Category: Real Estate Marketing Tips

Lead Generation Ideas Real Estate Marketing Tips

3 Ways To Drive Traffic To Your Agent Website

Post author By [email protected]
Post date July 24, 2020
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Help Your Agent Website Get Found More

How many individual realtors in your area have agent websites? How many firms have websites? And what about the MLS website? It’s 2020. Everyone does. Despite all that, you have to make sure to drive them to YOUR website, not theirs. But how can you do this? Here are 3 ways to drive traffic to your website!

Content and SEO

Yes, we know: There is an ocean of content out there and let’s be fair… a good portion of it is not seen by many people. But there’s also a reason people are creating and sharing content: There’s a demand for it. You just have to make sure you create content that is REALLY valuable for viewers and attractive for search engines.

With content marketing, it’s not about selling yourself, it’s about providing people with the information they are looking for or didn’t know they needed. And it doesn’t mean it always has to be serious. As long as you provide valuable information, presenting it in a humoristic way is a great way to personalize the whole thing. They always say it either has to be informational or entertaining… How about you combine the two!

What do we mean by valuable? What is “good content”? Whether it’s a blog, video, static image, or anything else on your agent website, it has to be relevant, unique, timely/current, and about your local market! To help you figure out what content fits those adjectives, you can use keyword researching tools such as Google Adwords that will allow you to put keywords together to get those long-tail phrases that are now more commonly used by searchers! You can also use Google Trends to find out what the most trending topics in real estate are.

Social Media: Pick your platforms

Of course, in a perfect world you have multiple pieces of content posted daily on every single platform available… but let’s be realistic. Look, you’re a real estate professional, not a marketer. You already have enough on your plate. It’s about picking the platforms that fit your needs and committing to them. Whichever platform you choose, you can drive traffic to your agent website by having a link to it in your bio.

Here’s what you should pick from:

Facebook: An absolute no-brainer, but it is saturated. You will have to provide a lot of content that focuses on potential customers, not just on your business. Make sure you have your Facebook Business page set up with professional branding.
Join Facebook groups that are localized for your geography. Focus on events in your community. Provide your listings about 20% of the time so you’re not too pushy.
Also, drive followers to your agent website blog posts with intriguing “teasers” about the content they will find.
Instagram: It is a perfect place for realtors because of how visual the platform is. It’s a great way to run ads in your area or share your listings and open houses in photo or video form!
LinkedIn: Place to join groups and post reports, pieces of content, and other articles that make you look like an expert.
Twitter: If your goal is to gain a following, you will have to tweet massively. This platform is a good place to give little tips about home staging for example! You can also use Twitter to connect with local business owners and become more well-known in your community.
YouTube:This one is less talked about for real estate professionals, but it is catching up. Totally visual platform you can show videos of your listings, open houses, congratulatory videos, client review videos and more!
The most important: Google owns YouTube. That means that creating YouTube videos boost your SEO and give you extra exposure and chance of being discovered on Google search.

Maximize your results! You should be posting 3-5 times per week on each platform you choose. If you feel like this is something you definitely don’t have enough time to manage, we can help you. We offer branded, data-driven video content. It not only educates your audience, but also presents you as an expert in the field.

Always Update Your Agent Website

Before we talk about the continuous process that is the updating of your website, let’s start with the obvious. As mentioned in the intro, it’s 2020: Everybody has a website. And a lot of them look nice. Every realtor with a website has either designed his/her own through with a popular software of hired a freelancer to do it.

The problem is, all these websites look the same. What you need is a professional real estate agent website. Something that is tailored specifically real estate and that allows you to capture leads directly. This is something we can do for you.

If you are familiar with SEO (search engine optimization), you know how important updating your website is. As well as making sure you properly use keywords, the design is user-friendly, optimized, and ADA compliant. That means always adding new content to it. Not only is it what your website viewers want and expect, but it is also something that impacts your performance on Google searches tremendously by increasing your authoritative status.

Real Estate Marketing Tips

Establishing Real Estate Branding

Post author By [email protected]
Post date July 22, 2020
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Real Estate Agent Branding

Creating A Digital Brand

Creating your personal real estate brand is imperative to the success of your real e state digital marketing. We are now in the era of digital real estate. Because of this, It’s more important than ever to establish your brand identity. Your brand identity should be carefully thought out and well-executed. In this blog post you will learn how to brand yourself as a real estate agent and leverage it in your digital marketing.

