With all the tools available to a Realtor for Lead Generation to use in our current marketing environment. It can be hard to choose which tools to invest to generate leads for your Real Estate Practice. Luckily, Zentap is here to help with our launch of our Realtor Lead Generation Series. Here we will describe best practice solutions to get your practice thriving!
Make a Pipeline
A pipeline is where you store your leads, and create updates on where that lead is on their where to becoming a client. An easy place to start is using an Excel Spreadsheet using each column as a check to see where they are in your pipeline. This can be the basis for your pipeline until you are ready to use a Customer Relationship Manager, another way to track and follow up with your leads.
Follow up with leads immediately after they convert to nurture them
This conveys to your lead that you are around to promptly assist them. As a result of a prompt follow up, the more secure your lead will feel with your business. For more info on Follow Ups, Check out our Realtor Follow Up Series.
Send info to leads that will inform them about their market and listings
Sending information that specifically pertains to your leads about the market and listings are very beneficial. This will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.
Develop your target customer personas so you know who to market to
An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated. In order to preserve them in the long-run. In addition to preserved resources, you will get a reduced ad cost on your ads for better targeting.
Cold Call Expired and FSBO Listings
The best leads are leads that are in urgent need of your services. Therefore, Expired and For Sale by Owner Listings are great ways to get a hold of potential clients that can lead to a close without the risk of being a selling agent. Be sure to have a good sales script going into these calls.
For more info on Realtor Lead Generation download our FREE E-book or like our Facebook Page for more of our Realtor Lead Generation Series.