Real Estate Marketing Tips Social Media Tips

A Guide to Maximizing Social Media Ads for Real Estate to Drive Leads

In today’s digitally-driven world, social media advertising has become an integral component of a successful real estate marketing strategy. With powerful targeting capabilities and massive user bases, platforms such as Facebook, Instagram, and LinkedIn present immense opportunities for real estate professionals to reach prospective buyers and sellers, drive leads, and amplify their online presence.

In this comprehensive guide, we will delve into the world of social media advertising for real estate, uncovering the key strategies, techniques, and best practices for maximizing the effectiveness of your targeted ad campaigns.

Whether you aim to extend the reach of your stunning property listings, highlight your local expertise, or generate buzz for an upcoming open house, this article aims to provide you with insights and actionable tips to elevate your real estate ad strategy and make a notable impact on your target audience.

At Zentap, our mission is to empower real estate professionals with cutting-edge software and industry expertise, enabling you to navigate the rapidly evolving digital landscape with confidence and poise. With our all-in-one real estate marketing platform, you can easily create, deploy, and analyze the performance of your social media ad campaigns, streamlining your marketing efforts and maximizing your return on investment.

1. Identify Your Social Media Advertising Goals and Target Audience

Before diving into the world of social media advertising, it’s crucial to define your objectives and understand your target audience: 

  • Establish Clear Campaign Goals: Determine the primary objectives of your ad campaigns, such as increasing brand awareness, generating leads, or promoting specific property listings.
  • Identify Your Target Audience: Define your ideal clients based on factors like age, location, income, and homeownership status to ensure your ads reach the most relevant and receptive audience.
  • Select the Most Effective Platforms: Choose the social media platforms that best align with your target audience demographics and campaign goals, focusing your efforts on those with the highest potential for success.

2. Utilize Advanced Targeting Options to Optimize Ad Reach

Social media platforms offer advanced targeting options that can help you refine your ad campaigns and reach the right audience: 

  • Leverage Demographic Targeting: Utilize the platform’s demographic targeting options to reach users based on age, gender, income, and other key factors.
  • Tap into Geographic and Local Targeting: Focus your advertising efforts on specific areas or neighborhoods where your target audience is most likely to reside or be interested in.
  • Employ Behavioral and Interest Targeting: Take advantage of behavioral and interest-based targeting options, which allow you to reach users based on their online behavior, interests, and preferences.

3. Create Engaging, Visually Compelling Ad Content

Developing eye-catching ad content that resonates with your audience is vital for a successful social media advertising strategy: 

  • Prioritize High-Quality Visuals: Use striking imagery, videos, and graphics that capture users’ attention and accurately represent your property listings or real estate services.
  • Craft Clear, Compelling Ad Copy: Write concise, persuasive ad copy that clearly communicates your unique value proposition and entices users to take action.
  • Optimize Ad Formats for Each Platform: Familiarize yourself with the specific ad formats and requirements for each social media platform, tailoring your ad content and design to optimize user experience and engagement.

4. Monitor and Optimize Your Real Estate Social Media Ads

Regularly assess and refine your ad campaigns to ensure continued effectiveness and maximize return on investment: 

  • Analyze Ad Performance Metrics: Closely monitor key performance metrics, such as impressions, click-through rates, and cost per lead, to gauge the effectiveness of your campaigns and identify areas for improvement.
  • Split Test Ad Variations: Conduct A/B testing to compare the performance of different ad variations, such as headlines, images, or targeting criteria, enabling you to optimize your campaigns based on data-driven insights.
  • Optimize Ad Spend and Budgeting: Regularly evaluate and adjust your ad spending and budget allocation to ensure your campaigns are cost-effective and focused on the most impactful areas of your marketing strategy.

Final Thoughts

Social media advertising offers a powerful means to strengthen your online presence, drive leads, and grow your real estate business. By embracing the strategies, techniques, and best practices outlined in this guide, you can create highly targeted and compelling ads that resonate with your prospective clients and yield tangible results.

At Zentap, we’re committed to providing real estate professionals with cutting-edge software solutions and industry expertise that enable you to face the demands of a rapidly evolving digital landscape. Our all-in-one real estate marketing platform empowers you to easily create, deploy, and analyze the performance of your social media ad campaigns, streamlining your efforts and maximizing return on investment.

Partner with Zentap to harness the potential of targeted realtor social media marketing and foster the growth and success you deserve in today’s competitive real estate market.

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Leverage Social Media for Success: Effective Strategies to Boost Visibility and Engagement

In today’s digitally connected world, a robust social media presence plays a pivotal role in the success of real estate professionals. Acting as a key component of a well-rounded digital marketing strategy, social media platforms offer an unparalleled opportunity for agents to connect with potential clients, showcase their expertise, and build brand recognition in a highly competitive market. By leveraging the power of social media effectively, real estate agents can increase visibility, amplify audience engagement, and drive leads, referrals, and business growth.

