Social Media Tips

Why Social Media Marketing is Important for Real Estate?

While we move through this digital age, businesses can benefit greatly from using social media to their advantage. In this article, we will go over how businesses are able to increase awareness and advertise to a much bigger audience by using social media. Introducing social media marketing to the real estate industry has significantly changed the way of doing business.

According to The Nation Association of Realtors, here are some facts about social media marketing in real estate:

  • 77% of realtors are using some form of social media marketing
  • 47% of businesses state that social media results in higher quality leads than other places 
  • And the most important one: 99% of millennials start their new home search online rather than in person

These facts all point to the importance of social media marketing in the real estate industry. If you are wondering where to start – continue reading and we cover the different uses for each platform, and how you can use it to improve your social media marketing!

Marketing tools for Real Estate

There are many different platforms for social media marketing. The most popular platforms for real estate agents are Facebook, LinkedIn, and Instagram. Each platform has different uses and strengths. In this section, we will dive into the benefits of each one.


Facebook is a classic social media platform. Sharing videos and photographs of listings on this platform is a good way to reach a larger audience than in-person marketing. Generally, Facebook tends to source an older audience making them the perfect target demographic looking to purchase a new home. Furthermore, they are more likely to be a financially established audience. The main benefits of using this platform include: sharing new listings, property photos, and sharing any updates. Facebook also has a business feature making it easy to view your analytics to understand how many users your posts are reaching.

Another important feature Facebook offers is Facebook Ads. Using Facebook Ads, you are able to directly target demographics and users who might have an interest in buying a property in the listed area.

Pro tip: Even if you are not currently running Facebook Ads, make sure to put the Facebook Pixel on your website so you can track valuable data on who is visiting your website, for when you do decide to run ads. The pixel is free and allows you to later run retargeting or lookalike audience ads by tracking your site visits. 

social media marketing | zentap blog


As a B2B network, LinkedIn is not always somewhere to first meet new clients. However, maintaining an updated and professional LinkedIn profile adds credibility to your name. It is a place to show off your industry experience and build trust with your audience. Clients are more likely to work with you if your credentials shown on your profile are in line with what they are looking for in an agent. LinkedIn is essentially a digital resume for anyone to see, as well as a good way to make connections in the real estate industry. If you do not have a LinkedIn profile, consider creating one to enhance your online presence.

Another function of LinkedIn is creating a company page if applicable.

Pro Tip: LinkedIn also allows you to connect to successful professionals in your network, like doctors and lawyers who are financially stable, and build relationships with them that you can later benefit from. 

social media marketing | zentap blog


Instagram is one of the most popular social media platforms used for real estate right now. It is an easy way to share photos and listings. The visual content-based app allows you to post directly from your phone to your profile. Additionally, the story feature makes it easy to keep up with daily property updates and for your followers to get to know more about you. Instagram is very collaborative for businesses by offering creator/business profiles. If you already have an account, you are able to easily switch to a business profile. With this feature, users can call or message you directly from the app and you have access to robust analytics to see who is engaging with your content.

social media marketing | zentap blog

What Type of Content Should You Post on Social Media?

This is a question we often get asked and it can be quite overwhelming when you are starting from scratch and are not sure what type of content you should be posting about. Here are some suggestions and we also provide a free monthly content calendar that you can receive by signing up for our emails.

Content Ideas for Social Media

  • Property photos 
    • Ensure they are high-quality photographs
  • Success stories and client testimonials
  • Company milestones
  • Industry and market news
  • New listings and properties
  • Home tips and renovation ideas
  • Current event coverage
  • Community/Neighborhood updates
social media marketing | zentap blog

How to Grow Your Social Following as a Real Estate Business

Promote Your Social Media Profiles Anywhere You Can

The more you are engaging with your social platforms, the more likely you will be seen. 

Here are some simple ways you can increase your social presence:

  • Include social media handles in your email signature
  • Add your social media handles and icons to your business card
  • Feature your social media accounts on your website

Don’t Forget About Your Socials

Being consistent and posting often will keep your social algorithm up, as well as maintain an audience who expects to see your posts! Posting daily stories may seem like a lot but it will keep you in the minds of your prospects and remaining top of mind is vital for them to call you when they are looking to buy and sell. 

