Email marketing is a powerful tool for realtors to connect with potential clients, stay in touch with past clients, and keep their brand top of mind. However, sending out generic emails won’t cut it. To see real results, stepping up your email marketing game is crucial. 

In Part 1, we covered several tips to help you improve your real estate email marketing strategy. The second part of this two-part article series will dive deeper into real estate email marketing best practices to help you take your email campaigns to the next level.

1. Include Testimonials and Reviews

Social proof is a powerful motivator for buying decisions and can be just as impactful in email marketing. Including testimonials and reviews from past clients in your emails can help build trust and credibility with potential clients. Ask satisfied clients for feedback and permission to use their comments in your marketing materials. You can include these testimonials and reviews in your emails, your website, and other marketing materials.

2. Use Videos

Videos offer a highly engaging and effective way to communicate with your audience, and they can be just as effective in email marketing. Including videos in your emails can make you stand out and increase engagement rates. You can use video to showcase properties, provide virtual tours, offer tips and advice, or share testimonials. Just make sure your video is short and optimized for email so it doesn’t slow down your email’s load time.

3. Personalize Your Emails Further

In Part 1, we discussed the importance of customizing your emails. But you can take personalization even further by using dynamic content. Dynamic content allows you to display different content to different email list segments based on their preferences, behavior, or location. 

For example, you can use dynamic content to show other properties to buyers looking for different types of homes. You should also consider highlighting different neighborhoods based on the recipient’s location.

4. Optimize for Mobile

Mobile devices account for over 50% of all email opens, so optimizing your emails for mobile is critical. Use a responsive email template that adjusts to the screen size of the recipient’s device. It also means keeping your emails short and to the point, using a single-column layout, and using large, easy-to-read fonts. Test your emails on different devices and platforms to ensure they look great and are easy to read on any device.

5. Follow Up with Automation

Following up with leads and clients is a crucial part of the real estate sales process. But keeping track of all your leads and follow-ups can be time-consuming and challenging. This is where email automation comes in. You can use marketing automation software to set up automated email campaigns that send targeted messages to leads and clients based on their behavior or stage in the sales funnel. 

For instance, you can set up an automated email campaign that sends a welcome email to new subscribers, a follow-up email to leads who have shown interest in a property, or a re-engagement email to past clients who haven’t been in touch for a while.

Final Thoughts 

Email marketing is a valuable tool for real estate professionals to connect with potential clients, stay in touch with past clients, and keep their brand top of mind. By including testimonials and reviews, using video, personalizing your emails further, optimizing for mobile, and following up with automation, you can take your email marketing campaigns to the next level and increase your chances of success.

Zentap makes email marketing for realtors easy and effective with its all-in-one platform, including customizable templates, automated campaigns, lead capture forms, and analytics. With Zentap, you can save time and focus on what you do best – closing deals and growing your real estate business. Ask for a product overview today to get started!