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5If you consider yourself pretty good at generating new leads, here are some tips for how to make your life as a realtor a little easier, simpler and as a result, more effective. Generate more and more leads by automating upkeep of preceding customers and taking your new generation campaigns to the next level by adding multimedia elements.
1) Connect your email or text messaging to lead capture forms on your site.
Your leads capture forms will immediately grab the attention of your users when they visit your site. To maintain your awareness of said users, connect your email or phone to the form so that you receive updates on who’s been visiting your site and developed an interest.
2) Streamline communications by leveraging marketing automation software.
Using marketing automation software helps you focus on other tasks. Most tools and apps available will be able to assist in a variety of tasks that take up a lot of your time. This is, essentially, outreach made easy.
3) Use your real estate CRM/lead management system to track clients’ needs.
CRM’s are practically a digital secretary. They organize all of your tasks without risk of forgetfulness. Customizing your CRM to fit your tasks at hand will be imperative to your real estate needs.
4) Share an event calendar or use an app to simplify your scheduling.
Using calendars is the tried and true method of staying updated. Even those with the best of memories can be caught missing a meeting or a deadline. Setting up a calendar with time-appropriate notifications will be your best friend during busy periods.
So now after following these cues, you will have already established yourself as a lead-gen realtor. If you want to go above and beyond your peers, take these tips and add the Advanced skills outlined in the next segment of our series.
