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Enhancing Your Real Estate Digital Marketing Strategy with Video Content

video content

In the fast-paced world of real estate, standing out among the competition is vital to driving business growth and reaching new clients. One powerful way to achieve this is by incorporating engaging and impactful video content into your digital marketing strategy. Videos offer a unique opportunity to showcase your properties, demonstrate your expertise, and connect with potential clients on a more personal level. With this medium, you can deliver your message in a visually appealing and interactive format, making it easier for your audience to understand, engage with, and share your content.

In this blog, we’ll explore the various ways you can enhance your real estate digital marketing strategy with video content, discussing the different types of videos you can create, best practices for producing compelling and professional visual material, and the essential elements of impactful storytelling through video. By understanding how to incorporate video content effectively into your marketing efforts, you can drive greater audience engagement, showcase your unique offerings, and stand out in the competitive real estate landscape.

At Zentap, we’re committed to helping real estate professionals elevate their marketing with our innovative solutions, including automated social posting, branded video content, local market updates, lead generation, and agent websites. By embracing video content and utilizing Zentap’s industry-leading offerings, you can create a winning digital marketing strategy that captivates your target audience and accelerates your real estate business growth.

Join us as we delve into the dynamic world of video content for real estate digital marketing, providing valuable insights, tips, and best practices to help you create captivating visual material that captures your audience’s attention and propels your business forward.

1. Types of Video Content for Real Estate Marketing

There are a variety of video formats that real estate professionals can utilize to engage their audience and showcase properties. Consider incorporating some of the following video types to diversify and enrich your digital marketing strategy:

  • Property Tours: Create immersive and visually engaging tours of your property listings, showcasing unique features and the overall ambiance of the space. This allows potential clients to experience a walk-through of the property from the comfort of their homes.
  • Neighborhood Spotlights: Highlight the surrounding community and local attractions, offering insights into the area’s unique characteristics, amenities, and lifestyle. This enables homebuyers to gain a better sense of the neighborhood in which they may be potentially investing.
  • Testimonial Videos: Feature satisfied clients sharing their positive experiences working with you, providing authentic social proof to potential clients, and establishing trust and credibility.
  • Expertise Showcases: Share educational content that demonstrates your knowledge of the real estate market, addresses common client concerns, or offers helpful tips and advice for buyers and sellers.

2. Best Practices for Producing Compelling Video Content

To ensure professional and engaging visual material, it’s essential to follow best practices for producing video content. Keep the following guidelines in mind when creating your real estate marketing videos:

  • Maintain High Production Quality: Invest in quality camera equipment, lighting, and editing software to produce high-quality video content that reflects the professionalism of your brand.
  • Optimize Video Length: Keep your videos short, engaging, and to the point, aiming for no longer than 2-3 minutes to maintain viewer attention. For more detailed content, consider breaking it up into a series of shorter videos.
  • Incorporate Effective Storytelling: Utilize storytelling techniques to create an emotional connection with your audience, evoking a sense of intrigue, relatability, and trust.
  • Include Clear Call-to-Actions: Encourage your viewers to take the desired action after watching your video, such as contacting you, visiting your website, or sharing the content with their network.

3. Essential Elements of Impactful Storytelling through Video

To create captivating videos that resonate with your audience, incorporate the following elements of impactful storytelling into your content:

  • Establish a Clear Purpose: Define the primary goal and message of your video in advance, ensuring a focused narrative that effectively communicates your desired outcome.
  • Create Emotional Connections: Tap into the emotions of your audience by sharing relatable stories, showcasing the human aspect of your brand, and evoking feelings such as excitement, nostalgia, or aspiration.
  • Utilize Strong Visuals: Craft visually appealing content with high-quality imagery, dynamic camera angles, and captivating graphics to draw the viewer’s attention and maintain engagement.
  • Incorporate Engaging Audio: Use clear and articulate voice-overs, background music, or sound effects to enhance the viewing experience and create a polished, professional final product.