How To Brand Yourself As A Real Estate Agent

Establish Your Brand Name In Real Estate and stand out from your competition. Define Your Brand Identity, you want to make sure you are recognizable. You need to choose a brand message that will evoke an emotion and feeling you want from your prospects and clients. This will be the slogan unique to you and your real estate brand. You will use this throughout your marketing. That is why it’s crucial to have continuity and avoid brand confusion.

Your logo should be a symbol of your brand message. Something that when people see it, they immediately think of you. Color is also very important to your logo. You want to select colors that help with evoking that message. For example, the color red can signify strength and importance. You should stick to 2- 4 colors for your real estate brand. These colors should also be incorporated into your logo. You should also define your brand traits. Is this a feminine brand, is it serious or is it more playful, etc… The design of your logo and brand message should properly represent the brand traits you choose.

To ensure you are always consistent with your brand, create some brand guidelines. This should be your holy grail for all things that are your brand. Save it on your desktop that way you can reference it easily at any time. Upholding your branded guidelines for your real estate brand will generate the familiarity and reliability that open the doors to brand loyalty.

In your brand guidelines you should define the following:

Audience Personas – Who is your client? Define what your niche is and who falls under this. Remember you can’t please everyone, so pick what you feel your best with and stick to it.
Competitor Research – Know who the other Real Estate Agents are in your area. Look at what they are doing so you can find your niche. This will also allow you to understand what your strengths and weaknesses are. Leverage this knowledge to highlight and play to your strengths.
Brand Message – This is the slogan you have chosen. You want to make sure it is in the tone of voice you chose for your real estate brand and also provides what your brand mission is.
Your Brand Identity – What your logo is and any variations. As well as your branded colors and a visual example of each.

Building A Strong Digital Presence & Brand Awareness

After you have defined your real estate brand and created your brand guidelines it’s time to promote. With Digital Marketing you want to make sure you hit each of these and apply your branding.

Agent Website – First impressions are everything. Your website branding needs to stand out and look different from your competitors’ websites. This is your digital office. People find you, contact you, learn about your listings, and read reviews.
Social Media – Think of this as an extension of your first impression. First, choose the right platforms to promote your real estate brand with and choose the proper name. In addition to you having your logo as part of your profile, make sure to incorporate a professional headshot. You want to ensure that when someone finds you on social media, you leave a lasting, positive impression.
Email – Applying your branding to emails will help you look more professional. It will also help people feel familiar with you and leave out doubt about who the email is from. Make sure to create a branded signature with your headshot, logo, and contact information. Depending on your email service provider you can do this from the settings or you can use an email signature generator like this one.
Video – Make sure your marketing videos have your logo and colors. That they properly represent your real estate brand and your message is always clear. You can utilize video templates like these from the Zentap dashboard. These help you stay consistent and are easy to add your branding to.

Follow these steps for branding yourself as a real estate agent and you will have guaranteed success.

If you need help or have any questions please email [email protected] or visit https://zentap.com/real-estate-marketing to get zen with your marketing.

Tags Branding, real estate marketing

Real Estate Marketing Tips

Time To Ramp Up Your Real Estate Marketing Plan

Post author By [email protected]
Post date June 25, 2020
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Don’t wait to Ramp Up Your Real Estate Marketing Plan –

Prime Home Buying & Selling Season Is Around The Corner!

When is home buying season? Contrary to recent trends and due to the Covid-19 Pandemic, Summer is now the prime home buying season. That’s why it’s more important than ever to ramp up your real estate marketing plan, supercharging your efforts.

What can you do to prepare for the home buying & selling season? Adapt to the times, keep up with real estate marketing news, and leverage digital real estate marketing tools. Let’s dive a little deeper into how you can incorporate these into your real estate marketing plan.

Keeping Up With Real Estate Marketing News

When you keep up with real estate marketing news, you position yourself as an expert in your field. Additionally, using this information in posts on social media will show your prospects you are in the know and on top of things.