In this informative and educational blog post, we will explore the various strategies and best practices that real estate professionals can implement to optimize their social media presence, discussing how to choose the right platforms, create compelling and shareworthy content, boost engagement, and incorporate smart tools and features to get the most out of your efforts. 

At Zentap, we’re dedicated to helping real estate professionals elevate their marketing and digital presence with our innovative solutions, including automated social posting, branded video content, local market updates, lead generation, and agent websites. By incorporating our industry-leading tools and insights into your social media strategy, you can harness the full potential of these platforms to boost visibility, cultivate connections, and propel your real estate business forward.

1. Choosing the Right Social Media Platforms

To maximize your social media marketing efforts, it’s crucial to choose the platforms that align with your target audience and best showcase your real estate services. Consider the following options when determining which platforms to prioritize:

– Facebook: With its vast user base and versatile posting options, Facebook is an essential platform for real estate professionals looking to connect with potential clients, share property listings, and provide useful market insights.

– Instagram: A highly visual platform, Instagram is ideal for showcasing beautiful property images, behind-the-scenes glimpses, and local community highlights, engaging users with its eye-catching visuals and effective hashtag usage.

– LinkedIn: As a professional networking platform, LinkedIn offers a great opportunity for real estate agents to connect with industry peers, display their expertise, and garner referrals through professional contacts.

– Twitter: With its fast-paced, real-time nature, Twitter is suitable for sharing timely real estate market updates and news as well as engaging with potential clients through brief, attention-grabbing posts.

2. Creating Compelling and Shareworthy Content

Developing engaging content that resonates with your target audience is crucial for boosting visibility and fostering meaningful connections on social media. Keep the following content ideas in mind when crafting your social media posts:

– Property Listings: Share visually captivating images and videos of your latest property listings, highlighting unique features and enticing potential clients to schedule a viewing.

– Market Updates: Provide timely real estate news and market updates, positioning yourself as a knowledgeable resource for clients and prospects.

– Client Testimonials: Showcase your satisfied clients’ experiences and successes, offering social proof and reinforcing credibility.

– Educational Content: Share informative articles, videos, and infographics that address common client concerns and offer valuable tips and insights for buyers and sellers.

– Personal Touches: Give your audience a glimpse of your personal life and interests, humanizing your brand and promoting authentic connection.

3. Boosting Engagement and Fostering Connections

Successfully engaging and interacting with your audience on social media is essential for forging lasting relationships and establishing trust. Implement these strategies to enhance your social media engagement:

– Be Responsive: Promptly reply to comments, messages, and inquiries from your audience, demonstrating your attentiveness and commitment to providing excellent customer service.

– Encourage Interaction: Craft posts that encourage your followers to engage with your content, such as asking open-ended questions or soliciting their opinions on market trends.

– Collaborate with Influencers: Partner with local influencers, businesses, or community organizations to expand your reach and connect with new audiences.

– Utilize Hashtags and Geotags: Incorporate relevant hashtags and geotags in your posts to increase visibility and tap into location-specific audiences.

4. Incorporating Smart Tools and Features for Maximum Impact

Leveraging advanced tools and features can help streamline your social media efforts and enhance the effectiveness of your strategy. Consider implementing the following resources and tactics:

– Automate Social Posting: Utilize social media scheduling tools, like Zentap’s automated social posting, to save time and maintain a consistent posting schedule.

– Utilize Analytics: Make data-driven decisions by monitoring social media analytics to track the performance of your content and refine your strategy accordingly.

– Explore Platform-Specific Features: Take advantage of unique features offered by each platform, such as Instagram Stories, Facebook Live, or LinkedIn native videos, to diversify your content and increase engagement.

– Optimize Content for Mobile: Ensure your content and property images are optimized for mobile devices to provide an optimal viewing experience for your audience.


By effectively leveraging social media platforms, creating compelling and shareworthy content, boosting audience engagement, and incorporating smart tools and features, real estate professionals can elevate their marketing efforts and drive business growth. Building a strong social media presence not only increases visibility but also fosters meaningful connections and distinguishes your brand in the competitive real estate landscape.

At Zentap, we’re committed to helping real estate professionals enhance their marketing and digital presence with our innovative real estate marketing solutions, including automated social posting, branded video content, local market updates, lead generation, and agent websites. By embracing the power of social media and utilizing our industry-leading tools and insights, you can harness the full potential of these platforms to propel your real estate business to new heights. Contact us today.

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Using Social Media Tactics to Advance Your Real Estate Enterprise

In the dynamic realm of real estate, the power of social media is no longer a secret. It has become an integral tool for success, providing unprecedented opportunities to reach potential customers and make meaningful connections. The digital landscape is teeming with potential, and the real estate industry is not exempt from its influence.

