, Real Estate Agents must be utilizing video as a major component in their overall marketing strategy.

It is now not a secret that people love engaging video content and real estate experts like Tom Ferry also claim that video is absolutely essential for businesses. In one of his podcast episodes, Tom Ferry speaks about why you should consider making video content for your business and also shares tips and ideas on what kind of content to create.

In this blog we are going to focus on why you should commit to utilizing videos to market your real estate business.  We will explain how this will help you get more clients and amplify your brand’s digital presence.

1. Video Helps Establish Brand Presence & Trust

Establishing your unique brand in real estate is a major priority.  You need to establish what makes you the best choice as people’s “go-to” agent.  Leveraging video to convey this message is a great way to help define your brand.  Video allows you to express your brand better than in pictures and text and really tell your story.

For example, leveraging client testimonial videos is a great way to establish trust.  Add your branding to these videos with a proper call to action at the end and this will help prospects connect the trust with your brand even more. Plus, you get to use a review someone left on your Google page on your website, social media platforms or in email campaigns and really gain traction from it.

2. Use Video Content On Your Website To Help You Stand Out

Almost every agent has a website these days.  But just having a website without any engaging content is not unique.  To be unique, you should include local market video content, listing videos, and infomercials. In fact, according to Forbes, the average user spends 88% more time on a website with video.

Providing content beyond just your contact information and current listings is beneficial.  This is because you are providing information about the areas that your listings are in.  Which is just as important as the property itself.  Giving as much information as you can to your potential customers will help provide them with a more secure feeling when making a decision and keep them on your site while they do their research.

3. Home Owners Look For Video Content A Lot More Now

Current studies show that 90% of homeowners start their search for a real estate agent online.  When they are searching, video is the number one type of content that engages both buyers & sellers.

Pictures are great, but adding listing videos will generate more views and inquiries.  You should also leverage those videos with local market content videos.  This will showcase your knowledge in your area and people will view you as an expert in your field. Think about it – while they may not be looking to buy or sell today, engaging them with content that is relevant to them – like local market stats – will keep you top of mind for when they are looking to make a move!

Here is an example of a Comparative Listing Video, which combines Local Market Information for the area with a Listing Video. https://youtu.be/QihxmdKcbzo

4. Video Greatly Increases Home Buyer & Seller Lead Conversion

Get this: 85% of buyers and sellers want to work with an agent who uses video!  Plus, homes listed with video get four times more the number of inquiries of homes listed without.  (Source: Google/ NAR Study).

 

With that being said, it’s a no-brainer that you should be using video in your marketing.  Especially with virtual tours and Open Houses given the current pandemic, video is here to stay, and not having a good video strategy can be a deal-breaker for those looking to sell their home.

The good news is that it’s really never too late to start using video in your real estate marketing.  You can start small and work your way up and look for solutions that make it simple and easy.  Zentap offers a multitude of video marketing solutions that allow you to create branded videos in minutes, plus access to our dashboard where you can create…..insert list here.

Want to learn more about the video solutions Zentap offers? You can go here or email [email protected] and a team member will be happy to help.

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Lead Generation Ideas Real Estate Marketing Tips

3 Ways To Drive Traffic To Your Agent Website

Help Your Agent Website Get Found More

How many individual realtors in your area have agent websites? How many firms have websites? And what about the MLS website? It’s 2020. Everyone does. Despite all that, you have to make sure to drive them to YOUR website, not theirs. But how can you do this? Here are 3 ways to drive traffic to your website!

Content and SEO

Yes, we know: There is an ocean of content out there and let’s be fair… a good portion of it is not seen by many people. But there’s also a reason people are creating and sharing content: There’s a demand for it. You just have to make sure you create content that is REALLY valuable for viewers and attractive for search engines.

With content marketing, it’s not about selling yourself, it’s about providing people with the information they are looking for or didn’t know they needed. And it doesn’t mean it always has to be serious. As long as you provide valuable information, presenting it in a humoristic way is a great way to personalize the whole thing. They always say it either has to be informational or entertaining… How about you combine the two!