Let Everyone See Your Wonderful Personality Through Your Social Presence

Let your followers get to know a little bit about your personal life. This will give them a reason to want to connect with you. This can be done by making a joke, posting a meme, and telling stories to your audience.

Need Help With Your Social Media?

If you feel like this is all very time-consuming and you still need help, consider Zentap’s social scheduling feature where we post branded content on your behalf to all three of these platforms, so you can focus on your real estate business. You can view our plans here

Social Media Tips

5 Social Media Mistakes Real Estate Agents Should Avoid

Social media seems to mystify most real estate agents. Some say they don’t feel it’s a necessary part of their marketing plan, which by the way, it really should be. For those who buy into the importance, a lot of social media best practices are still a mystery.

At Zentap, we use social media daily and suggest that others do the same. In this blog post, we’re going to walk through the top 5 things real estate agents should avoid doing on social media, and talk about some strategies you can use to elevate your business.

The Social Media Mistakes

1: Posting Listings Only

If all you ever post is listings, your feed is not going to be very engaging. To be clear, we are not saying you shouldn’t share your new listings – just that listings should not be the only thing you are sharing on your social media pages.

People come to social media to be social and find things that entertain and/or educate them. If they only see you selling, they’re not going to feel excited when they see your posts.

Share your listings, but make sure you also show who you are and not just what you do.

2: Worried About Being Too Repetitive

Yes, we just said don’t post only listings.  But you should certainly have some consistency in your messaging.

As you know, it’s currently a super-tight, super-competitive, seller’s market. Your prospective clients and audience need to know this. Most don’t even know what that means. So you need to tell them and tell them often.

It’s natural to want the most likes possible, so it’s understandable that you worry about being too repetitive. But trust us, this is like stubbing your toe —a big deal to you but not really to anyone else

3: Not Engaging With Your Audience

Lack of engagement is a major mistake that we see many real estate agents make, especially on Instagram. Like, share, and comment on your audience’s content, NOT JUST YOURS. When they respond, comment back! Facebook and Instagram algorithms weigh heavily on engagement, and when you engage that prompts amplification.

A great way to encourage engagement is to ask a question in response to your audience’s comments on your social media content. This prompts them to answer and provides you the ability to keep the conversation going.

With social media, you have to give what you want. Being engaged with your audience and on other pages is how you grow a loyal following on social media and in your real estate business.

4: Worrying About Being Too Personal

This is by far one of the BIGGEST mistakes we see agents making. Shying away from showing stuff other than real estate is not helping you. The common misconception is that their clients/ friends/ family want to see them buttoned up and professional all the time. News alert! This couldn’t be farther from the truth.

You NEED to be sharing about who you are, your family, your pets, and your hobbies.

You NEED to be relatable.

Share silly things your pet did or pictures of the latest event you attended to help build trust.  Followers will feel like they know you and people want to do business with people who they know and trust.

Here’s a great examp

5: Directly Asking for Business

We understand this may seem super-counterintuitive. You might be asking, how are we to get business if we don’t promote it?

If you are running an ad, yes you should be asking directly for business. But you should not constantly ask for business on social media.

We suggest the 80/20 rule, instead where 80% of your posts should be content that educates/entertains and 20% should be asking for business.

Asking for business consistently can come across as desperate. Remember, people go to social media to be entertained, not to be sold to. When you find yourself asking for business, try to reword it so you are offering help. You will see what we mean.

As you think about how to implement these strategies on social media, Zentap offers additional services that can help you build your brand through social media and overall digital presence. To find out more, schedule a call with one of our trained marketing specialists by clicking here.

Real Estate Marketing Tips Social Media Tips

Build Brand Trust by Leveraging Social Media

If you want to build and maintain relationships with prospects, you need to first build brand trust. As a real estate agent, you can leverage social media to convey your trustworthiness. There is a very easy way to do this when done right. In this blog post, we will share a few strategies that will help you improve your brand trust.