The game of real estate has evolved; traditional marketing methods are rapidly being overshadowed by the digital revolution. Social media, with its vast reach and interactive capabilities, has emerged as a powerful marketing strategy, playing a vital role in the real estate industry’s continued growth and success. This article seeks to unveil the top social media strategies that can be pivotal in advancing your real estate business.

Effective Social Media Strategies for the Modern Real Estate Entrepreneur

1. Choosing the Right Social Media Platforms

Before diving headfirst into social media, it’s crucial to select platforms that best align with your business objectives and audience preferences. Here’s an overview of the most popular platforms for real estate professionals:

  • Facebook: With its massive user base and comprehensive ad options, Facebook is perfect for sharing listings, engaging with followers, and promoting events.
  • Instagram: This visually-driven platform allows you to showcase stunning photos and videos of properties while building a lifestyle-focused brand.
  • LinkedIn: Leverage LinkedIn’s professional network to build credibility, share industry insight, and connect with potential clients.
  • Twitter: Use Twitter to share real-time updates, participate in industry conversations, and engage with influencers in the real estate market.

2. Crafting Engaging Content

Creating content tailored to your audience’s preferences and needs is the key to social media success. Mix and match the following types of content to keep your followers engaged and interested in your services:

  • Property Listings: Use visually appealing images or videos to showcase available properties, including key details and features that make them stand out.
  • Educational Posts: Share articles, statistics, and tips to educate your followers about the real estate market, buying and selling processes, and home improvement ideas.
  • Local Community Highlights: Engage with your community by sharing local events, points of interest, and recommendations for beloved businesses, highlighting your local expertise.
  • Personal Stories and Testimonials: Share success stories, client testimonials, and behind-the-scenes glimpses to humanize your brand and build a personal connection with your audience.

3. Harnessing the Power of Paid Advertising

Maximize the reach of your social media presence by taking advantage of paid advertising opportunities to boost your exposure and generate leads. Here are some tips for effectively utilizing paid ads:

  • Define Clear Advertising Goals: Set specific and measurable objectives for your campaigns to help you allocate your budget efficiently and track success.
  • Use Laser-Targeted Ad Targeting: Leverage platform-specific targeting tools to reach your ideal audience by demographics, interests, behaviors, and location.
  • Test Different Ad Formats: Experiment with various advertising options, such as photo, video, carousel, and Stories ads, to determine which format performs best for your goals.
  • Monitor and Optimize Your Campaigns: Continuously evaluate the performance of your ad campaigns and adjust variables like audience targeting, ad creatives, and budget allocation to maximize your return on investment.

4. Analyzing and Improving Your Social Media Performance

Consistent tracking and analysis of your social media performance are crucial to refining your strategy and ensuring you’re making the most of your efforts. Monitor these essential metrics to gauge your success and identify areas for improvement:

  • Reach and Impressions: Measure the extent of your social media presence by assessing your reach (i.e., unique users who saw your content) and impressions (i.e., the total number of times your content was seen).
  • Engagement: Track metrics like likes, comments, shares, and saves to determine how your followers interact with your content and identify the types of posts that resonate most.
  • Conversions and Leads: Use platform-specific tools, such as Facebook Pixel and conversion tracking on LinkedIn, to measure the number of leads, inquiries, or other desired actions resulting from your social media efforts.
  • Return on Investment (ROI): Evaluate the ROI of your social media strategy by comparing the results you’ve achieved (e.g., leads, sales, or brand awareness) against the time and resources invested.

Boosting Your Real Estate Business Through Innovative Social Media Strategies

Social media marketing presents enormous opportunities for real estate professionals to expand their reach, engage with potential clients, and drive business growth. In this era of constant digital evolution, let’s navigate the vast world of social media together, harnessing its potential to propel your real estate business to new heights of success.

At Zentap, we are committed to providing real estate professionals with the software solutions they need to succeed in a competitive market. Our platform streamlines your marketing efforts, enabling you to focus on what’s essential—building relationships and growing your business. Discover the Zentap difference and elevate your real estate marketing strategy today with our automated social media posting services!

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Harnessing the Power of Social Platforms to Boost Brand Visibility for Real Estate Agents

In today’s digitally-driven world, real estate professionals need to actively engage with clients and prospects across multiple marketing channels. One such channel that has emerged as a powerful tool for brand visibility and lead generation is social media marketing. By cultivating a strong presence on popular social platforms such as Facebook, Instagram, LinkedIn, and Twitter, real estate agents can showcase their expertise, engage their target audience, and ultimately convert prospects into clients.

In this comprehensive guide, we will delve into the importance of social media marketing for real estate professionals and provide actionable strategies for effectively harnessing the power of social platforms to grow your business. From understanding the unique features and strengths of different platforms to creating compelling content that resonates with your audience, we will cover key aspects of social media marketing and equip you with the insights needed to thrive in this dynamic marketing landscape.

