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Google My Business can be used in any country where Google services are available. People can use it to create a business listing for any business, including restaurants, retail stores, professional services, and more. However, it is also a viable tool in real estate.
It is a must-have for service providers, as real estate buyers and sellers will also use the internet to look for real estate companies to help them market their properties online. But how should real estate companies use Google My Business? Here are some ideas.
1. Complete Information Needed
Google My Business is a great way to give your business a presence on Google and make it easier for potential buyers and sellers to find you. Remember to fill out all the necessary information, such as your contact details, company description, and website address, to help people find the page.
Google My Business also offers several features to help businesses reach more customers. For example, companies can add posts to their profile page to share updates and other important information. Businesses can also use the Insights feature to track people viewing their page.
2. Upload Photos
After filling out the necessary information most people look for on a Google My Business page, it is time to upload photos to your Google My Business page. They are essential to helping people get to know your business and can help you stand out from the competition.
Upload a selection of high-quality images that showcase your products or services. Real estate companies can also upload videos to their page, which will help potential customers understand your business. However, remember to update the media section of the page every month.
3. Keep GMB Updated
It is essential to keep your Google My Business page updated with accurate information, which includes your business hours, contact information, and services. Also, keep your business description up-to-date to ensure clients that the service is active and ready to hire.
Constantly updating Google My Business helps potential customers find the information they need to make an informed decision about your business. Meanwhile, an outdated GMB page will only lead potential clients to choose a different company for their needs.
4. Get Verified
Verifying your business is the first step to getting it listed on Google My Business. Real estate companies should provide all the required documents, have them checked, and wait for results. Once you’ve verified your business, you can add information to your GMB profile.
Verifying your business can also help you establish credibility with customers. Verification shows customers that your business is legitimate and assures them that they are dealing with a legitimate business. As a result, clients can also avoid cyber attacks from fake accounts.
5. Monitor Reviews
Google My Business allows customers to leave reviews about your business. These reviews can be a great way to gain insights about your business and an opportunity to engage with customers. Monitoring reviews can help you identify customer feedback and address any issues that may arise. It will also allow you to build a positive reputation for your business.
Conclusion
Google My Business is a beneficial tool for all kinds of businesses. It lets real estate companies create and manage a free business profile when customers search for your business or businesses like yours on Google Search and Maps.
By optimizing the profile, companies can ensure their potential clients will find the correct information about your business and take the actions you want them to take. However, maintaining the account is a commitment every business should make.
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