Home Buying & Selling Season Is Here!
When is home buying season? Contrary to recent trends and due to the Covid-19 Pandemic, Summer is now the prime home buying season. That’s why it’s more important than ever to ramp up your real estate marketing plan, supercharging your efforts.
What can you do to prepare for the home buying & selling season? Adapt to the times, keep up with real estate marketing news, and leverage digital real estate marketing tools. Let’s dive a little deeper into how you can incorporate these into your real estate marketing plan.
Keeping Up With Real Estate Marketing News
When you keep up with real estate marketing news, you position yourself as an expert in your field. Additionally, using this information in posts on social media will show your prospects you are in the know and on top of things.
For example, due to current circumstances digital open houses have become very popular. As well as the ability to conduct the majority of the home buying process digitally. If you haven’t already done so, learn how to conduct a virtual open house.
Leveraging local market content is another way to show you keep up with current real estate news – especially as it pertains to the neighborhoods you service. Posting local market updates should certainly be a part of your real estate marketing plan. One way to do this is to send out monthly local market newsletters. Zentap offers a great automated option for this. By sending these out, you will not only remain top of mind; but also show your clients and prospects that you are an expert in your area and the best real estate agent to help them.
Leveraging Real Estate Marketing Tools
With any profession or trade, there are certain things that are absolutely necessary to have in your tool belt. You should know how to best leverage these tools and how to use them well. Here is a couple that are imperative to better your real estate marketing plan.
- Real Estate Marketing Flyers As a real estate professional, there are a variety of flyers that you should be using to help you grow your brand, such as new listing flyers, open house flyers, just sold, and YTD local market flyers. You can utilize these flyers on social media and in emails to attract new prospects, drive traffic to current listings, and up the attendance rate of your open houses.
- Real Estate Video Marketing Statistics show that leveraging video in your marketing greatly increases your ability to close quickly. People that use video in their marketing get 66% more qualified leads per year. With a tool like Zentap’s Social MLS, you can create unlimited, branded video content. These types of videos include listing videos, customer testimonial videos, local market update videos, and branded marketing videos.
In summary, if you want to ramp up your real estate marketing plan and be a sought-after agent, harnessing the power of digital content and tools is where it’s at. There are a number of apps for your phone to help you quickly create content on the go, but using a robust all-in-one marketing solution like Zentap will benefit you greatly in the long run. Not to mention, save you a lot of time and money.
If you have questions or comments about this blog, or how to get access to these powerful tools for your real estate marketing plan contact [email protected] and one of our team members will be happy to help.