What do we mean by valuable? What is “good content”? Whether it’s a blog, video, static image, or anything else on your agent website, it has to be relevant, unique, timely/current, and about your local market! To help you figure out what content fits those adjectives, you can use keyword researching tools such as Google Adwords that will allow you to put keywords together to get those long-tail phrases that are now more commonly used by searchers! You can also use Google Trends to find out what the most trending topics in real estate are.

Social Media: Pick your platforms

Of course, in a perfect world you have multiple pieces of content posted daily on every single platform available… but let’s be realistic. Look, you’re a real estate professional, not a marketer. You already have enough on your plate. It’s about picking the platforms that fit your needs and committing to them. Whichever platform you choose, you can drive traffic to your agent website by having a link to it in your bio.

Here’s what you should pick from:

Facebook: An absolute no-brainer, but it is saturated. You will have to provide a lot of content that focuses on potential customers, not just on your business. Make sure you have your Facebook Business page set up with professional branding.
Join Facebook groups that are localized for your geography.  Focus on events in your community.  Provide your listings about 20% of the time so you’re not too pushy.
Also, drive followers to your agent website blog posts with intriguing “teasers” about the content they will find.
Instagram: It is a perfect place for realtors because of how visual the platform is. It’s a great way to run ads in your area or share your listings and open houses in photo or video form!
LinkedIn: Place to join groups and post reports, pieces of content, and other articles that make you look like an expert.
Twitter: If your goal is to gain a following, you will have to tweet massively. This platform is a good place to give little tips about home staging for example! You can also use Twitter to connect with local business owners and become more well-known in your community.
YouTube:This one is less talked about for real estate professionals, but it is catching up. Totally visual platform you can show videos of your listings, open houses, congratulatory videos, client review videos and more!
The most important: Google owns YouTube. That means that creating YouTube videos boost your SEO and give you extra exposure and chance of being discovered on Google search.

Maximize your results! You should be posting 3-5 times per week on each platform you choose. If you feel like this is something you definitely don’t have enough time to manage, we can help you. We offer branded, data-driven video content.  It not only educates your audience, but also presents you as an expert in the field.

Always Update Your Agent Website

Before we talk about the continuous process that is the updating of your website, let’s start with the obvious. As mentioned in the intro, it’s 2020: Everybody has a website. And a lot of them look nice. Every realtor with a website has either designed his/her own through with a popular software of hired a freelancer to do it.

The problem is, all these websites look the same. What you need is a professional real estate agent website. Something that is tailored specifically real estate and that allows you to capture leads directly.  This is something we can do for you.

If you are familiar with SEO (search engine optimization), you know how important updating your website is.  As well as making sure you properly use keywords, the design is user-friendly, optimized, and ADA compliant. That means always adding new content to it. Not only is it what your website viewers want and expect, but it is also something that impacts your performance on Google searches tremendously by increasing your authoritative status.

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Real Estate Marketing Tips

Establishing Real Estate Branding

Real Estate Agent Branding

Creating A Digital Brand

Creating your personal real estate brand is imperative to the success of your real estate digital marketing.  We are now in the era of digital real estate. Because of this, It’s more important than ever to establish your brand identity.  Your brand identity should be carefully thought out and well-executed.  In this blog post you will learn how to brand yourself as a real estate agent and leverage it in your digital marketing. 

How To Brand Yourself As A Real Estate Agent

Establish Your Brand Name In Real Estate and stand out from your competition.  Define Your Brand Identity, you want to make sure you are recognizable.  You need to choose a brand message that will evoke an emotion and feeling you want from your prospects and clients. This will be the slogan unique to you and your real estate brand.  You will use this throughout your marketing.  That is why it’s crucial to have continuity and avoid brand confusion.

Your logo should be a symbol of your brand message.  Something that when people see it, they immediately think of you.  Color is also very important to your logo.  You want to select colors that help with evoking that message.  For example, the color red can signify strength and importance.  You should stick to 2- 4 colors for your real estate brand.  These colors should also be incorporated into your logo.  You should also define your brand traits.  Is this a feminine brand, is it serious or is it more playful, etc…  The design of your logo and brand message should properly represent the brand traits you choose.