For example, due to current circumstances digital open houses have become very popular. As well as the ability to conduct the majority of the home buying process digitally. If you haven’t already done so, learn how to conduct a virtual open house.

Leveraging local market content is another way to show you keep up with current real estate news – especially as it pertains to the neighborhoods you service. Posting local market updates should certainly be a part of your real estate marketing plan. One way to do this is to send out monthly local market newsletters. Zentap offers a great automated option for this. By sending these out, you will not only remain top of mind; but also show your clients and prospects that you are an expert in your area and the best real estate agent to help them.

Leveraging Real Estate Marketing Tools

With any profession or trade there are certain things that are absolutely necessary to have in your tool belt. You should know how to best leverage these tools and how to use them well. Here are a couple that are imperative to bettering your real estate marketing plan.

Real Estate Marketing Flyers As a real estate professional, there are a variety of flyers that you should be using to help you grow your brand,such as new listing flyers, open house flyers, just sold , and YTD local market flyers. You can utilize these flyers on social media and in emails to attract new prospects, drive traffic to current listings, and up the attendance rate of your open houses.

Real Estate Video Marketing Statistics show that leveraging video in your marketing greatly increases your ability to close quickly. People that use video in their marketing get 66% more qualified leads per a year. With a tool like Zentap’s Social MLS, you can create unlimited, branded video content. These types of videos include listing videos, customer testimonial videos, local market update videos, and branded marketing videos.

In summary, if you want to ramp up your real estate marketing plan and be a sought-after agent, harnessing the power of digital content and tools is where it’s at. There are a number of apps for your phone to help you create quick content on the go, but using a robust all-in-one marketing solution like Zentap will benefit you greatly in the long run. Not to mention, save you a lot of time and money.

If you have questions or comments about this blog, or how to get access to these powerful tools for your real estate marketing plan contact [email protected] and one of team members will be happy to help.

Real Estate Marketing Tips

How To Conduct A Real Estate Virtual Tour

Post author By [email protected]
Post date June 24, 2020
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Businessman connecting digital blue house and keys

With today’s norm drastically changing due to the Covid-19 Pandemic. Creating a Real Estate virtual tour is essential for showing homes to prospective buyers while maintaining a physical distance. Luckily it is now easier and more affordable than ever to create a virtual tour!

With traditional media, like pictures and videos, it is often very difficult to get a sense of a property without actually visiting it first. You should be conducting a live or recorded video virtual tour. This can help buyers get a feel for your home without having to visit it in person.

What equipment do you need for a virtual tour?

Your smartphone is really all you need, but it is recommended to use a tripod with a rotating head and a phone mount to make your video as smooth and professional as possible. There are additional items you can purchase to enhance recording with your phone, such as Bluetooth remotes, and add on lenses that can help you take your video game up a notch.

How to make a real estate video tour

Real estate virtual tours allow buyers to digitally tour a home you have for sale. You can create a live video, allowing for prospective buyers to engage with you while you walk around the home. You can also record the video tour, creating a virtual experience for the home that you can also add to your single listing website to enhance the experience. Keep in mind, your virtual tour should show your home on its best day ever!

To conduct the real estate virtual tour follow these steps:

Before you conduct the video tour, make sure to test all of your video equipment, making sure you are familiar with how to use it; and that it is fully charged and working. Check your camera lens, wipe with a lint-free cloth to ensure no smudges so you can provide the clearest picture.
Make sure the home is free of clutter. Remove any objects you might accidentally trip on. Hide unnecessary items that you don’t want to be shown in the tour, like cleaning supplies and trash cans. Make sure any pets are out of the home too.
Ensure that proper lighting is adequate throughout the home. Taking note of what time of day the sun comes through the windows, that is the time you want to conduct your video tour. Go around to all the windows, blinds, doors and open them and be sure to turn on all the lights.
Do a test run. Walkthrough the property creating the best route for touring each room. Create a script for what you want to say about specific features and areas of the home. Remember this is not a photograph, you want to keep things moving (not too slow and not too fast) while keeping the camera as steady as possible. This takes a little bit of practice but isn’t hard to do. *Note: It’s easier to walk smoothly across the floor without your shoes.
Start from the exterior and work your way through the home and out the back. Remember this is not a photograph, you want to keep things moving. Finish on your end mark and don’t forget to smile.

