Real Estate Lead Generation

Generate more Leads

Real Estate Lead Generation Ideas

Need more leads?  Want more engagement? Here are some real estate lead generation ideas for Facebook, proven to work. Buyers and sellers visit Facebook to research and learn more before buying, so it only makes sense to capture their attention while they are there on the platform.

Leverage Facebook’s paid features to get in front of even more prospects while they are searching.  Doing this will increase the number of buyers and sellers you are able to turn into leads.

Real Estate Lead Generation Ideas For Facebook

Boosted Posts

The Facebook boost feature is great for real estate lead generation.  It’s available to anyone with a Facebook business page and is easy to set up.  When you boost a post with Facebook, this means you are paying to get your content in front of more people.  Leverage this feature to get more eyes on Open House Announcements.  Boost customer testimonials to justify why you are the best real estate agent in your market. Also, boost Local Market Reports, which will showcase that you are a go-to resource about the local market.

When boosting a post you choose from one of two goals: to get more engagement or to get more messages.  Getting more engagement shows your ad to people who are likely to react, comment, and share your post.  This goal is good for increasing post engagement and page followers. However, the get more messages goal is what you want.  This option shows your ad to people who are likely to send you a message on Facebook.  Thus, allowing you to engage with the lead as soon as they show interest.

How To Boost A Post On Facebook

Follow the steps below to boost a post.
You can also view the Facebook help article by clicking here.

  1. Go to your Facebook Business Page.
  2. Find the post you want to boost & select Boost Post. You can find it in the bottom-right corner of your post.
  3. Select the Goal.
  4. Turn on Special Housing Category and select Housing.  You must do this in order for your ad to run and meet the criteria for Facebook.
  5. Choose the Duration and Total Budget that you want for this boosted post.
  6. Make sure you payment method is added.
  7. When you’re done, select Boost Post Now.

Run Targeted Lead Ads

Targeted Facebook ads are designed with a marketing objective option specifically for leads.  This is a good tool for real estate lead generation. You can deliver specific listing ads to people in your targeted area.  Another way to leverage targeted lead ads is to create an enticing offer.  Things like a guide to buying or selling or something special you can offer.  This will encourage people to click on your ad and then you can capture their contact information.


Real estate lead generation can be tough. Take advantage of Facebook’s paid features to make it easier.

If you are not comfortable with creating ads and boosting posts yourself, Zentap offers programs specifically designed for real estate lead generation and reach.  We work with agents to create custom ads that deliver exclusive leads in your area.  If you want to know more about this program click here or email [email protected] and mention this blog!

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