At Zentap, our focus is on empowering real estate agents with cutting-edge digital marketing tools and expert guidance to streamline their marketing efforts and drive business growth. With our tailored solutions and industry expertise in social media marketing, you can confidently elevate your online presence, expand your reach, and dominate your local market in a highly competitive digital age. Embrace the possibilities offered by social media marketing and partner with Zentap to create an impactful social media strategy that sets you apart from the competition.

1. Understand the Unique Features of Different Platforms

Each social media platform offers distinct features and strengths, catering to diverse user preferences and behaviors. To optimize your social media marketing efforts, consider the unique aspects of different platforms and tailor your strategies to leverage their specific strengths:

  • Facebook: As the largest social network, Facebook offers vast potential for connecting with a broad audience. Utilize Facebook’s advertising tools, such as targeted ads and sponsored stories, to reach niche segments and foster community engagement through groups, events, and live video content.
  • Instagram: A visually-driven platform, Instagram is perfect for showcasing eye-catching images of your listings, neighborhood highlights, and behind-the-scenes content. Effectively engage users by leveraging Instagram Stories, Reels, and targeted hashtags.
  • LinkedIn: A professional networking site, LinkedIn allows you to demonstrate your industry expertise, engage in relevant groups, and connect with potential clients and referral partners.
  • Twitter: With its fast-paced, bite-sized content format, Twitter enables you to share timely market updates, engage in industry discussions, and join trending conversations to boost your online visibility.

2. Create Compelling and Targeted Content

To captivate your audience and ensure that your social media marketing efforts yield tangible results, focus on crafting high-quality and targeted content that resonates with your target audience:

  • Share Your Success Stories: Highlight your accomplishments and satisfied clients through testimonials, client reviews, and before-and-after images to showcase the value of your services.
  • Promote Local Communities: Position yourself as a local expert by sharing engaging, location-specific content that highlights neighborhood events, attractions, and market trends.
  • Offer Helpful Tips and Insights: Provide valuable, informative content on topics like home-buying tips, market updates, and home improvement ideas to establish credibility and trust with your audience.
  • Utilize Visual Content: Leverage eye-catching images and engaging video content to showcase your listings and draw attention to your social media presence.

3. Engage Actively with Your Audience and Monitor Your Performance

Consistent and active engagement with your followers is crucial to maximizing the impact of your social media marketing efforts:

  • Monitor and Respond to Comments: Keep track of interactions on your social media posts, and make an effort to respond promptly and thoughtfully to comments and questions from your audience.
  • Initiate Conversations: Proactively engage with users by initiating conversations, sharing content from industry influencers, and joining in on relevant discussions.
  • Analyze Your Performance: Regularly review your social media analytics to evaluate the effectiveness of your content and strategy, identifying areas for improvement or opportunities for growth.

4. Stay Consistent and Maintain a Balanced Strategy

To cultivate a loyal following and continuously generate leads through social media marketing, consistency and balance in content strategy are vital:

  • Set a Posting Schedule: Develop and maintain a consistent posting schedule to keep your audience engaged and informed regularly.
  • Promote Thoughtfully: While marketing is the ultimate goal, it’s essential to strike a balance between promotional content and content that adds value or entertains your audience to prevent them from feeling overwhelmed with constant sales pitches.
  • Automate and Plan Ahead: Utilize tools like social media scheduling software to automate your posts and ensure consistency, even during busy periods.


Social media marketing offers real estate professionals invaluable opportunities to engage their target audience and drive meaningful results for their business. By embracing the strategies outlined in this guide, you can effectively harness the power of social platforms and boost your brand visibility, attract leads, and dominate your local market in today’s competitive digital landscape.

At Zentap, our mission is to empower real estate agents with state-of-the-art digital marketing tools and industry expertise designed to optimize and streamline your marketing efforts. With our tailored solutions and focus on social media marketing, you can confidently elevate your online presence, expand your reach, and achieve lasting success in the dynamic realm of real estate. Partner with Zentap to develop an impactful social media strategy with our automated social media posts.

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Top 6 Real Estate Social Media Tips for Savvy Realtors

As a realtor, you know the importance of maintaining a strong digital presence to connect with potential clients and showcase your listings. Social media is a powerful tool for real estate marketing, but it can be challenging to consistently develop fresh and engaging content ideas. 

With the right mix of creativity, strategy, and digital marketing for realtors, you can make a lasting impression on your audience and grow your business. Here are some unique real estate social media post suggestions that will help you stand out from the competition and attract more clients.

1. Showcase Stunning Property Photos and Virtual Tours

A picture is worth a thousand words, and this certainly holds true in real estate marketing. High-quality images and virtual tours of your listings can quickly grab the attention of potential buyers and showcase the best features of a property. 

Consider creating a regular post series, such as “Featured Property of the Week” or “Virtual Open House,” where you can highlight stunning visuals and provide a glimpse into the homes you’re selling.

