Understanding SEO and Conducting a Basic Audit: Part 1


We are living in a digital age, where building a strong online presence is essential for all kinds of businesses, including real estate. However, this doesn’t only mean creating a website. Your website needs to be optimized for search engines so potential clients can easily find you. This is where SEO comes in.

In this article, we’ll discuss what SEO is, why it’s an important aspect of marketing for real estate websites, and the key factors that impact your website’s ranking and visibility.

What is SEO?

SEO stands for Search Engine Optimization. It is the digital marketing practice of optimizing your website so that it appears higher in search engine results pages (SERPs) for relevant keywords.

This practice involves both on-page and off-page optimization. On-page optimization refers to optimizing individual web pages by optimizing the content, HTML source code, and other on-page elements. Meanwhile, off-page optimization refers to building backlinks to your website to improve its authority and reputation.

Why is SEO Important for Real Estate Websites?

Real estate is a highly competitive industry. There are thousands of real estate websites online, all vying for the attention of potential clients. SEO can help your website stand out from the competition and attract more leads. When your website is optimized for search engines, you can increase its visibility, drive more traffic to your site, and ultimately increase your conversion rates.

One of the unique challenges of SEO for real estate websites is local search. Real estate is a local business, and most clients search for properties in their local area. Therefore, it’s important to optimize your website for local search by including your location in your content, titles, and meta descriptions.

Key SEO Factors for Real Estate Websites

There are several key factors that impact your website’s ranking and visibility in search engines. Here are the most important ones for real estate websites:

  1. Keyword Research: Before you can optimize your website for search engines, you need to conduct keyword research to identify the keywords that potential clients are searching for. This will help you to optimize your content and metadata for those keywords.
  2. Content Optimization: Your website’s content is one of the most important factors for SEO. By creating high-quality, informative, and engaging content, you can attract more traffic to your site and improve your website’s ranking.
  3. Link Building: Backlinks are an important factor in determining your website’s authority and reputation. By building high-quality backlinks from other reputable websites, you can improve your website’s visibility and reputation.
  4. Local SEO: As mentioned earlier, local SEO is crucial for marketing real estate businesses. By optimizing your website and business listing for local search, you can attract more local clients and improve your website’s visibility in local search results.


SEO is a critical aspect of marketing for real estate websites. By optimizing your website for search engines, you can increase its visibility, attract more traffic, and ultimately increase your conversion rates. In the next article, we’ll discuss how to conduct a basic SEO audit of your real estate website.

If you are wondering how to market your real estate business, turn to Zentap. We empower real estate professionals by offering digital marketing solutions to make them stand out. These include automated social posting, lead generation, website creation, and brand awareness, more. Contact us today and let’s see how we can help you!

Free Local Market Video

Click to get a free Local Market video in your area straight to your phone!

Local market report