To ensure you are always consistent with your brand, create some brand guidelines.  This should be your holy grail for all things that are your brand.  Save it on your desktop that way you can reference it easily at any time.  Upholding your branded guidelines for your real estate brand will generate the familiarity and reliability that open the doors to brand loyalty. 

In your brand guidelines you should define the following:

 

  1. Audience Personas – Who is your client?  Define what your niche is and who falls under this.  Remember you can’t please everyone, so pick what you feel your best with and stick to it.

     

  2. Competitor Research – Know who the other Real Estate Agents are in your area.  Look at what they are doing so you can find your niche. This will also allow you to understand what your strengths and weaknesses are.  Leverage this knowledge to highlight and play to your strengths.   
  3. Brand Message – This is the slogan you have chosen.  You want to make sure it is in the tone of voice you chose for your real estate brand and also provides what your brand mission is.

     

  4. Your Brand Identity – What your logo is and any variations.  As well as your branded colors and a visual example of each.

Building A Strong Digital Presence & Brand Awareness

After you have defined your real estate brand and created your brand guidelines it’s time to promote.  With Digital Marketing you want to make sure you hit each of these and apply your branding.

  • Agent Website – First impressions are everything.  Your website branding needs to stand out and look different from your competitors’ websites.  This is your digital office.  People find you, contact you, learn about your listings, and read reviews.  
  • Social Media – Think of this as an extension of your first impression. First, choose the right platforms to promote your real estate brand with and choose the proper name.  In addition to you having your logo as part of your profile, make sure to incorporate a professional headshot.  You want to ensure that when someone finds you on social media, you leave a lasting, positive impression.  
  • Email – Applying your branding to emails will help you look more professional.  It will also help people feel familiar with you and leave out doubt about who the email is from.  Make sure to create a branded signature with your headshot, logo, and contact information.  Depending on your email service provider you can do this from the settings or you can use an email signature generator like this one.
  • Video – Make sure your marketing videos have your logo and colors.  That they properly represent your real estate brand and your message is always clear.  You can utilize video templates like these from the Zentap dashboard.  These help you stay consistent and are easy to add your branding to.

Follow these steps for branding yourself as a real estate agent and you will have guaranteed success. 

If you need help or have any questions please email [email protected] or visit https://zentap.com/real-estate-marketing to get zen with your marketing.

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Real Estate Marketing Tips

Time To Ramp Up Your Real Estate Marketing Plan

Don’t wait to Ramp Up Your Real Estate Marketing Plan –

Prime Home Buying & Selling Season Is Around The Corner!

When is home buying season?  Contrary to recent trends and due to the Covid-19 Pandemic, Summer is now the prime home buying season.  That’s why it’s more important than ever to ramp up your real estate marketing plan, supercharging your efforts.

What can you do to prepare for the home buying & selling season?  Adapt to the times, keep up with real estate marketing news, and leverage digital real estate marketing tools.  Let’s dive a little deeper into how you can incorporate these into your real estate marketing plan.

Keeping Up With Real Estate Marketing News

When you keep up with real estate marketing news, you position yourself as an expert in your field.  Additionally, using this information in posts on social media will show your prospects you are in the know and on top of things.

For example, due to current circumstances digital open houses have become very popular.  As well as the ability to conduct the majority of the home buying process digitally.  If you haven’t already done so, learn how to conduct a virtual open house.

Leveraging local market content is another way to show you keep up with current real estate news – especially as it pertains to the neighborhoods you service.  Posting local market updates should certainly be a part of your real estate marketing plan.  One way to do this is to send out monthly local market newsletters.  Zentap offers a great automated option for this.  By sending these out, you will not only remain top of mind; but also show your clients and prospects that you are an expert in your area and the best real estate agent to help them.

Leveraging Real Estate Marketing Tools

With any profession or trade there are certain things that are absolutely necessary to have in your tool belt.  You should know how to best leverage these  tools and how to use them well.  Here are a couple that are imperative to bettering your real estate marketing plan.