4. Maximizing Exposure and Engagement with Your Video Content

After creating your video content, it’s essential to share and promote it effectively to maximize exposure and audience engagement. Utilize the following strategies to get the most from your video marketing efforts:

  • Share on Multiple Platforms: Distribute your video content across various digital channels, including your website, social media, email marketing, and real estate platforms, to reach the broadest audience possible.
  • Optimize for SEO: Incorporate relevant keywords, tags, and descriptions in your video titles and descriptions to optimize visibility in search engine results and increase organic traffic to your content.
  • Encourage Social Sharing: Make it easy for viewers to share your video content on their social networks by including sharing buttons and encouraging them to spread the word within their circles.
  • Monitor Performance Metrics: Track video engagement metrics, such as views, likes, comments, and shares, to evaluate your content’s performance and make informed decisions about future video marketing efforts.

Conclusion

By integrating compelling video content into your real estate digital marketing strategy, you can engage your audience, showcase your properties, and drive business growth. Diversifying your marketing efforts with property tours, neighborhood spotlights, and testimonial videos will help you capture your audience’s attention and propel your business forward.

At Zentap, we’re committed to supporting real estate professionals with innovative marketing solutions, including automated social posting, branded video content, local market updates, lead generation, and agent websites. Embracing the power of video and utilizing our industry-leading offerings, you can create a winning digital marketing strategy that captures the hearts and minds of your target audience, ultimately accelerating your real estate business growth. Contact us today to get started on your real estate marketing videos!

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Top 3 Real Estate Marketing Trends for 2019

 

2019 is already here and you should be prepared for changes in consumer habits. As a real estate agent, you should look ahead and strategize a plan of attack for the rest of the year. This way you’ll stay ahead of your competitors by preparing yourself for what’s to come. With that in mind, we’ll discuss a few of the major real estate trends to expect in 2019.

Millennials Buying Homes

Real estate agents must adapt to how these younger buyers are searching for homes. It’s  time for agents to start really utilizing tools like social media and PPC campaigns to showcase the properties they offer. Understanding how today’s buyers are searching for information and making purchase decisions can help agents tremendously in 2019.

Little things like learning real estate photography to upload quality photos and incorporating videos to highlight certain aspects and places within the community that may appeal to millennials, will make a world of difference when selling to these prospective buyers. If you haven’t done so already, it’s also best to keep up with local trends and regulations through real estate continuing education.

Technological Transformation in Real Estate

There will be an influx of buyers in 2019 who are looking to infuse the latest technology into their homes. Rapid urbanization along with population growth will propel the real estate industry as expected in the upcoming years.

But along with those, technology, especially in this digital era will play a bigger role in the industry. Technology has already transformed the process of home buying, as we’ve gone from reading print ads to using mobile apps in a matter of years. Now it’s expected to come in with a bigger influence in 2019’s housing trends and homeowners preferences. Make sure to educate yourself on this so you can help guide your clients.

Rising Trend of Downsizing

Downsizing is a movement that revolves around individuals looking for a simpler, less materialistic way of life. The point is to buy functional homes that meets the owners’ needs and satisfies their way of life, without any excess. As a real estate agent, it’s going to be your job to make it easier for clients to downsize. There will likely be a bunch of queries coming your way, so it’s important to understand why in some cases having less is more. Remember, realtors aren’t just selling homes, their business is also about helping people as they navigate through life changes and very important decisions for their future.

Zentap has invested millions in our technology to help you generate leads and have a robust social media presence that includes branded content and videos. We are offering a free 2019 strategy session to help you achieve your goals! Schedule your session today and get ahead of the competition!

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4 Advanced Tips to Use Instagram for Your Business


Promoting your business on Instagram can consist of many different marketing techniques. The application has been growing at an astonishing rate and businesses have adopted Instagram as one of their main revenue generating tools. The amount of growth this platform has seen within the last few years has created competition within the app. But with a planned out marketing strategy and a firm brand identity, your business can get a great deal of exposure via Instagram. Here are 4 advanced ways to promote your business on Instagram to help set yourself apart from local competitors.