Additional benefits of creating a virtual tour to sell a home

There are many benefits of offering a real estate video tour. Have you ever taken the time to tour a home, only to be disappointed with how different the home is from the pictures?

Still, photos can sometimes be misleading, but video tours allow prospective buyers to get a more accurate feel for how the home is laid out. Because of this the people you speak to who see this video will be more likely to be high-intent buyers who have invested more time in the research phase.

Use these videos for social media marketing. Put it on your Facebook Business page, Instagram, LinkedIn, Youtube, etc. If you still think the best strategy is putting a property on the MLS and let it sell itself, think again. Boosting your listings with video tours and video marketing will increase your sales substantially. 85% of buyers and sellers want to work with an agent that uses real estate videos for marketing. 86% of homebuyers use video to research a particular community. Source Inman

Chat with one of our trained sales agents to find out about additional video marketing tools that you can leverage from Zentap by clicking here.

Real Estate Marketing Tips

How To Leverage Email For Real Estate Marketing

Post author By [email protected]
Post date June 16, 2020
No Comments on How To Leverage Email For Real Estate Marketing

As a real estate agent, you should be leveraging email for your real estate marketing. Make sure you are spending time nurturing your clients to gain their loyalty.

Because houses are typically not an impulse buy, the process requires a lot of thought and consideration. Properly utilizing email marketing will help you push prospective buyers into making a decision.

Use These 6 Emails In Your Real Estate Email Marketing:

Introduction Email
Create a basic email you can send to all new leads when they are added to your database. For real estate email marketing, keep it short and sweet. Make sure to include a professional signature in this. Ensure all your contact information is correct. You should also include links to your social profiles, website, and any testimonials you have.
New Listing Email
Utilize templates to simplify this process and keep your branding consistent. Make sure you highlight the most important information about the listing. Include well lit, high-quality images of the property.
Open House Email Announcement
When marketing open houses, you should go above and beyond with your real estate email marketing. Highlight the value of the property you are selling with a branded email flyer template. Greatly increase your attendance rate by sending emails to prospective buyers.
Just Sold Announcement
Showcase the results of your efforts and how hard you work for your clients to attract the right buyers. Including a positive testimonial will up your clout as well.
Reconnect With Personal Message
Show your prospective clients that you are not just a realtor. That you’re a person who cares about helping them. Use this as an opportunity to show your involvement with the community and showcase how you have helped in some way.
Monthly Newsletter with Local Market Updates
Stay top of mind with informative content as part of your real estate email marketing strategy. Utilize monthly newsletters with updates on the community and local market reports so you can share valuable information. Mention if there is a new business in the area. Perhaps the school is getting a new playground. Take this as an opportunity to highlight positive buying indicators.

Things To Keep In Mind About Real Estate Email Marketing

When creating your emails, remember that timing is everything. You want to stay top of mind, but you don’t want to flood their inbox with emails. Finding a good balance is key. Create a monthly calendar to create a cadence to what you send and when.

To find out more about how Zentap can help you with your real estate email marketing needs, plus how you can get access to unlimited branded videos and local market content click here. You can also contact us directly to set up a demo by emailing [email protected]

Real Estate Marketing Tips

2020 Top Real Estate Marketing Trends You Should Be Using

Post author By [email protected]
Post date June 5, 2020
No Comments on 2020 Top Real Estate Marketing Trends You Should Be Using

If you are not utilizing Digital Marketing and are a Real Estate Agent, you’ll quickly be left in the past. We have put together the Seven Top Real Estate Marketing Trends of 2020. Utilizing these will keep you ahead of your real estate game!

The biggest difference between a successful agent and an unsuccessful one comes down to their marketing efforts. How they develop and sell their brand depends on a multitude of factors. One of which is where and how they advertise their business.

Here are 7 things you must do with your real estate marketing in 2020. Start implementing these now.

Doing these things will help you stand out from the competition and grow your business’ bottom line.

1. Invest In A Professional Website

Make sure you have a professional mobile-optimized website with accurate information. If you don’t already have one, you should make this your number one priority. It’s imperative for your 2020 Real Estate Marketing plan. Having a website not only allows you to showcase who you are. It showcases your properties all in one place. This greatly increases the potential for you to be found in web searches and increases your chances to acquire new prospects.

