While we move through this digital age, businesses can benefit greatly from using social media to their advantage. In this article, we will go over how businesses are able to increase awareness and advertise to a much bigger audience by using social media. Introducing social media marketing to the real estate industry has significantly changed the way of doing business.
According to The Nation Association of Realtors, here are some facts about social media marketing in real estate:
- 77% of realtors are using some form of social media marketing
- 47% of businesses state that social media results in higher quality leads than other places
- And the most important one: 99% of millennials start their new home search online rather than in person
These facts all point to the importance of social media marketing in the real estate industry. If you are wondering where to start – continue reading and we cover the different uses for each platform, and how you can use it to improve your social media marketing!
Marketing tools for Real Estate
There are many different platforms for social media marketing. The most popular platforms for real estate agents are Facebook, LinkedIn, and Instagram. Each platform has different uses and strengths. In this section, we will dive into the benefits of each one.
Facebook is a classic social media platform. Sharing videos and photographs of listings on this platform is a good way to reach a larger audience than in-person marketing. Generally, Facebook tends to source an older audience making them the perfect target demographic looking to purchase a new home. Furthermore, they are more likely to be a financially established audience. The main benefits of using this platform include: sharing new listings, property photos, and sharing any updates. Facebook also has a business feature making it easy to view your analytics to understand how many users your posts are reaching.
Another important feature Facebook offers is Facebook Ads. Using Facebook Ads, you are able to directly target demographics and users who might have an interest in buying a property in the listed area.
Pro tip: Even if you are not currently running Facebook Ads, make sure to put the Facebook Pixel on your website so you can track valuable data on who is visiting your website, for when you do decide to run ads. The pixel is free and allows you to later run retargeting or lookalike audience ads by tracking your site visits.
As a B2B network, LinkedIn is not always somewhere to first meet new clients. However, maintaining an updated and professional LinkedIn profile adds credibility to your name. It is a place to show off your industry experience and build trust with your audience. Clients are more likely to work with you if your credentials shown on your profile are in line with what they are looking for in an agent. LinkedIn is essentially a digital resume for anyone to see, as well as a good way to make connections in the real estate industry. If you do not have a LinkedIn profile, consider creating one to enhance your online presence.
Another function of LinkedIn is creating a company page if applicable.
Pro Tip: LinkedIn also allows you to connect to successful professionals in your network, like doctors and lawyers who are financially stable, and build relationships with them that you can later benefit from.
Instagram is one of the most popular social media platforms used for real estate right now. It is an easy way to share photos and listings. The visual content-based app allows you to post directly from your phone to your profile. Additionally, the story feature makes it easy to keep up with daily property updates and for your followers to get to know more about you. Instagram is very collaborative for businesses by offering creator/business profiles. If you already have an account, you are able to easily switch to a business profile. With this feature, users can call or message you directly from the app and you have access to robust analytics to see who is engaging with your content.
What Type of Content Should You Post on Social Media?
This is a question we often get asked and it can be quite overwhelming when you are starting from scratch and are not sure what type of content you should be posting about. Here are some suggestions and we also provide a free monthly content calendar that you can receive by signing up for our emails.
Content Ideas for Social Media
- Property photos
- Ensure they are high-quality photographs
- Success stories and client testimonials
- Company milestones
- Industry and market news
- New listings and properties
- Home tips and renovation ideas
- Current event coverage
- Community/Neighborhood updates
How to Grow Your Social Following as a Real Estate Business
Promote Your Social Media Profiles Anywhere You Can
The more you are engaging with your social platforms, the more likely you will be seen.
Here are some simple ways you can increase your social presence:
- Include social media handles in your email signature
- Add your social media handles and icons to your business card
- Feature your social media accounts on your website
Don’t Forget About Your Socials
Being consistent and posting often will keep your social algorithm up, as well as maintain an audience who expects to see your posts! Posting daily stories may seem like a lot but it will keep you in the minds of your prospects and remaining top of mind is vital for them to call you when they are looking to buy and sell.
Let Everyone See Your Wonderful Personality Through Your Social Presence
Let your followers get to know a little bit about your personal life. This will give them a reason to want to connect with you. This can be done by making a joke, posting a meme, and telling stories to your audience.
Need Help With Your Social Media?
If you feel like this is all very time-consuming and you still need help, consider Zentap’s social scheduling feature where we post branded content on your behalf to all three of these platforms, so you can focus on your real estate business. You can view our plans here.