5 Factors to Consider in Maintaining GMB For Real Estate

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Google My Business (GMB) can be an invaluable asset for real estate businesses. It is a free service from Google that allows businesses to manage their online presence across Google’s search engine, Google Maps, and more. As a result, more users can see real estate companies online.

It is an excellent way to promote your business to potential customers and can even help you increase your website’s visibility and rankings in search engine results pages (SERPs). But which factors should companies consider in maintaining GMB for real estate? Here are some ideas.

1. Consistency

Ensure consistency across all of your GMB listings by providing accurate and up-to-date information, including the name, address, phone number, website URL, and hours of operation. However, remember to keep them consistent across all platforms.

Consistency means ensuring all information should be the same, including the name, address, phone number, website URL, and hours of operation. Consistent information across your GMB listings will help customers find your business more efficiently.

2. Categories and Subcategories

When creating a GMB listing, selecting the most appropriate categories and subcategories for your business is essential. It will ensure that your business is accurately represented and that potential customers can easily find it.

However, it is essential to consider a few things to select the most appropriate categories and subcategories for the business. For example, check business type, services offered, and the products sold. But also consider the geographical area where the company stands.

3. Area Coverage

When creating a GMB listing, businesses need to specify where they are available for customers. Companies must determine the geographical area they wish to cover with their listing. Stating the areas covered by the business should help potential clients better.

When specifying the area, make sure to include all the local places you serve and any surrounding areas you’re willing to travel to. Businesses should also have local landmarks or points of interest to help customers find their business more efficiently.

4. Eye-Catching Elements

When creating a GMB listing, businesses should strive to make the listing as eye-catching as possible. Adding photos and videos to the listing can help make it stand out from the competition. Additionally, businesses should include running promotions or offers to attract more people.

Businesses should also use keywords throughout their GMB listing to help their listing appear higher in the search engine results. It will help customers find the company more efficiently and increase their chances of choosing the business over the competition.

5. Rich Posts

Rich posts are an important way to create an engaging GMB listing. These posts allow businesses to promote their products and services more creatively than just a text-based listing. Companies can use rich posts to showcase new products, announce upcoming events, and highlight promotions or offers. Rich posts can drive more traffic to the business website or social media accounts. It can help businesses reach more potential customers and increase their chances of success.


Using Google My Business to promote a business can be a great way to reach new customers and increase visibility. By optimizing their GMB listing, companies can ensure their listing stands out and appears higher in search engine results.

Businesses should also use keywords, rich posts, and other features to create an engaging and informative listing to attract customers. With the proper optimization techniques, companies can ensure their GMB listing is seen and increase their chances of success.

Zentap aims to elevate real estate marketing to help realtors assist more clients. Through social media marketing for realtors, we aim to create strategies real estate companies can use to attract more clients while highlighting services. Inquire about automated social media posts and book an appointment on our website today.

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