Real Estate Digital Marketing (Part 2): Ways to Boost Sales

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In today’s world, it is essential for real estate companies to have a presence online. The Internet has become the main way that potential buyers search for homes and connect with agents. 

Without a strong digital marketing strategy, real estate companies can be missing out on valuable potential leads and sales.

This article will discuss five of the best ways for real estate companies to boost their sales through digital marketing.

1. Utilize Social Media

One of the best ways for real estate companies to boost their sales is to utilize social media such as Facebook, TikTok, Twitter, Instagram, and LinkedIn. Having a strong social media presence will not only help to build brand visibility but also increase engagement with potential customers.

Posting valuable content, such as tips and advice related to real estate, on different platforms can be an effective way to draw in interested prospects. Also, utilizing Facebook Ads or Twitter Ads can be a great way to target potential buyers or sellers in a particular area.

2. Invest in SEO

Search engine optimization (SEO) is necessary for any digital marketing strategy and should not be overlooked. Real estate companies need to make sure their website is properly optimized in order to show up in relevant searches.

Using keyword research to identify what terms potential customers are searching for is a great way to ensure that content is optimized properly. 

Leveraging local SEO techniques, such as listing the company on local directories and optimizing for local keywords, can also help increase visibility for real estate companies in a specific area.

3. Create an Engaging Website

Having a well-designed and engaging website is essential for real estate companies. A website should be easy to navigate, visually appealing, and mobile responsive.

Including helpful tools and resources on the website, such as calculators, checklists, and informational videos, will help to keep visitors engaged and increase the chances of converting them into leads.

4. Use Email Marketing

Email marketing is an effective way for real estate companies to reach out to potential leads and stay in touch with existing customers. Email campaigns can be used to promote new properties, offer discounts, and share information and advice.

An email newsletter can also be used to keep customers informed of what is going on in the real estate market and showcase new properties.

5. Try Out Video Marketing

Video is becoming increasingly popular for digital marketing, and it is an effective way for real estate companies to capture the attention of their audience. With video, real estate companies can show off their properties in a more interesting and engaging way than traditional marketing methods, tapping into the power of visual mediums. 

Platforms like YouTube, Vimeo, and Wistia make it easy to upload and promote videos, as well as connect with potential prospects. Through these platforms, real estate companies can quickly and easily produce professional-looking videos to showcase the properties they have for sale. 

Additionally, the popularity of these platforms makes it easier for real estate businesses to capture their target audience’s attention and keep customers engaged with their content.


The real estate sector now places an increasing emphasis on digital marketing. By leveraging the digital marketing strategies presented above, real estate businesses can boost their sales and gain an edge over their competition. 

By having a strong online presence, real estate businesses can better reach potential customers, build trust, and increase brand recognition. Overall, digital marketing is an effective and cost-efficient way for real estate businesses to grow their business and reach more customers.

Zentap is a digital marketing agency for realtors that is best suited for your brand! We provide automated social posting, branded video content, local market updates, lead generation, agent websites, and more. Call today to get started!

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