Define Your Story to Build Brand Trust

Real estate agents are great with storytelling, but oftentimes don’t carry this over into their social media presence. Too often they just post pictures of listings and other real estate content without posting anything relatable. Telling your story and sharing content about who you are in addition to your real estate content helps break down the wall. Doing this makes you become more relatable. It’s common knowledge that if you can relate to someone, you are more likely to trust them.

Not sure what to post that will help tell your story? Share why you got into real estate. Share posts about things you do in the community. Create a content calendar based on national holidays and relate them back to you if applicable. These are just a few examples of what you can post to build brand trust.

Content Calendar Example for Brand Trust | Zentap
This is the one we created for our clients in March that we send out to them on a monthly basis. If you want to receive these along with other added benefits, we invite you to sign up!

Share Your Local Market Knowledge

The average person uses social media several hours a day. All of these people are looking for content that provides value to them. Some of the more trending content and Instagram reels focus on educating people about something.

Real estate agents have access to a plethora of local market data and knowledge. You can leverage this to build brand trust by sharing it in posts. Local Market Report videos and Single Data Snapshots are a great way to do this. You can also create a fun reel showing your face and sharing this information in an engaging text bubble format.

Local Market Info to Build Brand Truct | Zentapa
Example of Local Market Single Data snapshot shared on on Agent Instagram page.

Build Brand Trust by Engaging

If you want to be trustworthy, engaging with comments and your follower’s posts is one of the easiest ways to do this. We know that as an agent you are always super busy. But, setting aside some time in your day to engage on social media will payout in the end and allow you to remain top of mind and relevant.

Think about this… would you want to trust someone who never responds or someone who does. It’s just another step in improving your brand trust so that you can close more deals.

All these tips for social media, when done in a consistent manner, will help you grow your brand trust. As you think about how to implement these strategies on social media, Zentap offers additional services that can help you build your brand trust and overall digital presence. To find out more schedule a call with one of our trained marketing specialists by clicking here.

Social Media Tips

Making the Most of Your LinkedIn Profile

LinkedIn is One of the Most Important Social Media Platforms

This is especially true for real estate agents. Where other social media platforms lack professionalism, LinkedIn excels.  It provides a social network and space revolving around your professional goals. Unlike Instagram, Twitter, or TikTok, you can expect less noise, fewer politics, and more business-centered content on LinkedIn. This also makes it a great tool to grow your professional network.

As a real estate agent, it’s no secret that you must utilize social media. If you are not yet on LinkedIn or haven’t touched your profile in some time, we highly recommend taking a moment to explore the platform and see what it has to offer.

In this week’s blog post, we will be discussing 4 key steps to making the most out of LinkedIn:  Optimizing your profile, developing a posting plan, expanding your network, and utilizing the platform to generate leads.

4 Keys to LinkedIn

1. Optimize Your Profile

Think of your LinkedIn profile as your store-front. If the facade of your store is decrepit, unappealing, and outdated, it will look like just that. When potential clients find your LinkedIn profile online, you want them to be presented with an updated and accurate representation of your real estate brand and your services.

Here are some tips to optimize your profile: 

  • List your full name, title, and brokerage.
  • Include your specialized market area (if relevant to your business).
  • Update your profile photo to include a professional headshot.
  • Add your contact information: email, website, links to other social media, etc…
  • Use your cover photo to reflect your business.
  • Constantly update your summary or about page. This is where you can describe your experience and expertise in 1-2 paragraphs. Who are you? What do you do? What makes you qualified to excel in your profession? This should all be considered and written in the first person.
  • Update your work history to reflect where you are now and where you have been.
  • Update your skills and expertise. Select around 10 keywords that describe your skillset and can be used to identify your unique specialties.
  • You can use photos or videos to enhance your profile. If you have an “about” video or any testimonials, you can add them to the featured section of your profile.

*Your profile is where you are showcasing your established brandConsider updating your profile at least twice a year!!

2. Post on a Consistent Basis

Like any other social platform, in order to get the most out of your LinkedIn profile, you need to be active! Post status updates a minimum of 3-5 times a week consisting of market-relevant content that aligns with your real estate brand. Take 10-15 minutes a day to interact and engage with your network. This will considerably improve your social presence and your networking game!