Engage and interact with others on Instagram

Instagram is a wonderful way to interact with your audience and to building relationships within your community. Following, liking, and commenting on people’s photos is a great way to grow and maintain your network. Because you’re likely in the real estate community, try searching relevant hashtags like #luxuryhomes and #househunting. Then, engage and interact with users who are also sharing posts with these hashtags.

Call to action

You can find calls to action either within the photo itself, the caption, or the users bio at the top of their page. You can use CTA’s to directly link viewers to your website from the Instagram application. Another simple way to use CTA’s is to ask your viewers to “comment and tag someone who would love this house” in the caption to generate traffic to your profile.

Promote your product via testimonials

Creating a series of short testimonial videos is an effective form of marketing on Instagram. Hand written testimonials can be a long process, but video testimonials are less time consuming and offer a more personal, authentic way to promote your services. They provide credentials to your company and give evidence that your customers loved your services and would recommend you.

Create digital flyers and current listing videos

The most important aspect of real estate marketing is making potential buyers aware of your current listings. Because of this, creating high-quality videos and flyers for your open houses and listings is a must. Here at Zentap, we offer full service social media management to brokers and realtors. Our digital marketing team works to create unlimited listing videos and flyers for all of your current listings. If you are interested in learning more about how Zentap can increase your company’s social media presence, schedule a consultation with one of our experts by clicking here: https://www.zentap.com/request-a-demo/.

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4 Innovative Tips to Use for Your Instagram for Business Marketing


Whether you love real estate, traveling, or fashion, digital marketing is changing the way consumers gather information. With multiple outlets for gathering information, Instagram is like window shopping for the life you wish you had. In regards to real estate agents and their use of Instagram as a marketing tool. For real estate agents, it opens up a whole world of new marketing opportunities for realtors to promote their business. Real estate agents should post information about current listings, open houses, and community events regularly to drive traffic to their pages. Check out these 3 innovative tips to promote your real estate business on Instagram.

 

Use Stories

Instagram stories allow users to post photos and videos featuring filters and drawings that will disappear after 24 hours. While it may seem like a useless feature for businesses, using stories can help improve visibility and engagement. They’re meant to be real and raw which helps you connect with your audience on a more personal level. Even though the real estate industry is very professional, it is important for your followers to get to know your personal side as well. 

 

Use Locations/Maps

Tagging your location on photos allows your photo to be seen when people search look up that particular location on Instagram. This feature shows others that you are active in your community by tagging photos in certain cities and community events. In addition, it allows you to be found online by locals looking to buy or sell a home.

 

Advertising

Instagram is a great way to advertise your business. It allows business accounts to create sponsored posts which drive awareness to their business, increase engagements, and boost their reach. It enables users to choose their target audience. Furthermore, users can choose their target audience based off of certain demographics, locations, interests, and behaviors. 

 

 

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5 Innovative Realtor Tips for Social Media Marketing


Anyone can create a social media post on Facebook or Instagram regarding new listings and open houses. In order to set your real estate marketing tactics apart from other competitors in the industry, try incorporating these 5 innovative tips into your posts. Joining twitter discussions, engaging with potential clients online, running social media contents, and publishing original content are some of the many ways you can create a successful social media presence which will allow you to generate leads and be found my potential home buyers and sellers.

Join a Twitter discussion (or run your own) to start a conversation

Starting a conversation via Twitter lets your clients know that you are “in the loop” so to speak. A well thought out, targeted Twitter discussion can help to build trust in you and your brand. When in a Twitter discussion, you have a guarantee of connecting with like-minded users.

Start or join social media groups and engage on them regularly

Just as in Twitter discussions, social media groups are a great place for you to develop discussions with like minded individuals, network, and create exposure for yourself. Posting and commenting on real estate-related social media groups will allow you to generate outside leads from potential buyers and sellers.

Run a social media contest

Online contests are essentially a digital win win. Basically, your company creates a post offering a giveaway or sweepstakes to a lucky winner. Contests offer a great way for you to engage with your audience and grow your social media following. In addition, employing this method reflects that your company is generous which conveys social responsibility and good morale.