2. Implement a Local SEO Strategy

Just having a website is no longer enough. You need to make sure you have a local SEO (search engine optimization) strategy implemented as part of your real estate marketing strategy. Ensuring you have a proper strategy and site structure will generate substantial “free” traffic from Google and other search engines.

3. Publish Market Studies

This is a great nurturing tool for connecting with prospective clients. Show them that you are an expert in your neighborhood. While staying top of mind with branded local market updates and newsletters. You can leverage these reports by using them in email campaigns, social posts, and on your website. Sharing local market content helps generate more interest in your audience. Plus, keeps you at the forefront of your community.

4. Get Active On Social Media

Leveraging social media as part of your real estate marketing is imperative. It gives you the ability to highlight your success, connect with new prospects, and stay connected to clients. Use a combination of general posts about important community topics, customer testimonials, local market reports, listing videos, and informative marketing video.

5. Leverage Video Marketing

Utilizing video in your marketing has been proven highly effective when advertising your business and listings. We highly recommend utilizing high-quality marketing videos of your properties. Such as customer testimonials, or high-quality videos that showcase your company. Facebook, LinkedIn, and Instagram allow you to post videos. All of these platforms offer incredibly targeted advertising as ell. This will increase your online brand awareness by 54% and increase the potential to close a customer by 93%.

6. Make It Easy For Leads To Contact You

The easier it is for you to be contacted, the better. Don’t lose out on a prospect opportunity because you are busy. By leveraging a chatbot to automate your response on your Facebook business page you will greatly increase your opportunity to connect to those you would otherwise miss.

Want to find out more about 2020 real estate marketing trends and the tactics behind these trends that will grow your business?

You can click here or contact [email protected] Zentap offers a number of solutions for all these trends as well as dedicated support, every step along the way.

Real Estate Marketing Tips

Marketing Your Real Estate Business During the Holidays

Post author By [email protected]
Post date December 5, 2019
No Comments on Marketing Your Real Estate Business During the Holidays

Holidays create a unique opportunity for marketing yourself and your listings to prospective buyers. In this article, we will show you why it is essential to increase your marketing budget or efforts during the holidays.

Real Estate Advertising Costs Decline During Holidays

Holidays give you a chance to level up your game in real estate. Since most agents decrease their advertising budget during holidays, it is your chance to stand out from the competition by increasing your budget and being seen. During this time, you can get more bang for your buck and get much more exposure since most agents decrease their spending and are on vacation mode.

Optimizing Ad Campaigns is a Process

It generally takes three to six months to raise brand awareness and optimize an ad campaign. When starting out, you need to test different creative and copy to see what performs better and this may take up to three months. Waiting until January 2020 will result in getting the results around March 2020. Why waste valuable months at the start of 2020 when you can a head start and see the results in January by starting today! At Zentap, we offer holiday-themed videos and content to give you a kick start in marketing your real estate business so you can hit the ground running in 2020.

People Spend More Time On Their Devices During the Holidays

Holidays provide a unique opportunity to connect with customers. That is because buyers spend more time at home than they do at work and have more time to surf online and see your ads. This is true especially during Christmas, due to the cold weather in many states, people stay indoors more and are on their devices. This creates a great opportunity for you to increase marketing yourself and your listings to capture buyers’ attention during this valuable time. At Zentap, we have powerful tools to create all of the video content and infographics for you and post it to your social media pages. We also offer customizable holiday content that will give you great visibility in the eyes of prospective buyers and sellers.

Taking Advantage of the New Years’ Resolutions

Many aspiring homeowners have New Years resolutions that include buying a bigger home, selling their home, or moving to a location by the sea. These New Years’ resolutions are a great opportunity for you to capitalize as a real estate agent and grow your business. In order to leverage these opportunities, you need to start your campaigns now so you can be the agent of choice when they are ready to make a move and fulfill their New Year’s Resolutions.