Here are  ideas for LinkedIn posts and activities:

  • Post links to articles about the market.
  • Post original content (Using video is a great way to establish your brand).
  • Zentap can help you generate branded content, including market data and industry-relevant content posted to your LinkedIn page daily.
  • Post questions or polls.
  • Don’t just post listings!
  • Post to your LinkedIn stories and provide an in-depth look into your business.
  • Try connecting with new people daily via search.
  • Comment on other posts throughout the week.


3. Expand Your LinkedIn Network

LinkedIn is THE destination to connect with potential clients, prospects, colleagues, and other real estate professionals. Building your network will directly translate to increasing your social presence and the overall credibility of your brand. As your social network grows, so does your referral network!

Here are some tips on how to expand your LinkedIn network:

  • Add your public profile link to your email signature.
  • Add all your social media channels to your email signature.
  • Add past and current colleagues and clients.
  • You can easily paste your exported client list into LinkedIn under “Add Connections.”
  • Reach out to potential and current clients via LinkedIn
  • Connecting through LinkedIn is easy and professional. It is much easier to connect with someone you just met via LinkedIn than Facebook!
  • Join industry-relevant groups and comment on articles or threads.


4. Generate Leads With LinkedIn

The platform can be used as a tool to generate new leads and connect with potential clients. Because it is designed for business, when connecting with potential clients, you have to cut through much less noise. This means that when you send a direct message, you will be 1 of 4 unread messages as opposed to 1 of 400 and your content is more likely to be viewed by your intended audience.

You can get a much higher engagement rate with LinkedIn than with other platforms. As you build more professional relationships, you will soon be able to convert those relationships into leads, rather than depending on just past clients for lead generation.

For those who are pressed for time, LinkedIn offers paid promotion options to help you reach leads; however, these services are not cheap in comparison to Facebook. Zentap, alternatively, offers tons of information and services when it comes to real estate lead generation that could be useful to your business.

Ultimately LinkedIn is an Extremely Useful Platform…

When it comes to building relationships and expanding your network. By optimizing your profile, remaining consistent, expanding your network, and utilizing your network to generate leads, you will absolutely make the most out of your LinkedIn profile!

Social Media Tips

Brand Awareness Demystified

For some of you, the notion of Brand Awareness is something either you don’t think is valuable or simply do not understand exactly what it is and how to increase it.  That‘s why for this week’s blog post we are going to help shine some light on the subject and demystify it.

Let’s start with defining what Brand Awareness is not.  It is not Lead Generation, Search Engine Optimization (SEO), or Email Campaigns.  Those efforts help grow your engagement after you have created the awareness.

Before you look to get people to convert, you need to gain trust and credibility by having a reputable brand. Think of brand awareness as a Super Bowl commercial or a billboard in a prominent area – it helps people become familiar with a product or service by seeing that name and ad and creating repetition, which ultimately drives sales.

Brand Awareness is recognition of your service by your brand name. Creating brand awareness is key when promoting your real estate brand.  Awareness of your brand includes highlighting the qualities that distinguish you from your competition.  Meaning you’re top of mind for buyers and sellers in your area when they think of an agent.

How Brand Awareness Works

Consistency is key in brand awareness.  If you are bipolar with your message and the image you present, then your brand will be perceived as unstable.  Your brand image is your first impression, and we all know first impressions are everything.  Buying and selling a home is a big decision.  The more you can display that you are stable and trustworthy, the more you will be perceived as such.

If you have a cohesive brand image you will easily grow your awareness.  This means everything that represents you on social media, your website, and elsewhere.  For example, your logo, headshot, branded colors, website, and bio’s should all be consistent.

You can create this awareness in person at social mixers (if and when possible) and on social media.  Join groups that align with your brand and things you support in your community.  Be your branded self while being genuine in these situations.  Take every opportunity you can to validate who you are, what you offer, and how you can help.


Brand Awareness Vs. Lead Generation

Although these two have a common goal to drive action, they are not the same.  Brand Awareness increases the size of your audience.  Lead generation targets certain people in your defined audience to get them to trade contact information for your service.

If you have properly carried our best practices for establishing your brand, your lead generation will be that much more effective.  This is because once your ad pops up, users will have already had exposure to your name and brand.  Which means they will be a lot more willing to convert. This is exactly why brands spend millions of dollars on brand awareness campaigns.

