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Lead Generation Ideas Real Estate Marketing Tips Social Media Tips

Are you Paying to Play on Facebook?

As most of you have probably heard by now, a few months ago, Facebook changed its algorithm — which is a fancy way of saying how things used to appear on your feed when you logged in — to really hurt business pages. So that means if you were a professional business and had a page for your real estate business – which if you do not have by now, please contact us so you are not hurting your business –  your fans were no longer seeing the organic content you would post on your page. This change significantly hurt a lot of businesses and some smaller ones even closed their doors because they relied so heavily on Facebook’s organic traffic to drive business.

Why did Facebook make this change? Because Facebook is a BUSINESS, really an advertising platform, and not a “social media network” like most of us think. Facebook wants businesses to now “pay to play” and if they want users to see their content, they need to pay Facebook for that valuable exposure. But the problem is that not all types of content will generate effective results on Facebook and most people waste thousands of dollars on trying out various ineffective ad campaigns on Facebook because they are not familiar with their confusing Ad Manager tool but if done correctly, Facebook is a very powerful marketing tool. It allows you to hyper-segment your audience, meaning really specifically target them, which is not possible with most marketing tactics.  Targeted ads on Facebook allow you to reach people outside of your current business page followers.

Also, if done effectively, Facebook is one of the most cost-effective advertising platforms and can allow you to reach over 5,000 people a month for a fraction of what you would pay using other marketing tactics. And, if you do this with engaging content, such as video, your ads will get 3-5x more traffic and visibility. Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, it’s vital to boost and ramp up your video marketing to connect with your audience. Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation and sales.  Make sure you set your agency apart from competitors with captivating personalized video content and a robust marketing strategy that is maximizing your exposure on Facebook.

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Generate New Leads – Intermediate Tips for Realtors


5If you consider yourself pretty good at generating new leads, here are some tips for how to make your life as a realtor a little easier, simpler and as a result, more effective. Generate more and more leads by automating upkeep of preceding customers and taking your new generation campaigns to the next level by adding multimedia elements.

 

1)  Connect your email or text messaging to lead capture forms on your site.

 

Your leads capture forms will immediately grab the attention of your users when they visit your site. To maintain your awareness of said users, connect your email or phone to the form so that you receive updates on who’s been visiting your site and developed an interest.

 

2) Streamline communications by leveraging marketing automation software.

 

Using marketing automation software helps you focus on other tasks. Most tools and apps available will be able to assist in a variety of tasks that take up a lot of your time. This is, essentially, outreach made easy.

 

3) Use  your real estate CRM/lead management system to track clients’ needs.

 

CRM’s are practically a digital secretary. They organize all of your tasks without risk of forgetfulness. Customizing your CRM to fit your tasks at hand will be imperative to your real estate needs.

 

4)  Share an event calendar or use an app to simplify your scheduling.

 

Using calendars is the tried and true method of staying updated. Even those with the best of memories can be caught missing a meeting or a deadline. Setting up a calendar with time-appropriate notifications will be your best friend during busy periods.

 

So now after following these cues, you will have already established yourself as a lead-gen realtor. If you want to go above and beyond your peers, take these tips and add the Advanced skills outlined in the next segment of our series.

 

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Facebook Reach

Facebook Reach – Top 4 Advanced Tips for Realtors


Facebook Insights and its many analytics data can tell you about pretty much everything that happens on your company’s Facebook page. However, it is up to you to determine how to use the data and develop effective strategies that will reach your customer goals.

Here are Zentap’s Top 4 Advanced Tips for Realtors – Facebook Reach:

#1 Look at what people did on your Page.

The Actions on Page tab allows you to understand what people do when they are on your Page. Actions are “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button. If you are a local business “Get Directions” might concern you more. Or if you are an online business, the number of website clicks could provide relevant information.

 

#2 Check out how well your posts are performing.

The Posts tab contains all the information about your posts such as reach and engagement. You can also boost your posts from this tab directly. You can use this section to determine the “best time” for your brand to post on Facebook and adjust your posting strategy accordingly.

 

#3 See how successful your event pages are.

If you often organize Facebook events, the Events tab will enable you to be more data-driven by providing you with key data of your events. You can find out what’s working and what’s not working with your event promotion. You get data such as the number of people who saw your event, the number of people who responded to your event, and the demographics of your audience.