2. Share Local Market Updates and Industry Insights

As an expert in your local real estate market, sharing regular updates and insights on current trends can help establish your authority and credibility. Consider creating informative graphics or short videos that provide a snapshot of the latest market stats, such as average home prices, days on the market, and inventory levels. 

You can also share your thoughts on recent news articles or blog posts about the real estate industry, offering your unique perspective and expert advice.

3. Highlight Client Testimonials and Success Stories

Sharing client testimonials and success stories on your social media channels is a powerful way to showcase your expertise and the value you bring to your clients. With permission from your clients, consider creating short video interviews or written testimonials that describe their experience working with you. 

These posts can help build trust with potential clients and demonstrate the positive impact you’ve had on others’ lives.

4. Offer Homebuying and Selling Tips

Educational content is always a hit on social media, and offering valuable tips and advice for home buyers and sellers can help you attract and engage potential clients. Create a series of posts or videos that cover various aspects of the home buying or selling process, such as how to prepare a home for sale, the importance of staging, or what to look for during a home inspection. 

This type of content not only positions you as an expert but also provides valuable information that your audience can apply to their own real estate journey.

5. Participate in Local Community Events and Initiatives

As a real estate professional, your success is closely tied to the local community. Show your support and involvement by sharing updates on local events, initiatives, and causes that you’re passionate about. 

This could include attending a charity event, sponsoring a local sports team, or participating in a neighborhood cleanup. Sharing these experiences on social media can help you connect with your audience more personally and demonstrate your commitment to the community you serve.

6. Showcase Your Personality and Behind-the-Scenes Moments

Trust and rapport are essential in building strong relationships with clients in real estate. One way to foster these connections is by showcasing your personality and providing a behind-the-scenes look at your day-to-day work. 

Share candid photos or videos from your office, client meetings, or property showings, and offer a glimpse into what makes you unique as a real estate professional. This content can help humanize your brand and make you more relatable to potential clients.


By incorporating these fresh real estate social media post ideas into your digital marketing strategy, you’ll be well on your way to building a strong online presence and attracting new clients. 

Remember to be consistent in your posting schedule, engage with your audience through comments and messages, and always strive to provide valuable, informative, and entertaining content. With time and effort, your social media channels can become a powerful tool for driving business growth and success in the competitive world of

Searching for top-notch marketing tools for real estate agents? Your search ends with Zentap! We are dedicated to helping realtors optimize their marketing strategies by designing tailor-made campaigns, monitoring leads, generating new leads, and managing property listings – all under one roof. 

Our experts can develop campaigns targeting specific markets or properties, which can be further personalized to align with your objectives. In essence, we offer a comprehensive solution for real estate marketing. Let us assist you in maximizing your real estate business potential. Get in touch with us today to begin!

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Why Social Media Marketing is Important for Real Estate?

While we move through this digital age, businesses can benefit greatly from using social media to their advantage. In this article, we will go over how businesses are able to increase awareness and advertise to a much bigger audience by using social media. Introducing social media marketing to the real estate industry has significantly changed the way of doing business.

According to The Nation Association of Realtors, here are some facts about social media marketing in real estate:

  • 77% of realtors are using some form of social media marketing
  • 47% of businesses state that social media results in higher quality leads than other places 
  • And the most important one: 99% of millennials start their new home search online rather than in person

These facts all point to the importance of social media marketing in the real estate industry. If you are wondering where to start – continue reading and we cover the different uses for each platform, and how you can use it to improve your social media marketing!

Marketing tools for Real Estate

There are many different platforms for social media marketing. The most popular platforms for real estate agents are Facebook, LinkedIn, and Instagram. Each platform has different uses and strengths. In this section, we will dive into the benefits of each one.


Facebook is a classic social media platform. Sharing videos and photographs of listings on this platform is a good way to reach a larger audience than in-person marketing. Generally, Facebook tends to source an older audience making them the perfect target demographic looking to purchase a new home. Furthermore, they are more likely to be a financially established audience. The main benefits of using this platform include: sharing new listings, property photos, and sharing any updates. Facebook also has a business feature making it easy to view your analytics to understand how many users your posts are reaching.

Another important feature Facebook offers is Facebook Ads. Using Facebook Ads, you are able to directly target demographics and users who might have an interest in buying a property in the listed area.

Pro tip: Even if you are not currently running Facebook Ads, make sure to put the Facebook Pixel on your website so you can track valuable data on who is visiting your website, for when you do decide to run ads. The pixel is free and allows you to later run retargeting or lookalike audience ads by tracking your site visits. 

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As a B2B network, LinkedIn is not always somewhere to first meet new clients. However, maintaining an updated and professional LinkedIn profile adds credibility to your name. It is a place to show off your industry experience and build trust with your audience. Clients are more likely to work with you if your credentials shown on your profile are in line with what they are looking for in an agent. LinkedIn is essentially a digital resume for anyone to see, as well as a good way to make connections in the real estate industry. If you do not have a LinkedIn profile, consider creating one to enhance your online presence.