Ponder this, the more times you see a Pepsi commercial, the more likely it is that you will buy Pepsi when you go to a store or to order a drink  – that’s a fact.  Additionally branded content used with lead generation helps reinforce your audience’s awareness of your brand.

If you would like to get even more information about brand awareness and how Zentap can help you establish this along with exclusive lead generation check out or click here to schedule a call with a Zentap team member.

Social Media Tips

Instagram Stories and Highlights – How To Leverage Them As A Real Estate Agent

Did you know that more than 300 people engage with Instagram Stories every day?  Without using Instagram Stories, you could be reaching about only 24% of your potential client base and if you do use it you greatly increase your odds to practically 100%.

You might be wondering why and even how this is important as a real estate agent.  Consider this…

  • Stories are more raw and real, bringing a human element to your brand/business.  If you want to grow your brand and stand out, connecting with your audience on a human level is key.
  • Posts can take up to 1 day to shoot, edit, and then publish.  Stories are done in a few minutes and there is no need to worry about lighting, properness, etc.
  • Instagram’s algorithm loves stories.  So much in fact that it favors Instagram Stories.  The more stories you share, the more eyeballs it will bring to your account.

When creating an Instagram story, there’s really only one rule of thumb:  Know your audience and deliver them the right content and message.

If you want to get brownie points from the Instagram story algorithm, use the special features they have such as location tag, poll, question, and the “love meter”.  When you use these features that reward user engagement, Instagram favors your content and will push your story to the front of the line in your followers’ feeds, as well as prioritize your static Instagram posts and allow you to get more eyeballs.  This will also make it more likely for you to show up on the discover page where people can learn about you and you gain more followers.

How To Create An Instagram Story

Haven’t created an Instagram Story yet?   Let’s get you started, ???? click here to get a step-by-step guide from Instagram on how to create your first story.  Even if you have created a story before, you should check out the guide to get additional tips and tricks on how to utilize all the features.

Utilize The Highlight Feature To Save Instagram Stories

The Instagram Highlights feature is a great way to save your story on your profile.  This feature is designed for you to save stories and keep them on your profile after they disappear from your story in 24 hours.

Something to keep in mind when you are creating cover icons for your highlights —  stay on brand and be consistent.

There are plenty of different highlight themes that real estate agents can use on their Instagram profile.  Here’s a handful that we recommend and the kind of Instagram story content that would go with each highlight topic.

Instagram Highlight Theme Examples For Real Estate Agents:

  • Buying Tips – Advice on buying a home.
  • Selling Tips – Advice on selling a home.
  • Client Testimonials – Happy past clients.
  • Support Local – Reasons why it’s important to support local and showcase favorite places in your area and mention what makes them great.
  • Market Updates – Monthly market stats and other hot topics about your area.
  • Design Inspiration – Home designs you love and know help a home sell well.
  • Open House Tips – Advice on getting a home ready to sell.
  • Meet Me – Pictures of you behind the scenes.  Personal content but not too personal.  Keep this in line with your brand image.
  • Listings – Pictures of new homes, digital flyers, listing videos, video walkthroughs.
  • Just For Fun – Real estate memes and jokes that amuse you but also would amuse your audience.

How To Create An Instagram Highlight

Follow the easy tips below to create an Instagram Highlight.  If you want to use icons and keep the cover pic for each clean, you can purchase icons from a stock image service such as Adobe Stock Images or Shutter Stock.  We suggest doing this because it keeps your profile clean and more professional looking.

  1.  Open the Instagram app and then tap on your profile pic in the bottom right corner of your screen.
  2. Tap on the + located under your bio, or if you do not see that, tap Story Highlights.
  3. Tap to select the story or stories you want to add to the highlight, then tap Next.
  4. Choose a cover pic or icon, then tap Add (iPhone) or Done (Android).*You can add additional photos or videos to your highlights when you post them by selecting the ♥︎ on the bottom right and says “Highlight” under it.

Time To Start Posting Instagram Stories!

Now you have the basics.  Time to put this new knowledge into action.  Get started with creating Instagram stories and highlights today!  There’s no time like the present, especially when it comes to social media.  It’s all about the now!

