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As 2018 is coming to an end, it’s important to reflect on what went well, what can be improved and most importantly, set a clear path for the upcoming year so you can hit the ground running in the new year. Here is a checklist of some essential tips to ensure success in 2019.

Remind your sphere you’re still in business

Over 64 percent of your business comes from people you already know, according to NAR’s 2016 Profile of Home Buyers and Sellers report. It’s even important to remind the clients you helped buy or sell last month that you’re in the game for the long haul. BE TOP OF MIND. Make sure all your contacts and friends are followers on your respective social media platforms, Facebook, LinkedIn, etc.

How we can help: We can take your contact list to make sure your friends and friends of friends see your ads with our audience targeting solutions.

Maximize your listings’ exposure, even after the deal closes

Your marketing plan for the new year should also include support for the listings you already have on the market. Regardless of conditions, the key to selling a home is exposure; the market needs to know about it. Market your closing with video and congratulatory content.

How we can help: We can make sold videos to market your sales to your prospects and neighborhood and client congratulatory videos to help drive more reviews across Facebook, Zillow, and Google.

Embrace mobile marketing

You don’t need to be told again about the importance of mobile but we’ll do it anyway, just to make a point: 72 percent of homebuyers use a mobile device to look for a home, according to NAR’s 2016 profile of Home Buyers and Sellers report. Having a mobile-optimized website and social media presence with mobile-friendly content is the best place to start.

How we can help: We can make you a mobile responsive website with IDX enabled within 24 hours at NO COST.

Make sure your visible on Google My Business

Not having your business appear on Google My Business can be a fatal flaw. Everyone uses Google searching and if your company fails to appear, you’ve potentially cost yourself a client.

How we can help: We can take your contact list to make sure your friends and friends of friends see your ads with our audience targeting solutions.

Email Marketing with Market Updates

Email marketing is still one of the most effective digital marketing tactics for agents to generate leads. 86% of consumers from companies they do business with at least monthly, while 15% would like to get them daily. Use market videos to keep your base engaged with useful content they actually care about.

How we can help: We auto-generate and design e-mail campaigns to your clients to market your brand with your personalized local market update video and your recent sales.

Inbound Marketing with Landing Pages

Implement inbound marketing to build your sales funnel. Attractive landing pages will draw qualified prospects to your website, where you can then convert them into subscribers.

How we can help: With one click we have your own home valuation landing pages built for you at no cost.

Content Marketing

47% of buyers viewed 3-5 pieces of content before engaging with a sales person. Informative content (ie blog articles, podcasts, webinars, infographics) you produce can be discovered in search engines and on social media by prospects who are researching the housing market.

How we can help: We create a local real estate market video, branded and tailored to your local area. Our personalized market update commercials are released monthly focusing on your local market with popular statistics like average home prices, number of listings, total sales, and other engaging data points.

Marketing Automation

64% of marketers claim they saw the benefits of marketing automation within six months of implementation. Marketing automation utilizes AI to track user behavior and engagement on your site. Messages can be triggered with special offers based on a visitor’s browsing history. With marketing automation tools installed on your website or blog, your engagement will increase, leading to more reviews, comments, shares, and other forms of social proof.

How we can help: We can create all the content needed to run our marketing automation services. By providing us your company information and branding, we can create everything from websites, landing pages, e-mail campaign, videos, flyers, and much more with little to no effort on your part.

Incorporate videos as a marketing tactic

More consumers are interacting with videos today than ever before and, it’s vital to boost and ramp up your video marketing to connect with your audience. According to a recent Forbes article, “By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.” If you are serious about growing your brand’s reach, video is one of the best ways to do it! One third of online activity is spent watching videos and over 50% of marketing professionals name video as the type of content with the best ROI.

How we can help: We have invested heavily in technology that automotates the creation of branded, professional videos so that we can create them at scale for a fraction of the price. By providing our company with your images, we can create a customized and personalized video for you in hours.

We have invested in the technology to help automate most of these things for you so you can focus on closing and running your business. Click here to schedule a FREE social media audit and strategy call to set you up for success in 2019!