 

 

#4 Follow up on how well your videos are performing.

The Videos tab tells you how well videos are performing on your Page. Using the 10-second view rather than lower video views (i.e. the 3-second view), is more indicative of the number of engaged views. Looking at the top videos can give you a quick idea of the kind of videos that perform well among fans.

 

After developing these advanced skills, you will want to discover more innovative ways that you can reach your customers using Facebook Insights. To learn how visit Zentap’s and read our post about Innovative Tips to Lead Generation – Facebook Reach.

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Top 3 Beginner Lead Generation Tips for Realtors


Here are Zentaps Top 3 Beginner Lead Generation Tips for Realtors:

 

Want to learn how to get better at leading generation and consequently increasing customer reach? In a crowded digital ecosystem it is hard to get great face time with your ideal prospects. Visibility and nourishment require balance in order for your business to flourish. One can objectively say that timing is everything when it comes to new leads. You either must get in quick, or be out.

 

A study proctored by The Real Estate Trainer found that:

 

78% of sales go to the first responder. Don’t let some other lead-generator beat you to the punch!

 

In this post, we will show the best ways to get started on growing your proactive and retentive consumer base.

1) Follow up with leads immediately after they convert to nurture them.

 

This conveys to your lead that you are around to promptly assist them. The faster you follow up, the more secure your lead will feel with your business.

 

2)  Send info to leads that will inform them about their market and listings.

 

Sending information that specifically pertains to your leads’ market and listings will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.

 

3) Develop your target customer personas so you know who to market to.

 

An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated, you preserve them in the long-run.

 

These are our tips for those just beginning building a solid customer database. Remember timing is everything when it comes to new lead acquisition.

 

After mastering these skills you may find that in the marketing world, it is objectively easy to acquire leads but a more difficult and time consuming task to retain them. If you want to make it to the top by efficiently increasing customer fidelity, check out our advanced series.2

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Lead Generation Series

Lead Generation Tips for new E-Realtors


For new E-Realtors, Lead Generation can be a heavy task, especially in a crowded digital ecosystem. It can be hard to get great face time with your ideal prospects. Visibility and nourishment require balance in order for your business to flourish. One can objectively say that timing is everything when it comes to new leads. Get in quick, or be out. Here are our Top 3 beginning tips for Lead Generation.

A study proctored by The Real Estate Trainer found that:

78% of sales go to the first responder. Don’t let some other lead-generator beat you to the punch!

In this post, we will show the best ways to get started on growing your proactive and retentive consumer base.

1) Follow up with leads immediately after they convert to nurture them.

This conveys to your lead that you are around to promptly assist them. The faster you follow up, the more secure your lead will feel with your business.

2) Send info to leads that will inform them about their market and listings.

Sending information that specifically pertains to your leads’ market and listings will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.

3) Develop your target customer personas so you know who to market to.

An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated, you preserve them in the long-run.

These are our tips for those just beginning building a solid customer database. Remember timing is everything when it comes to new lead acquisition.

After mastering these skills you may find that in the marketing world, it is objectively easy to acquire leads but a more difficult and time consuming task to retain them. If you want to make it to the top by efficiently increasing customer fidelity, check out our advanced series.

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Social Media Marketing Series

5 Beginner Tips on Social Media Marketing for Realtors

 

In a crowded Real Estate Market on ground and on-line, it is now getting more complicated to get facetime with your customers. This is the first post of our Realtor Social Media Marketing Series. Here we will describe how to get your online brand launched and the basics to developing a dominant online practice.

Set up social media accounts on new accounts you haven’t tried yet

Facebook is not the only platform you should use. To reach a wider array of audiences, every social media platform attracts a different set of audiences. LinkedIn, for example will attract more of a business-professional audience than a platform such as Instagram, however, you do not want your online presence to be exclusive to business-professionals as it would greatly limit your overall reach. Therefore, diversifying your social media presence will get you and your business more leads.

Create custom social media bios for each platform that explain your brand

This is the easiest way to convey to your followers what makes you a great Realtor. While creating your bio, you should elicit the most essential, appealing qualities of doing business with you. Your bio is your greatest asset in delivering a brief, effective sales pitch.