If you have questions about this post you can email [email protected] or DM us on Instagram via

Looking to get help with creating branded content and videos?  Check out the branded marketing solutions Zentap offers just for real estate agents!

Social Media Tips

Why Real Estate Agents Must Utilize Social Media

The Lowdown On Social Media For Real Estate

Social media can be a valuable tool for real estate agents.  Successful realtors leverage their social platforms to grow their reach and establish their brand. By properly utilizing social media, they are able to capitalize on this.  Ultimately turning those additional views into clients.  The social savvy agent is using their social platforms at every stage of marketing; prospecting, sales, and brand building.

The Facts About Leveraging Social Media for Agents Are In

According to the National Association of Realtors (NAR), social media has become a key marketing channel for a vast majority of realtors. Here are some of the key findings about agents who use it, as published by NAR.

The stats speak for themselves. It’s clear that real estate agents who use social media are winning.  What you probably are wondering now is how?  How do realtors leverage these different social platforms? Continue reading to find out!


Social Media Posting Best Practices

There are 3.6 billion people on social media, making it the best place to post your listings.  Giving you the maximum opportunity for your listings to be seen and to generate leads.

Successful agents use social media to post pics of current listings.  Platforms like Facebook, Instagram, and LinkedIn have become very popular for real estate advertising.  These are the platforms you should be utilizing to market your business.

But, you should not just be posting listings.  You should also post supporting content that supports why they are the “go-to” agent in their area.  Content such as local market information, customer testimonials, and other informative marketing videos. This helps you by not only staying top of mind, but by also being seen as the expert in the community.

Social Media Hashtags | ZentapYou can reach an even wider audience, by utilizing proper hashtags.  The number of hashtags you should use vary based on the social media platform.  For Instagram, you should use a mix of 30 small (10K -100k), medium (100K -250K), and big hashtags (250K+).  Focusing mainly on the small and medium-size hashtags so you don’t get drowned out.  For LinkedIn & Facebook, you should use 2-3 hashtags most relevant to your post topic.

If you don’t know where to start when generating hashtags to use.  There are great tools on the internet for this.  Such as Ingrammer.  There are many other tools as well.

Promoting Social Media Post Best Practices

You need to promote your posts to reach an even wider audience than you can organically.  All social platforms have a way of doing it. Facebook calls it “boosting” LinkedIn and Instagram call it promoting.  You don’t need a large budget to do this on social media.  That makes it a great and inexpensive way to expand your social sphere.

A boosted or promoted post will be seen even by people who are not on your friends’ list, bringing you an influx of additional engagement.  People who do not follow you and would never normally see your posts will now see them.  You are able to do some targeting to these as well.

You can narrow it down to what area you want the post to be shown in, by what demographics, and what age.  Facebook and Instagram consider Real Estate to be in what they refer to as a “special ad category”.  Due to this, you cannot get too granular with demographic interests, but you are still able to do some targeting.  With LinkedIn, you can get much more granular.  However, LinkedIn ads have a higher CPC (cost per click).

We suggest testing out the platforms to see which ones you get the best results from.  When you find out this, stick with it then optimize and grow on it.

In Summary…

If you are new to social media or need help managing your social campaigns and want help, Zentap offers a variety of solutions designed specifically for real estate agents.  Platforms constantly update their rules and products so often.  This is why many of our customers rely on us to manage their social media or lead generation efforts.  This way they can focus on closing the deals!

Check out to find out more.

Social Media Tips

4 Tips To Help Grow Your Engagement

Real Estate Agents – Grow Your Engagement

If you want to have success with your social media marketing, you need to grow your engagement.  But before you can properly grow engagement, you need to know who your audience is.  Otherwise your efforts will be lost.  With growing an audience being one of the hardest tasks for a business, it only makes sense to do it right.  When you deliver the right content and message to the people you know are your audience, your message will resonate.

That’s why we put together this guide on how Real Estate Agents can grow their engagement on their social media platforms.  Success with these efforts will not happen overnight.  Which is why it is important to keep consistent with your efforts and be patient.  Think of it like taking care of a plant.  You water it on a schedule, give it proper light, and over time it grows and grows and grows…  Social media engagement and getting a return on that investment is the same!

