Marketing Your Real Estate Business During the Holidays

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Holidays create a unique opportunity for marketing yourself and your listings to prospective buyers. In this article, we will show you why it is essential to increase your marketing budget or efforts during the holidays.

Real Estate Advertising Costs Decline During Holidays

Holidays give you a chance to level up your game in real estate. Since most agents decrease their advertising budget during holidays, it is your chance to stand out from the competition by increasing your budget and being seen. During this time, you can get more bang for your buck and get much more exposure since most agents decrease their spending and are on vacation mode.

Optimizing Ad Campaigns is a Process 

It generally takes three to six months to raise brand awareness and optimize an ad campaign.  When starting out, you need to test different creative and copy to see what performs better and this may take up to three months. Waiting until January 2020 will result in getting the results around March 2020. Why waste valuable months at the start of 2020 when you can a head start and see the results in January by starting today!  At Zentap, we offer holiday-themed videos and content to give you a kick start in marketing your real estate business so you can hit the ground running in 2020.

People Spend More Time On Their Devices During the Holidays

Holidays provide a unique opportunity to connect with customers. That is because buyers spend more time at home than they do at work and have more time to surf online and see your ads. This is true especially during Christmas, due to the cold weather in many states, people stay indoors more and are on their devices. This creates a great opportunity for you to increase marketing yourself and your listings to capture buyers’ attention during this valuable time. At Zentap, we have powerful tools to create all of the video content and infographics for you and post it to your social media pages. We also offer customizable holiday content that will give you great visibility in the eyes of prospective buyers and sellers.

Taking Advantage of the New Years’ Resolutions

Many aspiring homeowners have New Years resolutions that include buying a bigger home, selling their home, or moving to a location by the sea. These New Years’ resolutions are a great opportunity for you to capitalize as a real estate agent and grow your business. In order to leverage these opportunities, you need to start your campaigns now so you can be the agent of choice when they are ready to make a move and fulfill their New Year’s Resolutions.


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