Invite friends and family to like your social media pages or follow you

Friends and family are greatly beneficial to the success of your social media because you can rely on them to actively participate frequently. When new viewers see activity on your posts, it creates a more attractive imagery of you and your brand. With this newfound imagery, viewers will find that your social media presence is vastly more approachable.

Post regularly on each social media platform to drive more site traffic

Posting regularly is a display of your consistent activity on your social media. Firstly, this is a representation of your willingness to communicate to your new audience. Secondly, it tells your audience “I pay attention to my social media”

Engage with your network

When engaging with your network, this not only makes you more relevant in that social network platform. Engaging with your network also improves your Search Engine Optimization rankings within that networks algorithm, as well as google.

For more info on Realtor Social Media Marketing download our FREE E-book or like our Facebook Page for more of our Realtor Social Media Marketing Series.

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Listing Series

5 Beginner Realtor Tips for Listings


5 Beginner Realtor Tips for Listings

Every Realtor loves Listings, being a listing agent is guaranteed commission as long as you close before your contract ends. Once you close the contract, now you need to close the listing.   This is the first post of our Realtor Listings Series. Here we will give you some basic tips on to better showcase your listing.

1) Promote all of your listings on every social media outlet you can.

When you promote your listings well through social media, you will see noticeable results. Utilizing every possible outlet reaches a greater audience due to the fact that not every social media user uses the same platforms.

2) Construct great real estate listing copy to make your listing appealing.

Writing copy is valuable to your clients as pictures can only convey so much. Make sure that your copy is not too lengthy and only contains the most vital and unique details of your listing.

3) Get your listing the most views as possible by utilizing video.

Video content is now the algorithm friendly norm for online platforms like Google and Facebook. Creating your listing into a video will give your listing more of an organic reach in today’s digital ecosystem.

4) Get your listing on Online Listing Platforms

Post your listings on websites like Zillow, Trulia, and Redfin. As a result, your listings will get free traffic from the users on the website. The more eyes on your property, the higher of a chance you will find a suitable buyer.

5) Network with Realtors

Having a strong network of realtors allows you to find buyers for your listing most efficiently. If you know a Realtor who works with a particular price point, you will be able to close faster. As a result, increase your reputation among your market.

For more info on Realtor Listings download our FREE E-book or like our Facebook Page for more of our Realtor Listings Series.

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Lead Generation Series

5 Beginner Realtor Tips for Lead Generation


Realtor Lead Generation

With all the tools available to a Realtor for Lead Generation to use in our current marketing environment. It can be hard to choose which tools to invest to generate leads for your Real Estate Practice. Luckily, Zentap is here to help with our launch of our Realtor Lead Generation Series. Here we will describe best practice solutions to get your practice thriving!

Make a Pipeline

A pipeline is where you store your leads, and create updates on where that lead is on their where to becoming a client. An easy place to start is using an Excel Spreadsheet using each column as a check to see where they are in your pipeline. This can be the basis for your pipeline until you are ready to use a Customer Relationship Manager, another way to track and follow up with your leads. 

Follow up with leads immediately after they convert to nurture them

This conveys to your lead that you are around to promptly assist them. As a result of a prompt follow up, the more secure your lead will feel with your business. For more info on Follow Ups, Check out our Realtor Follow Up Series.

Send info to leads that will inform them about their market and listings

Sending information that specifically pertains to your leads about the market and listings are very beneficial. This will show them that you gave enough effort to put in some research for them. Catering to their specific interests and surroundings will ultimately result in a very satisfied potential customer.

Develop your target customer personas so you know who to market to

An essential portion of all marketing practices is setting up your target audience. Through developing an understanding of where your marketing resources should be allocated. In order to preserve them in the long-run. In addition to preserved resources, you will get a reduced ad cost on your ads for better targeting. 

Cold Call Expired and FSBO Listings

The best leads are leads that are in urgent need of your services. Therefore, Expired and For Sale by Owner Listings are great ways to get a hold of potential clients that can lead to a close without the risk of being a selling agent. Be sure to have a good sales script going into these calls.

For more info on Realtor Lead Generation download our FREE E-book or like our Facebook Page for more of our Realtor Lead Generation Series.