  • Real Estate Marketing Flyers  As a real estate professional, there are a variety of flyers that you should be using to help you grow your brand,such as new listing flyers, open house flyers, just sold , and YTD local market flyers.  You can utilize these flyers on social media and in emails to attract new prospects, drive traffic  to current listings, and up the attendance rate of your open houses.

In summary, if you want to ramp up your real estate marketing plan and be a sought-after agent, harnessing the power of digital content and tools is where it’s at.  There are a number of apps for your phone to help you create quick content on the go, but using a robust all-in-one marketing solution like Zentap will benefit you greatly in the long run.  Not to mention, save you a lot of time and money.

If you have questions or comments about this blog, or how to get access to these powerful tools for your real estate marketing plan contact [email protected] and one of team members will be happy to help.

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Real Estate Marketing Tips

How To Conduct A Real Estate Virtual Tour

With today’s norm drastically changing due to the Covid-19 Pandemic.  Creating a Real Estate virtual tour is essential for showing homes to prospective buyers while maintaining a physical distance.  Luckily it is now easier and more affordable than ever to create a virtual tour!

With traditional media, like pictures and videos, it is often very difficult to get a sense of a property without actually visiting it first.  You should be conducting a live or recorded video virtual tour. This can help buyers get a feel for your home without having to visit it in person.

What equipment do you need for a virtual tour?

Your smartphone is really all you need, but it is recommended to use a tripod with a rotating head and a phone mount to make your video as smooth and professional as possible.   There are additional items you can purchase to enhance recording with your phone, such as Bluetooth remotes, and add on lenses that can help you take your video game up a notch.

How to make a real estate video tour

Real estate virtual tours allow buyers to digitally tour a home you have for sale.  You can create a live video, allowing for prospective buyers to engage with you while you walk around the home.  You can also record the video tour, creating a virtual experience for the home that you can also add to your single listing website to enhance the experience.  Keep in mind, your virtual tour should show your home on its best day ever!

To conduct the real estate virtual tour follow these steps:

  • Before you conduct the video tour, make sure to test all of your video equipment, making sure you are familiar with how to use it; and that it is fully charged and working. Check your camera lens, wipe with a lint-free cloth to ensure no smudges so you can provide the clearest picture.
  • Make sure the home is free of clutter.  Remove any objects you might accidentally trip on.  Hide unnecessary items that you don’t want to be shown in the tour, like cleaning supplies and trash cans.  Make sure any pets are out of the home too.
  • Ensure that proper lighting is adequate throughout the home.  Taking note of what time of day the sun comes through the windows, that is the time you want to conduct your video tour.  Go around to all the windows, blinds, doors and open them and be sure to turn on all the lights.
  • Do a test run.  Walkthrough the property creating the best route for touring each room.  Create a script for what you want to say about specific features and areas of the home. Remember this is not a photograph, you want to keep things moving (not too slow and not too fast) while keeping the camera as steady as possible.  This takes a little bit of practice but isn’t hard to do.  *Note: It’s easier to walk smoothly across the floor without your shoes.
  • Start from the exterior and work your way through the home and out the back.  Remember this is not a photograph, you want to keep things moving.  Finish on your end mark and don’t forget to smile.

Additional benefits of creating a virtual tour to sell a home

There are many benefits of offering a real estate video tour. Have you ever taken the time to tour a home, only to be disappointed with how different the home is from the pictures? 

Still, photos can sometimes be misleading, but video tours allow prospective buyers to get a more accurate feel for how the home is laid out. Because of this the people you speak to who see this video will be more likely to be high-intent buyers who have invested more time in the research phase.

Use these videos for social media marketing.  Put it on your Facebook Business page, Instagram, LinkedIn, Youtube, etc.  If you still think the best strategy is putting a property on the MLS and let it sell itself, think again.  Boosting your listings with video tours and video marketing will increase your sales substantially. 85% of buyers and sellers want to work with an agent that uses real estate videos for marketing. 86% of homebuyers use video to research a particular community.  Source Inman

Chat with one of our trained sales agents to find out about additional video marketing tools that you can leverage from Zentap by clicking here.