Publish new, original articles on LinkedIn’s publisher network

LinkedIn is a great space to perpetuate intelligent, business-based discussions. Publishing your own articles on LinkedIn is greatly beneficial in representing the professional side of you. When your viewer can witness your intelligence in action, they can visualize you as an excellent business to trust.

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Top 4 Advanced Lead Generation Tips for Realtors


Here are Zentap’s Top 4 Advanced Lead Generation Tips for Realtors:

Wondering what separates good realtors from great ones? It is remaining focused on your customers. It is so important to develop strategies that will keep you in good graces with the people who support your business. 

 

1)  Send personalized gifts after a sale to show your thanks to your clients.

 

This is an excellent way to stay connected to your former clients. An act of kindness such as this can lead to multiple five-star reviews and personal recommendations.

 

2)  Develop a referral system with other real estate agents in your market.

 

Sometimes, you and your peers may not have exactly what your clients are looking for. Developing a referral system amongst other real estate agents is a sure-fire way to gain organic leads. No money needs to be spent on this marketing system, and it secures potential clients.

 

3)  Check in with clients a month and year after their housing transaction.

 

When your clients hear back from you, it is a good measure of how much care you put into your business. A good display can go a long way, and this is one of the easiest ways to make one.

 

4)  Develop a podcast and host on iTunes to earn leads and nurture clients.

 

This is another easy way to keep your clients informed of the care you put into your profession and update them on your current operations (i.e. Listings, Sold Homes, etc.)

 

Thank you for reading Zentap’s Lead Generation Tips for Realtors. If you wish to learn more about what how we help realtors like you or real estate marketing in general, check out our web page.

 

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Generate New Leads – Intermediate Tips for Realtors


5If you consider yourself pretty good at generating new leads, here are some tips for how to make your life as a realtor a little easier, simpler and as a result, more effective. Generate more and more leads by automating upkeep of preceding customers and taking your new generation campaigns to the next level by adding multimedia elements.

 

1)  Connect your email or text messaging to lead capture forms on your site.

 

Your leads capture forms will immediately grab the attention of your users when they visit your site. To maintain your awareness of said users, connect your email or phone to the form so that you receive updates on who’s been visiting your site and developed an interest.

 

2) Streamline communications by leveraging marketing automation software.

 

Using marketing automation software helps you focus on other tasks. Most tools and apps available will be able to assist in a variety of tasks that take up a lot of your time. This is, essentially, outreach made easy.

 

3) Use  your real estate CRM/lead management system to track clients’ needs.

 

CRM’s are practically a digital secretary. They organize all of your tasks without risk of forgetfulness. Customizing your CRM to fit your tasks at hand will be imperative to your real estate needs.

 

4)  Share an event calendar or use an app to simplify your scheduling.

 

Using calendars is the tried and true method of staying updated. Even those with the best of memories can be caught missing a meeting or a deadline. Setting up a calendar with time-appropriate notifications will be your best friend during busy periods.

 

So now after following these cues, you will have already established yourself as a lead-gen realtor. If you want to go above and beyond your peers, take these tips and add the Advanced skills outlined in the next segment of our series.

 

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Top 3 Beginner Lead Generation Tips for Realtors


Here are Zentaps Top 3 Beginner Lead Generation Tips for Realtors:

 

Want to learn how to get better at leading generation and consequently increasing customer reach? In a crowded digital ecosystem it is hard to get great face time with your ideal prospects. Visibility and nourishment require balance in order for your business to flourish. One can objectively say that timing is everything when it comes to new leads. You either must get in quick, or be out.

 

A study proctored by The Real Estate Trainer found that:

 

78% of sales go to the first responder. Don’t let some other lead-generator beat you to the punch!

 

In this post, we will show the best ways to get started on growing your proactive and retentive consumer base.

1) Follow up with leads immediately after they convert to nurture them.

 

This conveys to your lead that you are around to promptly assist them. The faster you follow up, the more secure your lead will feel with your business.