Another function of LinkedIn is creating a company page if applicable.

Pro Tip: LinkedIn also allows you to connect to successful professionals in your network, like doctors and lawyers who are financially stable, and build relationships with them that you can later benefit from. 

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Instagram is one of the most popular social media platforms used for real estate right now. It is an easy way to share photos and listings. The visual content-based app allows you to post directly from your phone to your profile. Additionally, the story feature makes it easy to keep up with daily property updates and for your followers to get to know more about you. Instagram is very collaborative for businesses by offering creator/business profiles. If you already have an account, you are able to easily switch to a business profile. With this feature, users can call or message you directly from the app and you have access to robust analytics to see who is engaging with your content.

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What Type of Content Should You Post on Social Media?

This is a question we often get asked and it can be quite overwhelming when you are starting from scratch and are not sure what type of content you should be posting about. Here are some suggestions and we also provide a free monthly content calendar that you can receive by signing up for our emails.

Content Ideas for Social Media

  • Property photos 
    • Ensure they are high-quality photographs
  • Success stories and client testimonials
  • Company milestones
  • Industry and market news
  • New listings and properties
  • Home tips and renovation ideas
  • Current event coverage
  • Community/Neighborhood updates
social media marketing | zentap blog

How to Grow Your Social Following as a Real Estate Business

Promote Your Social Media Profiles Anywhere You Can

The more you are engaging with your social platforms, the more likely you will be seen. 

Here are some simple ways you can increase your social presence:

  • Include social media handles in your email signature
  • Add your social media handles and icons to your business card
  • Feature your social media accounts on your website

Don’t Forget About Your Socials

Being consistent and posting often will keep your social algorithm up, as well as maintain an audience who expects to see your posts! Posting daily stories may seem like a lot but it will keep you in the minds of your prospects and remaining top of mind is vital for them to call you when they are looking to buy and sell. 

Let Everyone See Your Wonderful Personality Through Your Social Presence

Let your followers get to know a little bit about your personal life. This will give them a reason to want to connect with you. This can be done by making a joke, posting a meme, and telling stories to your audience.

Need Help With Your Social Media?

If you feel like this is all very time-consuming and you still need help, consider Zentap’s social scheduling feature where we post branded content on your behalf to all three of these platforms, so you can focus on your real estate business. You can view our plans here

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5 Social Media Mistakes Real Estate Agents Should Avoid

Social media seems to mystify most real estate agents. Some say they don’t feel it’s a necessary part of their marketing plan, which by the way, it really should be. For those who buy into the importance, a lot of social media best practices are still a mystery.

At Zentap, we use social media daily and suggest that others do the same. In this blog post, we’re going to walk through the top 5 things real estate agents should avoid doing on social media, and talk about some strategies you can use to elevate your business.

The Social Media Mistakes

1: Posting Listings Only

If all you ever post is listings, your feed is not going to be very engaging. To be clear, we are not saying you shouldn’t share your new listings – just that listings should not be the only thing you are sharing on your social media pages.

People come to social media to be social and find things that entertain and/or educate them. If they only see you selling, they’re not going to feel excited when they see your posts.

Share your listings, but make sure you also show who you are and not just what you do.

2: Worried About Being Too Repetitive

Yes, we just said don’t post only listings.  But you should certainly have some consistency in your messaging.

As you know, it’s currently a super-tight, super-competitive, seller’s market. Your prospective clients and audience need to know this. Most don’t even know what that means. So you need to tell them and tell them often.

It’s natural to want the most likes possible, so it’s understandable that you worry about being too repetitive. But trust us, this is like stubbing your toe —a big deal to you but not really to anyone else

3: Not Engaging With Your Audience

Lack of engagement is a major mistake that we see many real estate agents make, especially on Instagram. Like, share, and comment on your audience’s content, NOT JUST YOURS. When they respond, comment back! Facebook and Instagram algorithms weigh heavily on engagement, and when you engage that prompts amplification.

A great way to encourage engagement is to ask a question in response to your audience’s comments on your social media content. This prompts them to answer and provides you the ability to keep the conversation going.

With social media, you have to give what you want. Being engaged with your audience and on other pages is how you grow a loyal following on social media and in your real estate business.

4: Worrying About Being Too Personal

This is by far one of the BIGGEST mistakes we see agents making. Shying away from showing stuff other than real estate is not helping you. The common misconception is that their clients/ friends/ family want to see them buttoned up and professional all the time. News alert! This couldn’t be farther from the truth.

You NEED to be sharing about who you are, your family, your pets, and your hobbies.

You NEED to be relatable.

Share silly things your pet did or pictures of the latest event you attended to help build trust.  Followers will feel like they know you and people want to do business with people who they know and trust.

Here’s a great examp

5: Directly Asking for Business

We understand this may seem super-counterintuitive. You might be asking, how are we to get business if we don’t promote it?

