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If you’re one of the 800 million active users on Instagram, you likely understand how powerful this application can be as a marketing platform. It’s one of the fastest growing social media platforms and one that your business should definitely be using. Learn the basics of how to use Instagram for business below. You will learn what tasks you should take on with your account to help strengthen your overall marketing strategy.

 

Create a business profile

Instagram recently began allowing users to switch their accounts to business accounts. Switching your account to a business account allows you to input a “contact” button onto your profile, view your post analytics, and promote your posts. Instagram’s new algorithm is changing how and when users can see your posts. Upgrading your account to a business account can help you beat the odds.

 

Post relative and high-quality content

Producing high-quality content on your page is an essential aspect of Instagram marketing. Make sure you are taking aesthetically pleasing photos and videos with professional filters for your page. In addition, don’t be afraid to show off your personal side from time to time. While the majority of your posts should be real estate-related, it is encouraged to post personal photos and photos of events in your area sometimes  to engage with your community.

 

Post regularly

Real estate agents post on social media often because inventory is constantly changing. The more houses there are to sell, the more posts are needed to cycle through the inventory at a fast pace. If you post too often, you may annoy your audience and lose followers. If if you post too seldom, your followers may forget you exist and you risk losing your following. It’s all about balance.

 

Use relevant hashtags

Using hashtags on social media is a great way to connect posts to a topic and reach a wider audience than you would have organically. Use your own relevant and popular hashtags to increase the discoverability of your content. If your hashtags are relevant to real estate, they will guide you straight to other individuals who are interested in real estate. Instagram allows users to add 30 hashtags to each post, so take advantage of this tool to build your following.

<sub>Here are some tips and resources you may find useful to get the most out of your Facebook Business Page:

Invite Existing Friends To Like Page</sub>

<sub>Inviting friends to like your Facebook page can be very beneficial in increasing your engagement! However, be cautious, you mainly want to invite people in a similar market or people who you think would engage with your page. Facebook will use your invites to show your page to “Similar” people, so invite wisely!  


Set up Social Media accounts on new accounts you haven’t tried yet</sub>

<sub>Facebook is not the only platform you should use. To reach a wider array of audiences, every social media platform attracts a different set of audiences. LinkedIn, for example will attract more of a business-professional audience than a platform such as Instagram, however, you do not want your online presence to be exclusive to business-professionals as it would greatly limit your overall reach. Therefore, diversifying your social media presence will get you and your business more leads.

Post Regularly on each Social Media platform to Drive more site Traffic</sub>

<sub>Posting regularly is a display of your consistent activity on your social media. First off, this is a representation of your willingness to communicate to your audience. Secondly, it tells your audience “I pay attention to my social media”.


Engage with your network</sub>

<sub>When engaging with your network, this not only makes you more relevant in that social network platform. Engaging with your audience also improves your Search Engine Optimization rankings within that networks algorithm, as well as google.


Include Follow Buttons on your Real Estate Website</sub>

<sub>Adding social media follow buttons to your website removes the process of a viewer having to search for your page, among a crowded marketplace in order to find your media accounts. These buttons help when you are on multiple platforms and your client can see every one which they can follow you on.


Showcase your savvy with Video to differentiate your brand from others</sub>

<sub>Video posts will generate more fascination than a static post. The average user will slow down while scrolling through their feed when they come across a video post. Not only does a video on your post create more initial interest. Video also assist in relaying the same amount of information as a text post in a more captivating, search engine friendly way.

Share your Page to your Personal Timeline</sub>

<sub>Let your friends, family and peers know about your Page by sharing it to your personal timeline. This helps you spread the word about your business and build your Page’s influence on Facebook.

Ask friends to recommend your Page</sub>

_{Close friends can be great advocates for your business. Send friends a message asking them to share your Page with their networks.}

 

1 – Inviting friends

Inviting your friends to like your Facebook page can be very beneficial in increasing your engagement! However, be cautious, you mainly want to invite people to a similar market or people who you think would engage with your page. Facebook will use your invites to show your page to “ Similar” people, so invite wisely!

 2 – Boosting Posts

When you boost a Facebook Page post, you pay a fee to increase the reach and visibility of your post.

Since 100% organic traffic is hard to come by in Facebook, it’s necessary to spend money advertising your page and posts. It’s the best way to ensure your Page stands a chance in a user’s crowded News Feed.

You can set your own budget. The fee depends on how many people you want your post to reach, and payment depends on the number of impressions the post gets within the time frame you choose. We advise starting small and testing which types of boosted posts get the best results.

 3 – Time of Day

Time of day is another factor to keep in mind when boosting a post. For companies that have been actively running a Facebook account, knowing what days and times their audience is online should be common knowledge. For companies that have yet to make that determination, it helps to test out posting at various times of the week to get a feel for when their users are most active, and when they are not.

Once companies have figured out the best time to boost a post, they should focus boosting activity at these times to increase its effectiveness.

4 – Targeted Ads

Just because there are 2.2 billion Facebook users, it doesn’t mean they all are racing to be your lead. In fact, You wouldn’t want all of them to be a lead– because only a small percentage of them would actually engage with your or even be qualified for that matter.

Why Is Targeting So Important?

Because the cost of ads is genuinely unimportant here. I would rather spend $100 in Targeted Ad dollars then $10,000 in basic advertising that wastes money marketing to tons of unqualified people. You may as well be trying to sell luxury condos to toddlers.

Targeted ads will always win because every dollar you spend is spent reaching your IDEAL client. I’m talking geographical targeting in the zipcodes you want, Behavioral targeting such as “First Time Home Buyers” and even down to Income prequalification!

5-Optimize for Attendance

Increase your open house attendance by Optimizing your open house for Event Attendance. When you’re creating your Facebook event, you should optimize it to ensure maximized visibility. This means considering keywords that users may type into a search bar—just as you’d optimize any page on your website—and placing keywords in your description. You should also choose the relevant category and Facebook-selected keywords in order to increase the likelihood that your event will be shown to the right audience. Make sure that you check “kid friendly” or “free admission” if either apply, as either of these can drive up attendance significantly in certain audiences.