Engage Your Audience | Grow Engagement | Zentap

Reach The Right Audience And Deliver The Right Content

Know Your Niche

It’s important to know what your real estate brand is all about and how you want to communicate to your niche audience.  Your audience should be the people you want to target for the type of real estate you deal directly with.  Think about the price range, sellers, buyers, and the interests of these people that fall into this niche.  Do they fall within a certain demographic, socio-economic status, etc…You don’t want to be overly specific, but you should explore who you are and what you stand for.  If you don’t already have a mission statement, this would be a good way to solidify this.  If you do have a mission statement, does this correlate with your niche?

Be Consistent With Content

This is a crucial step in growing your engagement.  Not only do you want to be consistent with content, you also want to make sure it is quality content.

When you share things on social media, before you hit post think to yourself “Does this properly represent your brand?” and “Is this delivering the right message to my niche audience?”.  Most importantly, “Does this provide my users with some value?”.  Not every post needs to do this.  But you want your followers to trust you and take you seriously.

Which is why you should provide them with valuable data on the real estate market.  So they can then in turn see you as the expert when the time comes for them to need an agent.  Market snapshots and updates are an excellent way to do this as they are very informative and lead to high engagement with followers and give people a reason to want to follow you.

To help you keep consistent and produce quality content we strongly suggest using a social media content calendar. You can create one yourself in a spreadsheet, or if you can use one of the many social media planning tools that are available on the internet.

You should use a variation of types of content to grow your engagement. With all of it you want to make sure you are also 100% consistent with your branding.  Doing this will keep your audience from getting bored with your content which in return will boost engagement on your posts.  More engagement means that you will grow your organic reach as social media platforms base their algorithms on this factor. Your content schedule should alternate between all of the following.

  • Images of homes, nice interior decorating, you in action, clients in front of sold signs, etc.  Examples of Social Media Images For Real Estate Agents | Zentap

  • Infographics that inform your audience,  like “How To Prepare To Buy A Home” or, “Top Repairs That Help Your Home Sell”.

    Real Estate Agent Infographics | Zentap

  • Video of Local Market Reports, Listings, Customer Testimonials, General Marketing Videos and behind the scene style videos. *Click highlighted links to see live examples.

    Listing Video Template | Zentap

  • Data Snapshots to raise awareness about the areas you focus on. “Are sales up, down? What about listings?”

    Real Estate Local Market Single Data Snap Shot | Zentap

  • New Listing and Open House Flyers to showcase the properties you have on the market.

    Real Estate Listing And Open House Flyer Examples | Zentap

  • Customer Testimonial images are a great way to showcase positive reviews from past clients and influence others to choose you as their agent.

    Customer Review Social Flyer | Zentap

  • Memes and Quotes about real estate to showcase a bit of humor and keep your audience engaged.

    Real Estate Memes And Quotes | Zentap

Connect With Your Audience

No matter how many followers you have, it is important to engage with them in order to grow your engagement.  With our lives revolving around so many scrolling screens, diverting attention, it’s important to connect with your audience so you don’t get lost in the noise.  If your audience is small, don’t think you should wait to do this when it becomes larger.  Learning who is listening will help you better connect and help you become really good at this as your audience does grow.

Here are ways you should connect with your audience, starting today if you are not already doing so.

Respond to all your message comments, this shows you care and are responsive.  When people are looking for a real estate agent, being responsive is a quality that will help you win everytime.  Share stories, show behind the scenes of open houses you might be doing along with other things that are relevant to your brand that your niche audience would find interesting.

Don’t be afraid to be yourself, your personality is part of your brand.  Be sure you don’t have a constant sales approach and are providing your followers with valuable information.  You can also run polls using the story feature on social media to grow your engagement.  This is a fun way to engage with your audience and also learn more about what their interests are.  You can ask questions like “What color should a garage door be?”  “What is the #1 thing you are looking for in a new home?”.  Avoid questions that are irrelevant to your brand.

Real Estate Agent Social Media Polls | Zentap
Image credit

Show Up In Searches

This part is the secret sauce for growing your engagement.  You want to make sure you show up as much as you can on the discovery page and hashtags that are relevant to content that your niche audience is looking for.