If you are running an ad, yes you should be asking directly for business. But you should not constantly ask for business on social media.

We suggest the 80/20 rule, instead where 80% of your posts should be content that educates/entertains and 20% should be asking for business.

Asking for business consistently can come across as desperate. Remember, people go to social media to be entertained, not to be sold to. When you find yourself asking for business, try to reword it so you are offering help. You will see what we mean.

As you think about how to implement these strategies on social media, Zentap offers additional services that can help you build your brand through social media and overall digital presence. To find out more, schedule a call with one of our trained marketing specialists by clicking here.

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Build Brand Trust by Leveraging Social Media

If you want to build and maintain relationships with prospects, you need to first build brand trust. As a real estate agent, you can leverage social media to convey your trustworthiness. There is a very easy way to do this when done right. In this blog post, we will share a few strategies that will help you improve your brand trust.

Define Your Story to Build Brand Trust

Real estate agents are great with storytelling, but oftentimes don’t carry this over into their social media presence. Too often they just post pictures of listings and other real estate content without posting anything relatable. Telling your story and sharing content about who you are in addition to your real estate content helps break down the wall. Doing this makes you become more relatable. It’s common knowledge that if you can relate to someone, you are more likely to trust them.

Not sure what to post that will help tell your story? Share why you got into real estate. Share posts about things you do in the community. Create a content calendar based on national holidays and relate them back to you if applicable. These are just a few examples of what you can post to build brand trust.

Content Calendar Example for Brand Trust | Zentap
This is the one we created for our clients in March that we send out to them on a monthly basis. If you want to receive these along with other added benefits, we invite you to sign up!

Share Your Local Market Knowledge

The average person uses social media several hours a day. All of these people are looking for content that provides value to them. Some of the more trending content and Instagram reels focus on educating people about something.

Real estate agents have access to a plethora of local market data and knowledge. You can leverage this to build brand trust by sharing it in posts. Local Market Report videos and Single Data Snapshots are a great way to do this. You can also create a fun reel showing your face and sharing this information in an engaging text bubble format.

Local Market Info to Build Brand Truct | Zentapa
Example of Local Market Single Data snapshot shared on on Agent Instagram page.

Build Brand Trust by Engaging

If you want to be trustworthy, engaging with comments and your follower’s posts is one of the easiest ways to do this. We know that as an agent you are always super busy. But, setting aside some time in your day to engage on social media will payout in the end and allow you to remain top of mind and relevant.

Think about this… would you want to trust someone who never responds or someone who does. It’s just another step in improving your brand trust so that you can close more deals.

All these tips for social media, when done in a consistent manner, will help you grow your brand trust. As you think about how to implement these strategies on social media, Zentap offers additional services that can help you build your brand trust and overall digital presence. To find out more schedule a call with one of our trained marketing specialists by clicking here.

Social Media Tips

Making the Most of Your LinkedIn Profile

LinkedIn is One of the Most Important Social Media Platforms

This is especially true for real estate agents. Where other social media platforms lack professionalism, LinkedIn excels.  It provides a social network and space revolving around your professional goals. Unlike Instagram, Twitter, or TikTok, you can expect less noise, fewer politics, and more business-centered content on LinkedIn. This also makes it a great tool to grow your professional network.

As a real estate agent, it’s no secret that you must utilize social media. If you are not yet on LinkedIn or haven’t touched your profile in some time, we highly recommend taking a moment to explore the platform and see what it has to offer.

In this week’s blog post, we will be discussing 4 key steps to making the most out of LinkedIn:  Optimizing your profile, developing a posting plan, expanding your network, and utilizing the platform to generate leads.

4 Keys to LinkedIn

1. Optimize Your Profile

Think of your LinkedIn profile as your store-front. If the facade of your store is decrepit, unappealing, and outdated, it will look like just that. When potential clients find your LinkedIn profile online, you want them to be presented with an updated and accurate representation of your real estate brand and your services.

Here are some tips to optimize your profile: 

  • List your full name, title, and brokerage.
  • Include your specialized market area (if relevant to your business).
  • Update your profile photo to include a professional headshot.
  • Add your contact information: email, website, links to other social media, etc…
  • Use your cover photo to reflect your business.
  • Constantly update your summary or about page. This is where you can describe your experience and expertise in 1-2 paragraphs. Who are you? What do you do? What makes you qualified to excel in your profession? This should all be considered and written in the first person.
  • Update your work history to reflect where you are now and where you have been.
  • Update your skills and expertise. Select around 10 keywords that describe your skillset and can be used to identify your unique specialties.
  • You can use photos or videos to enhance your profile. If you have an “about” video or any testimonials, you can add them to the featured section of your profile.

*Your profile is where you are showcasing your established brandConsider updating your profile at least twice a year!!