 

2)  Send info to leads that will inform them about their market and listings.

 

Sending information that specifically pertains to your leads’ market and listings will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.

 

3) Develop your target customer personas so you know who to market to.

 

An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated, you preserve them in the long-run.

 

These are our tips for those just beginning building a solid customer database. Remember timing is everything when it comes to new lead acquisition.

 

After mastering these skills you may find that in the marketing world, it is objectively easy to acquire leads but a more difficult and time consuming task to retain them. If you want to make it to the top by efficiently increasing customer fidelity, check out our advanced series.2

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5 Advanced Realtor Tips for Social Media Marketing


Real estate marketing has completely moved online to social media due to today’s technology-based way of life. What used to be an industry dependent on traditional marketing has become an industry that relies heavily on social media. Right now it’s more important than ever for real estate agents to create a social media presence for their business. By enhancing your strategy and optimizing your posts, you can achieve great results for your real estate business. Here are 5 advanced tips that will help you take your real estate marketing to the next level.

 

Get a social media scheduler like Buffer or Hootsuite to automate posting

Having a social media management platform helps to ensure that you are posting frequently enough to keep up and engage with your followers. Often times, page-owners get caught up with their other daily tasks and forget to post. Media management platforms enable you to plan out your posts and captions. In addition, these platforms allow you to track your analytics to ensure that your social media is making as big of an impact for your brand as possible.

 

Network with other notable influencers in and out of your market

Influencers are media users who have a large presence. When you network with influencers, you are giving your brand and page exposure to their followers. When the influencer you have networked with is in a relevant field, this can result in more leads.

 

Showcase your savvy with video to differentiate your brand from others

Video posts will generate more fascination than a static post. The average user will slow down while scrolling through their feed when they come across a video post. Not only does a video on your post create more initial interest, they also assist in relaying the same amount of information as a boring text post can.

 

Include follow buttons on your real estate website

Adding social media follow buttons to your website removes the process of a viewer having to search for your page among a massive amount of competing pages in order to find your media accounts. These buttons help when you are on multiple platforms and your client can see every one which they can follow you on.

 

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4 Tips to Promote Your Business on Instagram

Promoting your business on Instagram can consist of many different marketing techniques. Instagram has been growing at an astonishing rate and businesses have adopted Instagram as one of their main revenue generating tools which has lead to competition. But with a planned out marketing strategy and a firm brand identity, your business can get a great deal of exposure via Instagram. Here are 4 advanced ways to promote your business on Instagram to help set yourself apart from local competitors.

Interact and engage with others

Instagram is a wonderful way for your to engage with your audience and continue building strong relationships with members of your community. Following, liking, and commenting on people’s photos is a great way to grow and maintain your network on Instagram. Because you’re likely in the real estate community, try searching relevant hashtags like #luxuryhomes and #househunting. Then, engage and interact with users who are also sharing posts with these hashtags.

Call to action

You can find Instagram calls to action either within the photo itself, the caption, or the users bio at the top of their page. You can use CTA’s to directly link viewers to your website. Another simple way to use CTA’s on Instagram is to ask your viewers to “comment and tag someone who would love this house” in the capt easily be able to find your other company links or website.

Promote your customers and yourself through testimonials

Creating a series of short testimonial videos showing that your past clients are thrilled in their new homes is an effective form of marketing on Instagram. Hand written testimonials can be a long process, but video testimonials are less time consuming and offer a more personal, authentic way to promote your services. They provide credentials to your company and gives evidence that your customers loved your services and would recommend you to a friend.

Create digital flyers and current listing videos

The most important aspect of real estate marketing is making potential buyers aware of your current listings. Most of your business page posts should be real estate-related, so creating high-quality videos and flyers for your open houses and listings is a must. Here at Zentap, we offer full service social media management to brokers and realtors. Our digital marketing team works to create unlimited listing videos and flyers for all of your current listings. If you are interested in learning more about how Zentap can increase your company’s social media presence, schedule a consultation with one of our experts by clicking here: https://zentap.com/request-a-demo/.

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