Understanding SEO and Conducting a Basic Audit: Part 2


Optimizing websites for search engines is crucial to real estate marketing as it attracts more traffic and potential clients. Conducting a basic SEO audit will help you identify the areas that need improvement and optimize your website for better visibility and higher conversion rates.

In this article, we’ll provide you with a step-by-step guide to conducting a basic SEO audit of your real estate website. We’ll cover five key steps, which include keyword research, on-page optimization, content optimization, link building, and local SEO. By following these, you can be sure your website is optimized for the right keywords, has high-quality content, is well-structured, and has a healthy mix of backlinks from other reputable websites.

Let’s dive in and start auditing the SEO of your real estate business to improve its search engine rankings and attract more potential clients.

Step 1: Keyword Research

The first step in any SEO audit is to conduct keyword research. This involves identifying the keywords and phrases that potential clients are searching for when looking for real estate services. You can use tools like Google Keyword Planner, Ahrefs, or SEMrush to help you with this. Once you’ve identified your target keywords, you can optimize your website’s content and metadata for those keywords.

Step 2: On-Page Optimization

The next step is to optimize your website’s on-page elements. This includes titles, meta descriptions, headings, and images. Always include target keywords in your titles and meta descriptions and make sure you accurately describe the content of each page. Use headings to structure your content and make it easier to read. Finally, optimize your images by adding alt tags that describe the content of the image.

Step 3: Content Optimization

The content of your real estate business is one of the most important factors for SEO. Make sure that your content is high-quality, informative, and engaging. Use your target keywords throughout your content, but don’t overdo it. Aim for a keyword density of around 1-2%.

Additionally, make sure your content is well-organized and easy to read, with plenty of subheadings and bullet points. You are still making content for your customers, not just search engines.

Step 4: Link Building

Link building is a key factor in determining your website’s authority and reputation. Make sure that your website has a healthy mix of backlinks from other reputable websites. You can build backlinks by posting as a guest on other websites, participating in online forums, and collaborating with other businesses in your industry.

Step 5: Local SEO

Finally, make sure that your website is optimized for local search. This involves including your location in your content, titles, and meta descriptions. You should also claim and optimize your Google My Business listing with accurate information about your business.


By conducting a basic SEO audit of your real estate website, you can identify areas for improvement and take steps to improve your website’s ranking and visibility in search engines. Remember to focus on the key SEO factors, such as keyword research, content optimization, link building, and local SEO. By following these steps, you can attract more traffic to your website and ultimately increase your conversion rates.

If you want to elevate your real estate marketing game, turn to Zentap. We help firms and agents like you streamline their digital marketing strategies to gain more leads and close more business. For more information, contact us today!

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