2. Post on a Consistent Basis

Like any other social platform, in order to get the most out of your LinkedIn profile, you need to be active! Post status updates a minimum of 3-5 times a week consisting of market-relevant content that aligns with your real estate brand. Take 10-15 minutes a day to interact and engage with your network. This will considerably improve your social presence and your networking game!

Here are  ideas for LinkedIn posts and activities:

  • Post links to articles about the market.
  • Post original content (Using video is a great way to establish your brand).
  • Zentap can help you generate branded content, including market data and industry-relevant content posted to your LinkedIn page daily.
  • Post questions or polls.
  • Don’t just post listings!
  • Post to your LinkedIn stories and provide an in-depth look into your business.
  • Try connecting with new people daily via search.
  • Comment on other posts throughout the week.


3. Expand Your LinkedIn Network

LinkedIn is THE destination to connect with potential clients, prospects, colleagues, and other real estate professionals. Building your network will directly translate to increasing your social presence and the overall credibility of your brand. As your social network grows, so does your referral network!

Here are some tips on how to expand your LinkedIn network:

  • Add your public profile link to your email signature.
  • Add all your social media channels to your email signature.
  • Add past and current colleagues and clients.
  • You can easily paste your exported client list into LinkedIn under “Add Connections.”
  • Reach out to potential and current clients via LinkedIn
  • Connecting through LinkedIn is easy and professional. It is much easier to connect with someone you just met via LinkedIn than Facebook!
  • Join industry-relevant groups and comment on articles or threads.


4. Generate Leads With LinkedIn

The platform can be used as a tool to generate new leads and connect with potential clients. Because it is designed for business, when connecting with potential clients, you have to cut through much less noise. This means that when you send a direct message, you will be 1 of 4 unread messages as opposed to 1 of 400 and your content is more likely to be viewed by your intended audience.

You can get a much higher engagement rate with LinkedIn than with other platforms. As you build more professional relationships, you will soon be able to convert those relationships into leads, rather than depending on just past clients for lead generation.

For those who are pressed for time, LinkedIn offers paid promotion options to help you reach leads; however, these services are not cheap in comparison to Facebook. Zentap, alternatively, offers tons of information and services when it comes to real estate lead generation that could be useful to your business.

Ultimately LinkedIn is an Extremely Useful Platform…

When it comes to building relationships and expanding your network. By optimizing your profile, remaining consistent, expanding your network, and utilizing your network to generate leads, you will absolutely make the most out of your LinkedIn profile!

Social Media Tips

Brand Awareness Demystified

For some of you, the notion of Brand Awareness is something either you don’t think is valuable or simply do not understand exactly what it is and how to increase it.  That‘s why for this week’s blog post we are going to help shine some light on the subject and demystify it.

Let’s start with defining what Brand Awareness is not.  It is not Lead Generation, Search Engine Optimization (SEO), or Email Campaigns.  Those efforts help grow your engagement after you have created the awareness.

Before you look to get people to convert, you need to gain trust and credibility by having a reputable brand. Think of brand awareness as a Super Bowl commercial or a billboard in a prominent area – it helps people become familiar with a product or service by seeing that name and ad and creating repetition, which ultimately drives sales.

Brand Awareness is recognition of your service by your brand name. Creating brand awareness is key when promoting your real estate brand.  Awareness of your brand includes highlighting the qualities that distinguish you from your competition.  Meaning you’re top of mind for buyers and sellers in your area when they think of an agent.

How Brand Awareness Works

Consistency is key in brand awareness.  If you are bipolar with your message and the image you present, then your brand will be perceived as unstable.  Your brand image is your first impression, and we all know first impressions are everything.  Buying and selling a home is a big decision.  The more you can display that you are stable and trustworthy, the more you will be perceived as such.

If you have a cohesive brand image you will easily grow your awareness.  This means everything that represents you on social media, your website, and elsewhere.  For example, your logo, headshot, branded colors, website, and bio’s should all be consistent.

You can create this awareness in person at social mixers (if and when possible) and on social media.  Join groups that align with your brand and things you support in your community.  Be your branded self while being genuine in these situations.  Take every opportunity you can to validate who you are, what you offer, and how you can help.


Brand Awareness Vs. Lead Generation

Although these two have a common goal to drive action, they are not the same.  Brand Awareness increases the size of your audience.  Lead generation targets certain people in your defined audience to get them to trade contact information for your service.

If you have properly carried our best practices for establishing your brand, your lead generation will be that much more effective.  This is because once your ad pops up, users will have already had exposure to your name and brand.  Which means they will be a lot more willing to convert. This is exactly why brands spend millions of dollars on brand awareness campaigns.

Ponder this, the more times you see a Pepsi commercial, the more likely it is that you will buy Pepsi when you go to a store or to order a drink  – that’s a fact.  Additionally branded content used with lead generation helps reinforce your audience’s awareness of your brand.

If you would like to get even more information about brand awareness and how Zentap can help you establish this along with exclusive lead generation check out or click here to schedule a call with a Zentap team member.

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