Use of geotags for Instagram is a great way to grow your following and boost your interactions. Adding a geotag to a new listing post will pin that location and anytime a user searches that location your photo will come up in the search results.

Use hashtags and make sure they are relevant to the post you are using them with.  Examples of proper hashtags would be #newlistinglosangeles #homebuyingtips #bestrealestateagentLA. Below is an example of a post using proper geotagging and relevant hashtags. Make sure you are not always using the same hashtags and are incorporating new ones so you can grow your following as people use hashtags of a way of searching for information.

Geo Tagging And Hastags | Zentap
Example of Proper Geotag Use and Hashtags For Growing Engagement

We understand that this all can seem a bit overwhelming at first.  It is indeed time consuming and to those who are new to the social media game, this can be complicated.  Which is why more and more agents are choosing Zentap for a solution to create content and grow engagement.  We provide our users with access to a multitude of branded content.  Such as Local market data, unlimited video templates and all the types of content mentioned above.

If you have questions about this blog or want to find out more about Zentap and how you can leverage our products and services for your content creation we encourage you to email [email protected] or checkout and start getting zen with your real estate marketing.

Social Media Tips

This Type of Content Gets 10 Times Higher Reach Than Other Social Posts

There’s one type of content that real estate agents can’t afford to ignore.

According to digital marketing powerhouses Hubspot and G2, it gets 1,200% more engagement and 87% of people say they wish more brands and businesses would use it. Do you know what it is?

It’s video!

Our powerful real estate marketing tool features a treasure trove of scroll-stopping videos to post to your Facebook business page and allows you to customize captions to better connect with your prospects in just minutes, without breaking the bank!

Bonus: You can also send video listings and custom video market reports in your email campaigns for maximum click-through potential and branding exposure!

The demand for more video content is based on the high conversion rates for video, which are through the roof right now. Hubspot’s stats show that adding a video to marketing emails can boost click-through rates by 200-300%, while embedding videos on landing pages can increase conversion rates by 80%.


What does that mean for you?

  1. It means that social media posts that include video make you more visible to your target market
  2. Sellers are looking for real estate agents who use video marketing to market their listings
  3. And finally, that if you’re not using video content yet… it’s time to start ASAP.

Click here for a FREE 20-minute demo and 14-day trial and watch the engagement roll in!

Whether our product is the right fit for you or not, you get to keep all of the customized videos you make during the 14-day trial period – no obligation or hassle!

Social Media Tips

Is Facebook Dead for Realtors in 2019?

Facebook has created some issues in ad targeting in 2019. Facebook recently stopped ad targeting for zipcodes, age and sex for the housing, employment and credit businesses. This is an effort by Facebook to aid in discrimination in those industries. Though as a good deed for society as a whole, how does this affect your initial advertising strategy?

Well an easy way to generate viable leads in your local area was to target age ranges in your zipcodes looking to buy or sell a home. This worked but it will not work any longer. As a digital marketer you need to take a deeper approach into advertising to this group. There are two workarounds that are actually more beneficial than the easy strategy before. First one being Custom Audiences and the second Lookalike Audiences.

Custom Audiences

A custom audience is an audience created in facebook using data from your personal data. This can mean many things but for example you can take the audience of people who follow your facebook page and run ads to those people. That group of people is called a custom audience. A custom audience can also be derived from your website, video views and even an email list. The email list is where you will get the quickest fix. Using an email list from an open house, or from a list aggregated over time or in your CRM will allow you to run ads to those people specifically. This is great for Hyper Targeting messages or properties.

Lookalike Audiences

A lookalike audience is a brand new set of prospects that have the same behavioral patterns and demographics from the audience you create it from. That might of been a mouthful, but simply using that custom audience with your email list before. Once you create a lookalike audience from that custom audience Facebook will find the same number of people that are like those people in your email list. This is a powerful tool can take your marketing game up to the next level.

These two key strategies will save you from the “real estate facebooking marketing Armageddon” and actually step up your marketing game a few notches. It is important to know that you need to have a custom audience before you make a lookalike audience.

Talk to one of our experts to take advantage of these keys strategies in your business

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