Tags Branding, Social Media, Website

Real Estate Marketing Tips

5 Tips for Real Estate Digital Media Marketing

Post author By [email protected]
Post date November 21, 2019
No Comments on 5 Tips for Real Estate Digital Media Marketing

1- Master the Art of Branding

As a realtor, there is nothing more important than your branding. You should brand yourself as a successful realtor in social media to get new clients and keep your current customers. It is essential to send consistent messages across different social media platforms. Building a consistent brand name for yourself in real estate is a must for growing your real estate business. In today’s information and social media age, people search for realtors on Google and social media platforms before they become a customer. They also would like to be connected to their realtor’s social media pages as existing customers. As Zentap, we can help you manage your social media profiles professionally.

2- Provide a Virtual Tour of the Properties

Providing a virtual tour of the home is a surefire way to get the attention of the buyers. For example, you can use your phone and record room by room to show what the unit has to offer. A video of the house helps buyers visualize themselves inside the home. Making sure the video is compatible to watch on different devices such as laptops, phones, and tablets is essential not to lose any customers due to device differences.

3- Make Sure to Share Personal Posts

Sharing personal posts will make you seem relatable. Being seen as an authentic and relatable realtor will help you establish a connection between you and the potential buyers that will increase your sales. In addition, using aspirational stories is a great way to build a relationship with your customers. It is essential to post on Instagram at different times of the day to be seen by most buyers. You can link your posts to your real estate website. We can create a professional real estate website for you at Zentap. Linking your webpage to your post will increase the traffic to your website and increase your leads.

4- Share the Events in the Neighborhood on Social Media

Share great events that are going on around your neighborhood. Sharing events will both create engagement, and it will help buyers to understand how amazing it would be to live in that neighborhood and attending those events. In addition, it is a great way to convince buyers that the location of the house is lively, and the neighborhood is active with exciting events and gatherings. Also, share the events that you will join and invite them to create more engagement and connection.

5- Monitor the Competitive Landscape

Make sure to keep an eye on other realtors to assess the competitive landscape on social media. By keeping an eye on the competitors, you can avoid their mistakes and learn from their successes. In conclusion, knowing the competition will help you greatly to grow your business. Zentap provides valuable marketing material that will help you to brand your real estate business and help you stand out from the competition.

Tags Branding, Social Media, Video

Real Estate Marketing Tips

3 ways to get the most out of your real estate brand

Post author By [email protected]
Post date May 14, 2019

Branding can be hard for anyone , especially if you were not educated or spent at least over a few days researching these key elements that have shown to take businesses over the top. As an agency to continually set the bar for industry disrupting game changers we want to present you with 3 key insights to help you get the most out of your brand.

Find a niche

Getting a niche is the most profitable strategy behind any brand. It allows you to hyper focus your services around a market that really need your services the most. This benefits you in a plethora of ways:

Consolidate and consistently maintains your value proposition
Creates better leads
Generates the referrals you want
Enables you to work with the market you work best with

If you are new to the business developing a niche may seem overwhelming, but it is actually very easy. It is as easy as knowing what people you want to work with or work best with.

Maintain brand consistency and cohesiveness

Small things always make a big dent in the long run…

That is why we at Zentap Stress a cohesive and consistent brand. Not on the maintains your value proposition but something more surface level than that.

Have the same name, address, website, email and phone number throughout all your directory listings and website.

Google and other search engines scan every 24 hours to see if your brand name and address across all channels (and there are a lot of them are consistent) and if something turns out incorrect this can have a huge impact on your SEO

Get a Free audit here to see what your rank on your Brand cohesiveness.

Leverage video in 2019

Not all trends are worth following, unless it aligns with your brand and/or there is a major shift in the industry.

We always hear about sociological trends that humans have a lower attention span than ever before.

YES, social media has had a huge play in this but nothing will change this going forward. It’s not as easy just to make a great status or post an awesome picture because algorithms just do not support that anymore. Huge factor being this decreased attention span.

What studies have shown is that people watch video, and social media algorithms like facebook are more willing to show this content because people use their platform.

We know this is costly, like about $300 per video, but we have a solution for you to create these videos at a fraction of the price. Click here to get your free samples, and see what the possibilities are to get ahead of your competition today!

Tags Branding, Social Media

Real Estate Agent Branding

Creating A Digital Brand

How To Brand Yourself As A Real Estate Agent

In your brand guidelines you should define the following:

Building A Strong Digital Presence & Brand Awareness

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